IMA Startup 2012

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Public Media companies need to think and act like StartUps. Talk given by Shane Guiter at the IMA Conference in Austin, TX on 3/7/2012.

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  • IMA Startup 2012

    1. 1. START-UP
    2. 2. An organization built to search for a repeatable and scalable business model. 
    3. 3. WE ARE START-UPS
    4. 4. 1.Most trusted brand in America2.An abundance of content3.TV & radio spectrum4.Millions of passionate supporters5.We are locally based & global in focus
    5. 5. PEOPLE DON’TMONEY TO NBC IN THEIR WILL
    6. 6. DISRUPTION
    7. 7. Apple Lisa to Mac 30 Models to 4 OS 9 to OSX iPod to iPhone Mac to iPad iPhone to ???
    8. 8. CREATING CREATIVITY
    9. 9. MEETINGS SUCK
    10. 10. EXECUTIVE TEAM STAND-UPSRETROSPECTIVES FOCUS DAYS
    11. 11. DIRECTLYRESPONSIBLE INDIVIDUAL
    12. 12. TEAMWORK
    13. 13. My model for business is the Beatles.They were four guys who kept eachother’s negative tendencies in check.They balanced each other and the totalwas greater than the sum parts. Andthat’s how I see business. Great thingsin business are never done by oneperson; they are done by a team ofpeople. - Steve Jobs
    14. 14. Video ClipApple CEO Steve Jobs at D8: The Full, Uncut Interview: http://dthin.gs/loJOH0
    15. 15. KEEP ROCKSTARS
    16. 16. Even-keeled bosses who made time for one-on-one meetings, who helped people puzzle throughproblems by asking questions, not dictatinganswers, and who took an interest in employees’lives and careers.
    17. 17. 1.Create a culture of education2.Provide regular, consistent feedback3.Set time aside for weekly 1:1 meetings4.Manage the grunt work properly5.Publicly acknowledge good work
    18. 18. SERVICE
    19. 19. 1.Think about service as a culture.2.The donor is not our customer.3.If you can’t blog it - should you do it?4.Get social - Create discussion.5.Use research as a tool for engagement.
    20. 20. DESIGN EVERYTHING
    21. 21. Video ClipCan design save the newspaper? Jacek Utko on TED.com: http://bit.ly/brRGRZ
    22. 22. LET’S BUILDSOMETHING COOL
    23. 23. 1.Set 4 people from your org free2.Give them some office space3.Give them a tiny budget4.Use senior staff as the board5.Task to create a pubmedia startup
    24. 24. BUILDMEASURE LEARN
    25. 25. FAILING IS NOTALWAYS FAILURE
    26. 26. IT’S ABOUT VALUES AND CREATIVE DESTRUCTION
    27. 27. Shane Guiter @shaneguiter shaneguiter.tumblr.com sguiter@klru.org

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