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Top 10 Plane Launches that effectively used Social Media


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How airlines have successfully used social media to super-charge plane launches and drive engagement.
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Top 10 Plane Launches that effectively used Social Media

  1. 1. Top 10 Plane Launches via Social Media
  2. 2. Case-study 1 bbbbAmerican Airlines: Hello 737
  3. 3. Case-study 2 bbbbUnited Airlines 787
  4. 4. Case-study 3 bbbbSpiceJet Q400 launch in India
  5. 5. Case-study 4 bbbbMalaysia Airlines: The BIG flight
  6. 6. Case-study 5 bbbbLufthansa: A380 first flight
  7. 7. Case-study 6 bbbbQatar Airways 787
  8. 8. Case-study 7 bbbb LOT 787
  9. 9. Case-study 8 st bbbb the 787ANA: 1 to fly
  10. 10. Case-study 9 bbbb LAN 787
  11. 11. Case-study 10 bbbbRwandair 737 delivery
  12. 12. A special occasion for two reasons:1.First 737 delivered to any African nationfitted with Boeing’s new Sky interior.2.Also RwandAir’s first aircraft purchaseddirectly from Boeing.Fittingly, a number of media and bloggerswere invited on- board the delivery flightto experience and drive buzz about thebrand new plane with its unique Skyinterior.
  13. 13. David Parker Brown, one of the bloggers on the flight, reported how thepilots were positively excited to fly the new plane and would probably“compete” to fly it instead of the older planes. The Sky interior receivedrave reviews for not only being a aesthetically pleasing innovation butfor also making the cabin appear larger.
  14. 14. BONUS Cases: bbbbKulula, KLM, Etihad and West Jet
  15. 15. For more Helping airlines & airports engage travelers profitably