The Three Amigos t-shirt project was not initially successful with their original plans of protests, Facebook, and Canvas advertising. Their political messages were too polarizing for local businesses. They then focused their efforts on personal networks, with one friend working a side job, another targeting the College Republicans, and a third leveraging connections in the marching band. Their most successful design was an "EAT A ROCK" tank targeting the band members' needs during hot practices. Selling directly to the band members through their Facebook group and meetings, they sold 84 tanks for a total profit of $452.76.

1. MHR 322
T Shirt Project
The Three Amigos

2. Original Plan:
● Protests
● Facebook
● Canvas Madison
● Friends and Family
None Worked

3. Why wasn’t it working?
Communications seemed like solicitations
Shirts were very polarizing - not good for State
Street businesses
Didn’t time it right, would have sold very well if
sold in person during protest

4. 2 weeks to go → $60 in sales
What do we do? Split up
Tom: Friend side job
Ryan: College Republicans
Tony: Leverage Marching Band connections

5. What sold? → ‘EAT A ROCK’ Tank
● Started idea with 2 weeks left
● Worked with steve to produce
● No direct ship cart
● Shared on Band Facebook group
● Handing out at weekly band
meeting

6. Design Process
MVP Finished Product

7. Why it worked → provided a need
● First Tank
● Lots of hot outdoor
practices
● Broad, not specific
● Limited time forced
decision

8. Final Results
Total: 84 shirts @ $15 each
Revenue: $1260
- $8.11(Underground’s Cut) * 84 = $681.24
- -$126 Shipping to Madison
Profit: $452.76