NEW: TrendConnect: Big Data Report September

1TrendConnectTMBig Data Summary Confidential and Proprietary VDPFinder Inc., 2012September 17, 2012

2 Confidential and Proprietary VDPFinder Inc., 2012 Big Data TrendConnect Vertical IT Big Data Demographic Summary Professional Data 10% Scientist/ Targeted Analyst Community 2% Number of Members 188,312 Number Tweets 632,674 Media/ Number Keywords Entered 130 Press Number Keywords Extracted 1,436 12% Unclassified Number “IT Professionals” 19,112 36% Industry “IT Professional” Incidence Rate Medium; 10% Analyst 1% Start Date 1-June-2012 End Date 17-September-2012 Potential IT “Reach” – Total Number Followers 107,325,975 10% Average “Follower/Following” Ratio 16.9 MissingAverage “IT Pro” “Follower/Following” Ratio 7.0 Info 15% Marketing 7% Recruiters/ Swear- Student Jobs Spam 2% 3% 2%

3 Confidential and Proprietary VDPFinder Inc., 2012Big Data IT Professionals by Title Developer/Programmer Engineer Technologist/IT Pro. Architect Systems Administrator CIO/VP DBA IT Director/Manager Business Analyst 0 2000 4000 6000 8000 10000

4 Confidential and Proprietary VDPFinder Inc., 2012Big Data TweetsTop 30 Topics by Number of Tweets Big Data Community Tweets by Topic big data #bigdata 136343 244320 • Tweets around verticals typically analytics data analytics 94543 62472 produce a “long tail” effect hadoop mongodb 61415 34928 ▫ The top 10 topics account for almost two- #io12 30692 thirds of all topics data science 28558 machine learning 26868 ▫ Over time, new interest areas will emerge big data analytics 24188 and the order of topics will change to help cloud data 20813 social data 17439 identify new industry trends or changes in #hadoop 15414 the market hadoop data 13840 mobile data data insights 12393 10847 • Not surprisingly, references to big predictive analytics 10641 data scientist 10239 data and (especially) analytics nosql 9824 real-time 7700 dominate the social media artificial intelligence 6831 cloudera 6723 conversation. business analytics social media data 6619 6506 • Opensource and Nosql products are #hana 6322 data discovery 6269 overwhelmingly mentioned in data analysis 6182 #nosql 6020 conversation compared to data mining 5745 hortonworks 5727 commercial products real-time analytics 5589

5 Confidential andBig Data Conversations Proprietary VDPFinder Inc., 2012Top 20 Topics by Type of Member100% #nosql • Conversation of90% cloudera interest differ real-time significantly by data scientist80% type of member mobile data70% predictive analytics • IT Professionals data insights nosql tend to have very60% hadoop data different machine learning conversations50% social data #hadoop relative to the rest40% data science of the industry, at cloud data #io12 the moment focused30% big data analytics on open-source mongodb20% solutions. hadoop data analytics10% analytics #bigdata 0% big data IT Professional Data Media/Press Industry Analyst Scientist/Analyst

6 Confidential andBig Data Conversations Proprietary VDPFinder Inc., 2012Top 20 Topics by Type of MemberNormalized for “Big Data”100% #nosql • Conversation of90% cloudera interest differ real-time significantly by80% data scientist type of member mobile data70% predictive analytics • IT Professionals data insights tend to have very60% nosql different hadoop data conversations50% machine learning social data relative to the rest40% #hadoop of the industry, at data science the moment focused30% cloud data #io12 on open-source20% big data analytics solutions. mongodb10% hadoop data analytics 0% analytics IT Professional Data Media/Press Industry Analyst Scientist/Analyst

7 Confidential and Proprietary VDPFinderBig Data Conversations: ITPros and Data Scientists Inc., 2012Top 20 Topics by Month100% hadoop analytics • Conversations among mapreduce IT pros and Data90% social data Scientists are among apache the most relevant to the data scientist80% overall Big Data predictive analytics hortonworks industry70% 10gen • Industry conference cloudera60% #nosql Google IO12 had a big data science impact on end-users50% hadoop data conversations in June cloud data • Conversations around nosql40% machine learning Hadoop are beginning big data analytics to temper in30% #hadoop July/August as #io12 analytics discussions20% data analytics become more topical analytics mongodb10% hadoop #bigdata 0% big data JUNE JULY AUGUST SEPTEMBER

8 Confidential and Proprietary VDPFinderBig Data Conversations: ITPros and Data Scientists Inc., 2012Top 20 Topics by MonthNormalized for “Big Data”100% hadoop analytics • Conversations among mapreduce IT pros and Data90% social data Scientists are among apache the most relevant to the80% data scientist overall Big Data predictive analytics industry70% hortonworks 10gen • Industry conference60% cloudera Google IO12 had a big #nosql impact on end-users50% data science conversations in June hadoop data • Conversations around cloud data40% Hadoop are beginning nosql to temper in machine learning30% big data analytics July/August as #hadoop analytics discussions20% #io12 become more topical data analytics10% analytics mongodb 0% hadoop JUNE JULY AUGUST SEPTEMBER

9 Confidential and Proprietary VDPFinder Inc., 2012Big Data: Psychographic Profile of ITprofessionals & Data Scientists:-- Software Engineers, Architects, Developers

10 Confidential and Proprietary VDPFinder Inc., 2012Big Data: Psychographic Profile of ITprofessionals & Data Scientists:-- Software Engineers, Architects, Developers • Titles • Descriptors ▫ SW Developer ▫ Geek/Nerd ▫ Engineer ▫ Hacker ▫ Architect ▫ Father/Dad ▫ Sysadmin ▫ Husband ▫ Consultant ▫ Entrepreneur • Major Qualifications ▫ Founder ▫ Cloud • Likes ▫ Python ▫ Sports ▫ Hadoop ▫ Music ▫ Linux ▫ Photography ▫ Software ▫ Gamer ▫ Web ▫ Ruby ▫ php ▫ Sql ▫ security ▫ Java ▫ Android/apple/iOS ▫ Network

http://siliconangle.com	499
http://blogs.the451group.com	32
https://twitter.com	10
http://core.traackr.com	6
http://newsblur.com	6
http://www.facebook.com	4
https://si0.twimg.com	3
http://twimblr.appspot.com	1
http://moderation.local	1
https://t.co	1
http://twitter.com	1

NEW: TrendConnect: Big Data Report September

by SiliconANGLE Pro on Sep 20, 2012

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