2. Packaging
Role of packaging
Purposes of packaging
Factors
Benefits
Types of packaging
How brand image is related to packaging
Trends and results for packaging
2
3. Packaging is the science, art and technology of
enclosing or protecting products for distribution,
storage, sale or use. Packaging also refers to the
process of design, evaluation and production of
packages. Packaging can be described as a
coordinated system of preparing goods of
transport, warehousing, logistics, sale and end
use. Packaging contents, protects, preserves,
transports, informs and sells. In many countries
it is fully integrated into government, business,
institutional, industrial and personal use.
3
4. Packing is the ‘indispensable’ for shopping as we
know it today – supermarkets could not exist
without it.
Product wastage in supply chain is now minimal.
Product presentation and information are key .
Many markets owe their existence to
developments in packaging
-Packaged fruit juices
-Packaged milk with longer shelf life
4
6. The selection of products and materials for packaging and
when export the goods ,depends on the consideration of
several factors, which include
- product compatibility and stability
- Mode of transport
- cost
- package safety
- solid waste impact
- Security
- Wood packaging requirements
- Food and perishable goods
6
7. Due to some regulatory measures of governing
bodies and authorities, some of the factors that
manufacturers consider these days for
packaging are –
Use of packaging material made from
recyclable, reusable or bio-degradable material.
The label on the package is provided with
information regarding the ingredients used. The
package labels now days are generally
accompanied by detailed instructions for proper
use to maximize the performance and minimize
wastage.
7
8. Packaging is one of most important steps in the
manufacturing of soaps and detergents and hence should
be given prime consideration by manufacturers. Some of
the important benefits of packaging include - Enhances
the marketability of product
Improves the appearance and attractiveness of product
Increases the shelf appeal of product
Increases the shelf life of product
Reduces the waste during production
Makes the product easy and convenient to use
The product can be packed in different sizes to
meet the varying demands of consumers
8
9. Primary packaging is the material that first
envelops the product and hold it. This usually
is the smallest unit of distribution or use and
is the package which is in direct contact with
the contents.
9
10. Secondary packaging is outside the packaging
– perhaps used to group primary packages
together
10
11. Tertiary packaging is used for bulk
handling, warehouse storage and transport
shipping. The most common form is a
palletized unit load that packs tightly into
containers.
11
15. Paper is not
Thick and dense;
Bulky;
Tough and hard to fold;
Hard to print onto.
Bad for the environment.
16. Lamination contains several layers of
foil, paper and plastic and does not
Tear easily;
Allow liquid through easily;
Allow evaporation.
17. Plastic Packaging
PVC – you can add plasticiser to make more rubbery.
HDPE - stiff & can hold strong chemicals
LDPE – very thin “film”, very cheap.
PS – “expanded” version often used to protect electronics
PP – flexes easily without breaking
PET – strong, usually see-through
18. Packaging design criteria are used to make
effective packaging
1.Recognition Requirements
-Branding
-Colour
-Shapes
18
23. The package designs are planned to reflect the many changing social and
economic trends in the world. Several of those trends and resulting
examples include:
health consciousness (nutrient and additive contents)
family size/singles (different portions)
economy (various sizes, quality levels)
mobility (convenience items)
novelty (152 new food and drug items were introduced in the U.S. in June
1982)
labeling requirements (contents and directions)
available equipment (products for the freezer or microwave)
time and convenience to purchase and use (various available sizes,
complete meals in a package)
consumerism (consumer complaints have the highest influence on
pharmaceutical and health-related products)
customs and social habits (beverage packaging)
environmental concerns (reduced, reusable and recyclable
packaging)
23
