M.Shahzad Gul

1. Management practices
At Pakistan Horticulture
Development and Export Company

2. Introduction
Horticulture:
• The science and art of growing fruits, vegetables, flower, or plants
Horticulture sector in Pakistan:
• Agriculture plays a major role in Pakistan's economy contributing 25
percent to the GDP.
• Pakistan is blessed with fertile land and varied weather.
• Horticulture produce holds a huge market for exports.
• Pakistan hold a large global market.
• because of competitive advantage due to superior variety, volume and
price.
• Demand of Pakistani fruits, and vegetables is increasing day by day in
international market.

3. Introduction of Pakistan Horticulture Development & Export
Company
Company profile:
• PHDEC work under Ministry of commerce, Government of
Pakistan.
• PHDEC created due to the huge potential of Pakistan’s
horticulture products in the global market.
• PHDEC uplift the Horticulture sector, in the light of the impact
of globalization and WTO rule.

4. Company Vision
Vision statement:
• PHDEC envisions the vitalization of a dynamic
and market driven horticulture sector, which is
resilient, sustainable and responsive to meet
the challenges of globalization.

5. Mission Statement:
• The overall mandate of PHDEC is to promote, regulate, co-
ordinate and enhance the export of horticulture products for
the economic well being of all the stake holders in the
horticulture value chain.
• PHDEC's main thrust is to introduce Pakistan to the high-end
international markets through strategic initiatives efforts
along with integrated interventions and facilitation in all the
sub-sectors of the value chain.

6. Culture & Values
• non discriminating culture
• smooth and professional workflow.
• Employee opportunity to contribute effectively to his/her department’s .
• Valued the ideas and opinions of individual.
• Ownership/ Responsibility
• Urgency of work
• Integrity
• Communication
• Team Playing
• Continuous Improvement
• Recognition

7. Objectives of PHDEC
primary objective is:
• is to address and resolve problems and issues of the Pakistan horticulture
sector
• Encourage and facilitate the growers to “grow for exports”
• Impart new technologies and techniques to growers and processors.
• Develop/implement export marketing strategies.
• Attract local and foreign investment
• Create an export orientated environment

8. Company policies and procedure
Employee Conduct:
• No employee should engage in any other active profession,
trade, and business
Punctuality:
• employees will follow a standard workweek with scheduled
hours
Attendance:
• employees are required to attend office at 9:00 AM.
• Sharp, mark their attendance on the attendance registers
• writes their arrival and departure timings

9. False and misleading statement:
• employee of the PHDEC shall not take any false or misleading
statement
• in the relation to the appointment or the performance of their
duties
Performance of duty:
• every employee shall be required to perform their duties
• efficiently diligently, lawfully, honestly, and faithfully
Decision making:
• employees would act lawfully and exercise his/her discretionary
powers impartially with a loyalty
• to high ethical standards and avoiding conflicting situation.

10. Confidentially:
• having due regards for the rights of access to official
information,
• the employee has duty to treat appropriately, with all
necessary confidentially,
• all information and documents acquired by him/her
Supervision of staff:
• employee who supervises or manages other employs should
do so in accordance with policy and rules in fair and
reasonable matters.

11. Dress:
• all the employees are required to be dressed formally while in
the office building,
• department head are responsible for monitoring of same.
• All the employees wear identification cards at all time in the
office.

12. Organization structure
• PHDEC is a public limited company
• PHDEC Board of Directors.
• its Board of Directors has also been reconstituted
• Seyed Qamar-uz-Zaman Shah.

13. Organization Chart

15. Human Resource Management at
PHDEC

16. Human Resource aims at PHDEC:
• to build willing teams at all levels
• provide a support in developing and documenting critical objectives,
strategies and procedures.
• Consistent, fair and transparent interpretations of organization policies for
all staff members.
• Ensuring better trained and more flexible staff;
• Improving ability to retain, motivate, develop and reward staff members;
• Improving the organization’s relationship with its staff members
• Provide communication

17. Human Resource Planning at PHDEC
Objectives:
• To reduce excessive labor turnover & high absenteeism.
• To forecast future requirements i.e. availability of finance and HR Labor.
• To ensure employees satisfaction and developing of their skills.
• To facilitate training and development programs.
• To ensure organization is responsive to changes in the environment and
technology.
• To improve productivity which help to achieve organizations goal

18. Employment Categories in PHDEC
• Permanent Employee
• Part Time Employee
• probationer
• Casual Employee
• Trainee
• Consultant

19. Recruitment and selection process in PHDEC
• PHDEC policy of recruitment and selection of employee’s is based on
MERIT.
 Responsibility of Recruitment & Selection
 Determination of posts to be filled from In-house or Outsource
 Job description
 Departmental Selection and Promotion committees
 Letter of Appointment
 Employment Contract
 Signing of Contract
 Retention of Contract

20. Employee Orientation
every selected candidate will undergo the orientation program.
Responsibility:
• the Administration & HR department
Orientation package:
 Welcome letter
 Introduction of the PHDEC
 Introduction of the PHDEC staff
 Joining Report
 HR policies and procedures
 List of all e-mails addresses of PHDEC employees
 List of telephone extensions
 Visiting cards, if employee is eligible
 Employee card.

21. Probation of Employee:
All appointed employees will be placed on a probationary period
Probationary Period:
• Assistant Managers and below 6 months
• Managers and above 6 months
• Confirmation of Employee: after successful completion of the
probationary period.

22. Promotion & Transfers
Promotion:
• employee who has completed at last 2 years service in the existing
post/pay scale considered.
• in case an employee delivers extraordinary results consistently may relax
the condition of 2 years
Transfer:
• Transfer could be made at any time in need of service
• Allowances are given to the employees who are transferred
• If transferred is made on the request of employee
• then no allowances are paid to him.

23. Human Resource Development
• PHDEC is proactively involved towards the development &
improvement of not only technical skills
• but also administrative and managerial skills of horticulture
sector
• The technical skills of the workforce are upgraded through
exposure to latest technologies and practices
• This is done through training programs, seminars, workshops
and awareness campaigns.

24. Compensation management at PHDEC
• aims to achieve a fair pay and benefits system
• emphasis on rewarding individual performance, contribution and
competence, over and above basic rates of pay.
objective:
• is to help the organization achieve strategic while ensuring internal and
external equity.
Allowances:
• Every employee is entitled to the allowances on the basis
• of gross pay as decided in annual approved budget

25. Types of Allowances:
• Medical allowance
• Overtime
• Gratuity
• Compulsory Group Life Insurance

26. Performance Appraisal at PHDEC
PHDEC effectiveness depends on performance Appraisal
Such as
• career planning,
• motivation
• commitment level,
• productivity,
• financial and non financial compensations,
• training and development programs

27. Responsibility:
• Head of Administration & HR department
Procedure:
• Performance goals are set
• Performance evaluation form
• Forms are made by Head of HR department with consultation
of chief operating system and CEO
• Conduct at least one in a year
• minimum six months of service eligible for appraisal

28. Salary Review:
• reviewed at the start of the financial year
• on the basis of following criteria:
 Performance review
 Job content and impact on PHDEC
 Area and level of responsibility
 Qualification and experience

29. Leaves:
• The PHDEC grants the paid leave to all its employees to allow periods of
rest and relaxation,
• which will benefit the employee both mentally and physically.
Leaves Entitlement:
• Privilege/Earned Leave: 14 calendar days for each completed year of
service with PHDEC.
• Casual Leave: 10 working days
• Sick Leave: 15 working days
• Leave without Pay: maximum period of 30 days
• Compensatory Leave
• Pre/Post maternal Leave: 6 Weeks
• Public Holidays:

30. Procedure:
• Employees will be filling up Leave application form
• forward the application to the HR department
• after approval, HR forward the application to department
Head.
• Departmental Heads have the authority to
approve/disapprove

31. Medical Facility:
• PHDEC will provide medical facility to eligible employees and immediate
family (spouse and dependent children).
• The medical policy covers the following areas:
• Hospitalization
• Maternity coverage
• Outpatient Medical Coverage(OPD)
Medical Insurance coverage:
• Insurance coverage to the eligible employees of the PHDEC as agreed by
the insurance company.
• Authority: verification from HR and Administration department is required
for the further processing of case to Health Insurance PHDEB

32. Reference
Muhammad Saif Ullah
Assistant Manager ( Admin & HR)