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Qualitative Researcg

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This document summarizes different methods for evaluating survey questions, including qualitative pre-testing methods like exploratory interviews, focus groups, and expert reviews as well as quantitative testing like split panel tests and analysis of response distributions. It discusses the advantages and disadvantages of different evaluation techniques such as cognitive interviews, field testing with interviewer and respondent debriefing, and compares the effectiveness and costs of various methods.

TechnologyBusiness
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Survey Research Methods Week 3. Evaluating Surveys Robert Andersen, Steve Fisher and Anthony Heath Department of Sociology UNIVERSITY of OXFORD
Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1) Exploratory interviews ,[object Object],[object Object],[object Object],[object Object],[object Object]
2) Focus Groups What are they? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Focus Groups Issues and Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3) Expert/Interviewer Reviews Pre-Field Testing ,[object Object],[object Object],[object Object],[object Object],[object Object]
4) Cognitive interviews What are they? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cognitive Interviewing Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cognitive Interviews Pros and Cons ,[object Object],[object Object],[object Object],[object Object],[object Object]
Field Testing Interviewer and Respondent Debriefing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pros & Cons of field pre-tests/pilots ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methods compared ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pre-testing Your Questionnaires ,[object Object],[object Object],[object Object],[object Object]
Next week ,[object Object],[object Object]

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Qualitative Researcg

  • 1. Survey Research Methods Week 3. Evaluating Surveys Robert Andersen, Steve Fisher and Anthony Heath Department of Sociology UNIVERSITY of OXFORD
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