2 Confidential and Proprietary VDPFinder Inc., 2012 SDN TrendConnect Vertical IT SDN Demographic Summary Professional Data 12% Scientist/ Targeted Analyst Community 1% Number of Members 8,279 Number Tweets 16,077 Media/ Number Keywords Entered 50 Press Number Keywords Extracted 537 Unclassified 12% 35% Number “IT Professionals” 1,029 Industry “IT Professional” Incidence Rate High; 12% Analyst 1% Start Date 17-August-2012 End Date 26-October-2012 “Reach” – Total Number Followers 33,841,044 Missing Potential IT Average “Follower/Following” Ratio 27.8 Info 14%Average “IT Pro” “Follower/Following” Ratio 4.2 18% Marketing 3% Swear- Recruiters/ Spam Student 1% Jobs 1% 2%
3 Confidential and Proprietary VDPFinder Inc., 2012SDN IT Professionals by Title Systems Administrator 254 Engineer 230 Architect 179 Developer/Programmer 170 Technologis/IT Pro. 123 DBA 37 CIO/VP 33 IT Director/Manager 9 Business Analyst 1
4 Confidential and Proprietary VDPFinder Inc., 2012SDN TweetsTop 40 Topics by Number of Tweets SDN Community Tweets by Topic 1,553 • Tweets around verticals typically software defined networking openflow 1,190 nicira 1,112 virtualization virtualization network vmware 804 1,044 988 produce a “long tail” effect software-defined networking #openflow 693 658 ▫ The top 10 topics account for almost two- software defined networks 533 virtual network 465 thirds of all topics cisco sdn 454 vmworld software defined network 419 382 ▫ Over time, new interest areas will emerge vyatta 356 and the order of topics will change to help cisco one 313 hp sdn 313 identify new industry trends or changes in #vmworld 280 software-defined networks 277 the market sdn cloud 264 openstack 254 cloud software software defined cloud 254 221 • Not surprisingly, references to SDN hp networking 220 #vmware #nicira 207 205 and (especially) products such as vmware sdn 182 sdn switches arista networks 174 171 Nicira and Openflow dominate the sdnnetworking 160 virtual server 156 early market social media network fabric 137 arista 114 conversation. server virtualization 113 software-defined cloud 107 #vyatta #arista 100 96 • SDN is also frequently discussed as arista network 39 software-defined data center software defined datacenter 35 28 part of a broader virtualization conversation.
5 Confidential and Proprietary VDPFinderSDN Conversations Inc., 2012Top 40 Topics by Type of Member100% software defined datacenter software-defined data center network fabric • Conversation of90% sdn switches interest differs server virtualization VMWorld virtual server significantly by type of software-defined cloud80% software defined cloud Vyatta sdn cloud member. Arista cloud software70% Cisco openstack hp networking hp sdn VMware #vmworld60% vmworld #vyatta Nicira vyatta arista networks50% arista network #arista arista40% cisco sdn Virtualization cisco one vmware sdn #vmware30% vmware #nicira nicira Openflow virtual network20% virtualization network virtualization #openflow openflow10% “SDN” sdnnetworking software-defined networking software defined networks 0% software-defined networks software defined network IT Media/Press Analyst Potential IT Marketing Professional
6 Confidential andSDN Conversations Proprietary VDPFinder Inc., 2012Top 40 Topics by Type of MemberNormalized for “SDN”100% software defined datacenter • Conversation of interest differ software-defined data center90% network fabric significantly by type of member sdn switches server virtualization • IT Professionals tend to have virtual server very different conversations80% software-defined cloud VMWorld software defined cloud relative to the rest of the Vyatta sdn cloud industry, at the moment focused70% cloud software Arista openstack on network virtualization. hp networking Overall, the discussion of SDN60% Cisco hp sdn #vmworld gets a lot of pull through from VMware vmworld general virtualization50% #vyatta vyatta conversations. arista networks Nicira arista network40% #arista arista cisco sdn30% cisco one vmware sdn Virtualization #vmware20% vmware #nicira nicira10% virtual network virtualization network Openflow virtualization 0% #openflow openflow IT Media/Press Analyst Potential IT Marketing Professional
7 Confidential and Proprietary VDPFinder Inc., 2012SDN Conversations: ITProsTop 40 Topics by Month100% hyper-v virtual machine • Conversations are server virtualization90% hyperv also very time virtual software virtual server sensitive #arista80% Cisco arista networks hp networking • Conferences such as hp sdn VMworld sdn cloud VMWorld tend to70% cloud software Vyatta software defined cloud drive a different openstack60% cisco one conversation (end of cisco sdn VMware #vmworld vmworld August) and in this50% #vyatta case really sparked Openflow vyatta vmware sdn40% #vmware conversations and Virtualization vmware #openflow messaging around openflow30% virtual network network virtualization Nicira amount IT Nicira virtualization network virtualization Professionals20% #nicira nicira sdnnetworking10% “SDN” software-defined networks software defined network software defined networks software-defined networking 0% software defined networking AUGUST SEPTEMBER OCTOBER
8 Confidential and Proprietary VDPFinder Inc., 2012SDN: Psychographic Profile of IT professionals:-- Software Engineers, Architects, Developers