For the people On the utility of widgets to people outside this room MobileWidgetCamp Austin, Texas 7 September 2008

On the utility of widgets

to people outside this room

Without users, you are poor User experience is your brand Ask anyone trying to go up against Apple in the MP3 player market

User experience is your brand

Dead icons must die I am not at Apple headquarters It’s not 10:15 I do have 1 voicemail and 5 emails So... Can I trust the weather? Can I even trust the message counts? a a a

I am not at Apple headquarters

The carry principle New technologies demand time for themselves. Ubiquitous devices have to conform to users’ lives.

New technologies demand time for themselves.

Ubiquitous devices have to conform to users’ lives.

Demanding apps drive churn Launching Scroll to the right item Summary weather Found and read the forecast! Weather as icon Pick up the phone Pick up the phone “ Hmm... those clouds look bad.” 17 miles 20 minutes

Launching

Portlets and progressive disclosure Shallow, broad content... ...becomes deeper & narrower Portal theory is well-understood Portal theory is well-understood Compuserve 1983 AOL, 1993 Prodigy, 1994

Progressive disclosure & glanceability Shallow, broad content... ...becomes deeper & narrower

Why bother? Put contextual, relevant, individualized data on the idle screen, and customers will notice. Automation and context can be the next global revolution. Since you are on the way home... ...you might want to see the weather. a a

Put contextual, relevant, individualized data on the idle screen, and customers will notice.

Automation and context can be the next global revolution.

22-24 September Lawrence, Kansas Top mobile designers, researchers, developers design4mobile.mobi

22-24 September

Lawrence, Kansas

Top mobile designers, researchers, developers

P.O. Box 44-2302 Lawrence, KS 66044 785 838 3003 littlespringsdesign.com

P.O. Box 44-2302

Lawrence, KS 66044

785 838 3003

littlespringsdesign.com