COWORKING.
OPPORTUNITIES FOR
SOUTH EAST QUEENSLAND
What are the
CHALLENGES
for SEQ?
“Innovation,
economic growth,
and prosperity
occur in those
places that attract
a critical mass
of top creative
talent.”
R...
“Creative people cluster not
simply because they like to be
around one another or they
prefer cosmopolitan centers
with lo...
The key is

NETWORKED
DENSITY
What are the
OPPORTUNITIES
for SEQ?
“Work is no longer a
destination, it’s now an
activity... it’s something that
we do, not a place we go... I
can work anywh...
Coworking,
leveraging the
teleworking
opportunity to
build a
scaffold to
drive density
Technology may have
freed us to work where and
when we please, but as social
animals, we still implicitly
need to feel con...
“Serendipity is too
important to be left to
chance”
SUCCESS FACTORS.

Environment

+

Community

+

Culture

Curation. Density. Connection.
Activation.
Coworking = Support Fr...
GROWTH PATHwayS.
ALL COMPONENTS,
FULL ACTIVATION
Full Innovation Potential

Activation Cost Over Time
MOST COMPONENTS,
NO ...
Activation

+

Coworking
Scaffold

=

Accelerating
More Creative &
Technology
Businesses
Connect
People
Activate
Opportunity
Amplify
Success
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Coworking - Opportunities for South East Queensland

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Presentation given at the launch of the final research report for The Digital Workhub Project in Brisbane (December 2013). During 2013, the project examined the demand and supply opportunities of such centres in South East Queensland. The project was undertaken by five Regional Development Australia committees (Sunshine Coast, Logan and Redlands, Gold Coast, Moreton Bay and Brisbane). BizDojo was an industry participant in the research project and was invited to present on our perspective regarding the opportunities for such centres in a Queensland context.
See more at: http://www.digitalworkhub.com.au

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Coworking - Opportunities for South East Queensland

  1. 1. COWORKING. OPPORTUNITIES FOR SOUTH EAST QUEENSLAND
  2. 2. What are the CHALLENGES for SEQ?
  3. 3. “Innovation, economic growth, and prosperity occur in those places that attract a critical mass of top creative talent.” Richard Florida, The World Is Spiky
  4. 4. “Creative people cluster not simply because they like to be around one another or they prefer cosmopolitan centers with lots of amenities, though both those things count. They and their companies also cluster because of the powerful productivity advantages, economies of scale, and knowledge spillovers such density brings.”
  5. 5. The key is NETWORKED DENSITY
  6. 6. What are the OPPORTUNITIES for SEQ?
  7. 7. “Work is no longer a destination, it’s now an activity... it’s something that we do, not a place we go... I can work anywhere” Dave Coplin, Chief Envisioning Officer, Microsoft UK
  8. 8. Coworking, leveraging the teleworking opportunity to build a scaffold to drive density
  9. 9. Technology may have freed us to work where and when we please, but as social animals, we still implicitly need to feel connected
  10. 10. “Serendipity is too important to be left to chance”
  11. 11. SUCCESS FACTORS. Environment + Community + Culture Curation. Density. Connection. Activation. Coworking = Support Framework
  12. 12. GROWTH PATHwayS. ALL COMPONENTS, FULL ACTIVATION Full Innovation Potential Activation Cost Over Time MOST COMPONENTS, NO ACTIVATION cost reduces once critical mass achieved PROPOSED (Majority of city / regional ecosystems exist here) Minimum Critical Mass EXISTING SOME COMPONENTS, NO ACTIVATION Adding an activation layer
  13. 13. Activation + Coworking Scaffold = Accelerating More Creative & Technology Businesses
  14. 14. Connect People Activate Opportunity Amplify Success

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