Snapshot.
trendspotting and modeling for the next
generation of library users
Monica Harris
Deputy Director
Schaumburg Tow...
"We must welcome the future, remembering that soon it will be the
past; and we must respect the past, remembering that it ...
What does
America look
like for kids and
parents in 2014?
Child poverty rates are rising
Child Poverty By the Numbers by Curtis Skinner. http://prospect.
org/article/child-poverty-...
Teen birth rates fell to an all-time low
Cities are getting wealthier, whiter, and more segregated
Income Segregation in America, Chicago Magazine, http://www.
chi...
Daniel Kay Hertz, Watch Chicago’s Middle Class Vanish Before Your Very Eyes, http://danielkayhertz.
com/2014/03/31/middle-...
Meanwhile, the suburbs are getting more diverse
“Seven of the ten most diverse
neighborhoods in America are suburban.
None...
● About three in four (74%) teens ages 12-17 say they access the internet
on cell phones, tablets, and other mobile device...
"It used to be that there was lots of time, but
the information was limited. You would go
to the library, it might take a ...
One Piece of Advice:
Get.
Comfortable.
With. Change.
“Companies are valued
less for their success than
for the their ability to
adapt and change.”
-Tom Kelley, The Ten Faces o...
“The greatest
glory in living lies
not in never
falling,
but in rising every
time we fall.”
― Nelson Mandela
“The results suggest that Wikipedia articles in this sample scored
higher altogether in each of the three languages, and f...
Encyclopedia Britannica Vs. Wikipedia
Britannica's goal is to become THE ironclad
definitive source. Wikipedia can just
do...
traditional
participatory
Learning from each other is not
new. This is what the college
experience is all about.
“Every day, we collectively
produce millions of books’
worth of writing. Globally we
send 154.6 billion emails, more
than ...
From Geeks to Mainstream
‘Twenty years ago, “jacking in” to the Internet provided an escape for boyd from the social trial...
“Rather than get anxious
about kids and technology,
let’s get anxious about kids
who are struggling. It’s
about being cons...
Introducing
Generation Z
(Born 1995-2014)
Flynn McGarry (Trunk Media), Tavi Gevinson (Larry Busacca/Getty Images), and Adora Svitak (Jose Mandojana)
Generational Population Breakdown (Sparks & Honey)
Meet Generation Z; Sparks and Honey. http://www.slideshare.net/sparksandhoney/generation-z-final-june-17
Meet Generation Z; Sparks and Honey. http://www.slideshare.net/sparksandhoney/generation-z-final-june-17
How to Reach
the Next
Generation of
Library Users
The Project for Public Spaces: The Power of 10
Barrington Area Library
Depict them as diverse.
Images matter.
Tom Deja, Oak Park Public Library
Snackable Content
Make Stuff
Meridian Library Detroit Public Library, HYPE Makerspace
Assume they have opinions and are vocal. Collaborate.
“Adult librarians are like lazy bakers: their patrons want a jelly
doughnut, so they give them a jelly doughnut. Children’...
Questions?
Monica Harris
Deputy Director
Schaumburg Township District Library
Email: mharris@stdl.org
Twitter: @showlola
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
Snapshot: Trendspotting and Modeling for the Next Generation of Library Users
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Snapshot: Trendspotting and Modeling for the Next Generation of Library Users

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Forget Millennials. Youth services librarians are already serving Gen Z. How is their world different and what can libraries do to appeal to them?

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Snapshot: Trendspotting and Modeling for the Next Generation of Library Users

  1. 1. Snapshot. trendspotting and modeling for the next generation of library users Monica Harris Deputy Director Schaumburg Township District Library
  2. 2. "We must welcome the future, remembering that soon it will be the past; and we must respect the past, remembering that it was once all that was humanly possible." - George Santayana
  3. 3. What does America look like for kids and parents in 2014?
  4. 4. Child poverty rates are rising Child Poverty By the Numbers by Curtis Skinner. http://prospect. org/article/child-poverty-numbers
  5. 5. Teen birth rates fell to an all-time low
  6. 6. Cities are getting wealthier, whiter, and more segregated Income Segregation in America, Chicago Magazine, http://www. chicagomag.com/Chicago-Magazine/The-312/July-2012/Income- Segregation-in-Chicago-and-the-Gentrification-of-America/ Thomas B Fordham Institute, http://edexcellence. net/commentary/education-gadfly-daily/flypaper/2012/the- fastest-gentrifying-neighborhoods-in-the-united-states.html
  7. 7. Daniel Kay Hertz, Watch Chicago’s Middle Class Vanish Before Your Very Eyes, http://danielkayhertz. com/2014/03/31/middle-class/
  8. 8. Meanwhile, the suburbs are getting more diverse “Seven of the ten most diverse neighborhoods in America are suburban. None of them are in the evolving, creative- class city and inner suburban districts that many of us normally think of as undergoing change. Taken as a whole, average home values in the ten are slightly higher than those in other neighborhoods, and the most diverse are growing faster and their home prices are increasing somewhat faster that in other neighborhoods. Visually, they strike me as very middle class, though their settings range from beautiful to drab. They look like America.” Kaid Benfield, NRDC Switchboard http://switchboard.nrdc. org/blogs/kbenfield/meet_americas_most_diverse_nei.html
  9. 9. ● About three in four (74%) teens ages 12-17 say they access the internet on cell phones, tablets, and other mobile devices at least occasionally. ● One in four teens are “cell-mostly” internet users — far more than the 15% of adults who are cell-mostly. Among teen smartphone owners, half are cell-mostly. ● Older girls are especially likely to be cell-mostly internet users; 34% of teen girls ages 14-17 say they mostly go online using their cell phone, compared with 24% of teen boys ages 14-17. This is notable since boys and girls are equally likely to be smartphone owners. ● Among older teen girls who are smartphone owners, 55% say they use the internet mostly from their phone. Pew Teens and Technology 2013
  10. 10. "It used to be that there was lots of time, but the information was limited. You would go to the library, it might take a while, but that's where all the information was. Now, it's just the opposite. Information is everywhere, but nobody has any time. The rules have changed." http://www.anythinklibraries.org/discuss/what-traditional-conventions-do-you-see-your- library-and-how-would-you-disrupt-them#comments
  11. 11. One Piece of Advice: Get. Comfortable. With. Change.
  12. 12. “Companies are valued less for their success than for the their ability to adapt and change.” -Tom Kelley, The Ten Faces of Innovation
  13. 13. “The greatest glory in living lies not in never falling, but in rising every time we fall.” ― Nelson Mandela
  14. 14. “The results suggest that Wikipedia articles in this sample scored higher altogether in each of the three languages, and fared particularly well in categories of accuracy and references. As the report notes, the English Wikipedia fared well in this sample against Encyclopaedia Britannica in terms of accuracy, references and overall judgement, with little differences between the two on style and overall quality score. Similar results were found when comparing Wikipedia articles in Spanish to Enciclonet. In Arabic, Mawsoah and Arab Encyclopaedia articles scored higher on style than Wikipedia, but no significant differences were found on accuracy, references, overall judgment and overall quality score.” Seven years after Nature, pilot study compares Wikipedia favorably to other encyclopedias in three languages by Daria Taraborelli, August 2 2012. http://blog.wikimedia.org/2012/08/02/seven-years-after- nature-pilot-study-compares-wikipedia-favorably-to-other-encyclopedias-in-three-languages/
  15. 15. Encyclopedia Britannica Vs. Wikipedia Britannica's goal is to become THE ironclad definitive source. Wikipedia can just document the change in how information is perceived. The real story is less about accuracy and more about documenting change.
  16. 16. traditional
  17. 17. participatory
  18. 18. Learning from each other is not new. This is what the college experience is all about.
  19. 19. “Every day, we collectively produce millions of books’ worth of writing. Globally we send 154.6 billion emails, more than 400 million tweets, and over 1 million blog posts and around 2 million blog comments on WordPress. On Facebook, we post about 16 billion words. Altogether, we compose some 3.6 trillion words every day on email and social media — the equivalent of 36 million books.* (The entire US Library of Congress, by comparison, holds around 23 million books.)” - Clive Thompson
  20. 20. From Geeks to Mainstream ‘Twenty years ago, “jacking in” to the Internet provided an escape for boyd from the social trials of high school life. According to her book, teenagers today use social network sites to do just the opposite: to supplement their physical social activity with photos, videos and conversations. In this way, teens are doing what they’ve always been doing: hanging out in the socially designated “cool” place. Adults disturbed by the gravitational tug of social media on teens may be comforted to know it’s the virtual equivalent of the previous generation’s mall food court.’ - The Kids (Are Still) Alright by Emily Alhadeff. http://www.microsoft.com/en- us/news/stories/people/danah-boyd.html
  21. 21. “Rather than get anxious about kids and technology, let’s get anxious about kids who are struggling. It’s about being conscientious not just about our own children, but about the communities we live in.” -danah boyd
  22. 22. Introducing Generation Z (Born 1995-2014)
  23. 23. Flynn McGarry (Trunk Media), Tavi Gevinson (Larry Busacca/Getty Images), and Adora Svitak (Jose Mandojana)
  24. 24. Generational Population Breakdown (Sparks & Honey)
  25. 25. Meet Generation Z; Sparks and Honey. http://www.slideshare.net/sparksandhoney/generation-z-final-june-17
  26. 26. Meet Generation Z; Sparks and Honey. http://www.slideshare.net/sparksandhoney/generation-z-final-june-17
  27. 27. How to Reach the Next Generation of Library Users
  28. 28. The Project for Public Spaces: The Power of 10
  29. 29. Barrington Area Library
  30. 30. Depict them as diverse.
  31. 31. Images matter. Tom Deja, Oak Park Public Library
  32. 32. Snackable Content
  33. 33. Make Stuff Meridian Library Detroit Public Library, HYPE Makerspace
  34. 34. Assume they have opinions and are vocal. Collaborate.
  35. 35. “Adult librarians are like lazy bakers: their patrons want a jelly doughnut, so they give them a jelly doughnut. Children’s librarians are ambitious bakers: 'You like the jelly doughnut? I’ ll get you a jelly doughnut. But you should try my cruller, too. My cruller is gonna blow your mind, kid.” -John Green
  36. 36. Questions? Monica Harris Deputy Director Schaumburg Township District Library Email: mharris@stdl.org Twitter: @showlola

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