See a sneak peek of the new Pilot International website

1. The new look of Pilot International
How the web and social media are taking Pilot International to the next level

3. Exploring the new PI
website

4. Resources - Forms

5. Resources - Forms
Online forms are being
converted so that they can
be filled out and submitted
online.

6. Giving to PIF

7. Search Function
• It’s now easy to find
information on the PI
website. Type a
keyword into the
Search box and the
site will return options
that match your
keyword. Click on the
link or the button –
Continue Reading to
find more.

8. Shop Pilot

9. Translate Feature

10. Translated story

11. Social Media
PLATFORMS
Each social media platform offers something different for users. This section explains
the benefits of each.
Twitter
Through short, 140-character posts, Twitter provides users with the microblogging
resource to create a viral community. Create your own online community by
gaining internal (Pilot) and external followers, sending frequent
tweets, retweets, links, and direct messages.
Facebook
Facebook is a social network service and website that allows users an opportunity to
build an online community with other users, brands, and organizations. Users build
value with wall posts, status updates, messages and multi-media posts. The more
interaction your page has with others, the more individuals will be enticed to visit
and “like” your page. The ultimate goal is to draw visitors to your Facebook page
and maintain positive, consistent conversation— strengthening the Pilot
International and Anchor program loyalty.

12. Social Media
YouTube
YouTube is a video-sharing service that allows users to upload, share, and view videos.
SlideShare
SlideShare is the world's largest community for sharing presentations. With 55 million
monthly visitors and 120 million pageviews, it is amongst the most visited 200
websites in the world. Besides presentations, SlideShare also supports documents,
PDFs, videos and webinars.

13. Pilots on Facebook

14. Anchors on Facebook

15. PI on Twitter

16. Measure your Social
Media Success
In the social media world, it’s important to keep track of a few critical numbers to gauge your impact with the online
community.
Metrics
Some figures are key to tracking your social media growth.
• Number of followers
• Number of interactions with your fans and followers including likes, comments, and retweets
• Number of posts per week (for consistency)
Both Facebook and Twitter allow you to track your site’s usage. For a club’s Facebook fan page, you must
have administrative privileges. Facebook can produce a weekly metrics report called “Insights.” Go to
the Help Center, search “Insight,” and follow the instructions.
Your Twitter page shows how many followers you have, mentions, and retweets.
Tracking programs like Hubspot, Radian6, and Marketo are also available commercially.
Evaluation
If you do not see any improvement in your numbers, it is important to reevaluate your current activity and look at best
practices.
• Does your club or district have a potential audience large enough to need/ sustain its own account?
• Are your posts too marketing-focused and sales-minded?
• Are your posts authentic and geared toward engaging your audience?
• Do you respond to users’ questions and comments?

17. Social media marketing is expected to dominate this year.
But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and
beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO?
excerpt from
The CMO's Guide To The Social Media Landscape
Date: February 10, 2010

18. What’s the next level for
Pilot
• Branding
• Increase our presence with current, up to date
stories of Pilot’s impact on their communities
and the world
• Provide resources and tools to our members