MHR Final Presentation Group 7

1. Group 7 T-Shirt Project
Caleb Baltes, Valerie Carlson,
Mackenzie Chiglo, Turner Schmidt

2. Sales
Mifflin Cart:
● Shirts Sold: 537
● Total paid: $12,645.86
● Total collected (no shipping or tax): $9656.45
● Profit: $1634.48 (16.9%, based on total collected)
Other Carts:
● SVA: 78 shirts - $952.26 revenue
● High School: 66 shirts - $500.64 revenue
● Pi Beta Phi: 12 shirts - $396.20 revenue
Totals:
● Revenue: $11,505.55 (no tax, shipping)
● Collected: $14,494.96 (with tax, shipping)
● Profit: $1634.48
● Items sold: 693

3. Customers
● UW-Madison Students
● Mifflin attendees visiting
from other schools/cities
● Students who use
Facebook
● Our own personal
Facebook friends that
were invited

4. Designs

5. How We Sold
● Facebook Event
● Invited all of our friends
to the page
● Over 1,600 RSVP’d as
“Attending”
● We made the event date
the day the cart actually
ended so people knew
the deadline to put in an
order

6. Challenges
● Making sure the shirts ship in time
● Working with Steve to choose a day to end
the cart
● Finalizing the design in collaboration with
Steve’s artists
● Answering questions from customers on
Facebook

7. Key Lessons & Advice
Lessons
● If you have a deadline such
as an event, end carts early
to avoid stress
● Find an event or market that
people are genuinely excited
about
● Make your design fit the
market
Advice
● Avoid saying for a “class
project,” market your design
as the design.
● Make a professional looking
facebook page and use social
media to market
● Get designs set early and
maximize the duration of the
cart

8. Performer
AlunaGeorge
wearing our shirt
while performing at
Revelry Music and
Arts Festival

9. Questions?
Thank You!