How airlines have successfully used social media to super-charge plane launches and drive engagement. If you work in an airline or airport organisation and wish to download the slides, please email contact@simpliflying.com

1. Top 10 Plane Launches
via Social Media

2. Case-study 1
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American Airlines: Hello 737

7. Case-study 2
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United Airlines 787

11. Case-study 3
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SpiceJet Q400 launch in India

16. Case-study 4
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Malaysia Airlines: The BIG flight

19. Case-study 5
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Lufthansa: A380 first flight

23. Case-study 6
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Qatar Airways 787

29. Case-study 7
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LOT 787

35. Case-study 8
st bbbb the 787
ANA: 1 to fly

38. Case-study 9
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LAN 787

41. Case-study 10
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Rwandair 737 delivery

42. A special occasion for two reasons:
1.First 737 delivered to any African nation
fitted with Boeing’s new Sky interior.
2.Also RwandAir’s first aircraft purchased
directly from Boeing.
Fittingly, a number of media and bloggers
were invited on- board the delivery flight
to experience and drive buzz about the
brand new plane with its unique Sky
interior.

43. David Parker Brown, one of the bloggers on the flight, reported how the
pilots were positively excited to fly the new plane and would probably
“compete” to fly it instead of the older planes. The Sky interior received
rave reviews for not only being a aesthetically pleasing innovation but
for also making the cabin appear larger.

45. BONUS Cases:
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Kulula, KLM, Etihad and West Jet

52. For more case-studies:
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