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For the people: on the utility of mobile widgets to people outside this room
 

For the people: on the utility of mobile widgets to people outside this room

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Presentation on designing mobile widgets for usability and usefulness to the end user. Delivered at Mobile Widget Camp Austin on 7 September 2008

Presentation on designing mobile widgets for usability and usefulness to the end user. Delivered at Mobile Widget Camp Austin on 7 September 2008

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  • © 2008, Little Springs Design

For the people: on the utility of mobile widgets to people outside this room For the people: on the utility of mobile widgets to people outside this room Presentation Transcript

  • For the people
    • On the utility of widgets
    • to people outside this room
    MobileWidgetCamp Austin, Texas 7 September 2008
  • Without users, you are poor
    • User experience is your brand
    Ask anyone trying to go up against Apple in the MP3 player market
  • Dead icons must die
    • I am not at Apple headquarters
    It’s not 10:15 I do have 1 voicemail and 5 emails So... Can I trust the weather? Can I even trust the message counts? a a a
  • The carry principle
    • New technologies demand time for themselves.
    • Ubiquitous devices have to conform to users’ lives.
  • Demanding apps drive churn
    • Launching
    Scroll to the right item Summary weather Found and read the forecast! Weather as icon Pick up the phone Pick up the phone “ Hmm... those clouds look bad.” 17 miles 20 minutes
  • Portlets and progressive disclosure Shallow, broad content... ...becomes deeper & narrower Portal theory is well-understood Portal theory is well-understood Compuserve 1983 AOL, 1993 Prodigy, 1994
  • Progressive disclosure & glanceability Shallow, broad content... ...becomes deeper & narrower
  • Why bother?
    • Put contextual, relevant, individualized data on the idle screen, and customers will notice.
    • Automation and context can be the next global revolution.
    Since you are on the way home... ...you might want to see the weather. a a
    • 22-24 September
    • Lawrence, Kansas
    • Top mobile designers, researchers, developers
    design4mobile.mobi
    • P.O. Box 44-2302
    • Lawrence, KS 66044
    • 785 838 3003
    • littlespringsdesign.com