36. For long term benefits, HUL started Project Streamline in 1997. MARKETING STRATEGIES OF HUL FOR RURAL INDIA Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states . Appointed 6000 Sub-stockists that directly covers about 50,000 villages & 250 million customers . Integrate Economic, Environment & Social objectives with Business agenda.
37. EVERYDAY I WILL SELL. EVERYDAY I WILL EARN. MONEY. RESPECT Started in 2001, Shakti is HUL's rural initiative, which targets small villages with population of less than 2000 people or less. micro-enterprise opportunities for rural women Providing health n hygiene education through shaktivani program ishakti portal Shakti has already been extended to about 15 states ,80,000 villages in with 45,000 women entrepreneurs and generating Rs.700-1000 per month to each women.