1. theysayiam.org

2. a girl from scranton

3. they say i am...

4. theysayiam.org

5. we are experiencing a crisis

6. technology amplifies the problem
one to few is now one to millions

7. 5% are victims
6% are bullies
15% identified as victims and bullies
– time magazine

8. 26% of us are on
the inside

9. 74% of us are watching
from the sidelines...
or are completely unaware

10. 74% of us are part of
the problem

11. 74% can be
the solution

12. victim/
victimizer
onlookers
the unaware crowd
widen the spotlight

14. help the 74% engage

15. add your story, or send a message support

16. take a pledge: not on my watch

17. allow bullies to make amends

18. • establish a permanent Tribeca Film Institute effort to
tackle the issue
• start a branded foundation
• create awards/scholarship program
• build a toolkit for multiple stakeholders
(students, teachers, corporations, legislators
activists, charities, etc.)

19. the StoryHub
@ Tribeca Film Festival
• a single large touchscreen interface allows participants to input their
own responses to "they say _____", "I am ____" via ‘gaming’ interface.
• multiple screens on walls allow more reserved/shy to post (via txt/nfc/
twitter) in realtime to share/see reactions. if these are also touchscreen,
others at the StoryHub can select/play with these shared stories.
• "StoryPods” (soundproof booths) gather video/audio/text input of
personal stories of bullied, bullies and watchers. Sends to website,
screens in StoryHub, blog, facebook, twitter, etc.

20. StoryHub recording booth

21. launch celebrity PSAs
“they said i was...”

22. enable digital expression
• a facebook application
invite friends to anonymously make confessions
and express regret for the times
they engaged in bullying or stood by silently.
• #theysayiam hashtag
allow people to share their stories or
support others through retweets
and twitpics of locations

23. interactive posters
drive to events

24. “i am... electric”
an evening at the bowery electric, hosted by jesse malin.
songwriters share stories and perform original songs.
tickets are distributed through the website, foursquare, etc
and are given to influential bloggers & celebrities.
the event is filmed for streaming and songs are shared
through the website, turntable.fm, spotify or itunes.

25. “i am... here tonight”
• partnership event with the moth in which five storytellers
share their own stories. two “slots” are open for unscripted
in-the-moment audience participation
• kicks off the mentorship program
• storytellers (celebs/artists/performers) also visit schools
and perform as part of an ambassadors project

26. mentorship program
an initiative to unite middle-and-high-school kids
with students studying for film and motion-graphics degrees
to create projects that document and find expression
for the stories and challenges faced by today’s youth.

27. theysayiam.org