The document discusses the importance of user experience for mobile applications, emphasizing that technologies must fit into users' lives to be successful. It highlights the concept of 'progressive disclosure' and the need for relevant, contextual data to engage users effectively. The text also reflects on historical context and examples within the mobile design industry.

1. For the people On the utility of widgets to people outside this room MobileWidgetCamp Austin, Texas 7 September 2008

2. Without users, you are poor User experience is your brand Ask anyone trying to go up against Apple in the MP3 player market

3. Dead icons must die I am not at Apple headquarters It’s not 10:15 I do have 1 voicemail and 5 emails So... Can I trust the weather? Can I even trust the message counts? a a a

4. The carry principle New technologies demand time for themselves. Ubiquitous devices have to conform to users’ lives.

5. Demanding apps drive churn Launching Scroll to the right item Summary weather Found and read the forecast! Weather as icon Pick up the phone Pick up the phone “ Hmm... those clouds look bad.” 17 miles 20 minutes

6. Portlets and progressive disclosure Shallow, broad content... ...becomes deeper & narrower Portal theory is well-understood Portal theory is well-understood Compuserve 1983 AOL, 1993 Prodigy, 1994

7. Progressive disclosure & glanceability Shallow, broad content... ...becomes deeper & narrower

8. Why bother? Put contextual, relevant, individualized data on the idle screen, and customers will notice. Automation and context can be the next global revolution. Since you are on the way home... ...you might want to see the weather. a a

9. 22-24 September Lawrence, Kansas Top mobile designers, researchers, developers design4mobile.mobi

10. P.O. Box 44-2302 Lawrence, KS 66044 785 838 3003 littlespringsdesign.com