Postmodernism 1

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Postmodernism 1

  1. 1. The social, political and cultural attitudes and images of the late 2Oth / early 21st century <ul><li>Post -Modernism!!! </li></ul>
  2. 2. <ul><li>Postmodernism was originally a reaction to modernism. </li></ul><ul><li>Influenced by the Western European disillusionment induced by World War II </li></ul><ul><li>Rejection of perceived bourgeois, elitist culture </li></ul>
  3. 3. Post Modernism: Key Points or how to spot a Postmodern text! <ul><li>Intertextuality </li></ul><ul><li>Self –reflexivity </li></ul><ul><li>Generic Hybridisation </li></ul><ul><li>Kitsch </li></ul><ul><li>Irony </li></ul><ul><li>Mix of Low and High Art </li></ul><ul><li>Nostalgia (for the past) </li></ul><ul><li>Mass produced is now art! </li></ul><ul><li>Semiotics (signification confused) </li></ul>
  4. 4. Post Modernism in Action <ul><li>Analysis becomes aware that the context of the text and the reader create meaning - semiotics </li></ul><ul><li>Literature- pessimistic narratives </li></ul><ul><li>Art – self reflexivity </li></ul><ul><li>Music – Generic Hybridisation </li></ul><ul><li>Visual Culture – the visual becomes more important </li></ul><ul><li>Architecture </li></ul>
  5. 5. Semiotics and Culture <ul><li>We can apply these structural approaches to culture… </li></ul><ul><li>Fashion </li></ul><ul><li>Subcultures </li></ul><ul><li>Music </li></ul><ul><li>Advertising </li></ul><ul><li>Film </li></ul>
  6. 6. Literature <ul><li>Common nature of Narrative (Narratology) </li></ul><ul><li>Grammatical systems </li></ul><ul><li>Death of the Author (Barthes) </li></ul><ul><li>readers become a key creator in the text </li></ul><ul><li>Readily and Writerly texts </li></ul>
  7. 7. Pastiche & Irony <ul><li>Cultural production starts to speak a new language in Architecture, Art, Music and Film </li></ul><ul><li>Parody aims to mock an original in a critical way. </li></ul><ul><li>Pastiche is merely a stylistic mask </li></ul><ul><li>Irony is surface & underlying </li></ul><ul><li>meaning not the same </li></ul>
  8. 8. Bricolage and Intertextuality <ul><li>The way signs or artefacts are borrowed from different styles or genres to create something new. </li></ul><ul><li>Pulp Fiction clip - Can you identify the post modern elements? </li></ul>
  9. 9. Postmodernism and Identity <ul><li>Living in a global village - we borrow from other cultures - food/music/clothes </li></ul><ul><li>Domination of the flow of media images </li></ul><ul><li>Break up of ‘traditional agencies’ - family, religion </li></ul><ul><li>Class/gender roles - Noveaux riche </li></ul>
  10. 10. Post Modernism and Identity <ul><li>Fragmented identities </li></ul><ul><li>we are made up of several shifting and fragmented identities </li></ul><ul><li>Identity is defined by our lifestyle and what we consume rather than what we produce or by our background. </li></ul>
  11. 11. Marxism <ul><li>key to the Semiotic climate of structuralism </li></ul><ul><li>sought to understand human culture as a science </li></ul><ul><li>Attempt to solve the flaws in society </li></ul><ul><li>attempt to understand societal structures (class) </li></ul><ul><li>solve the problems of exploitation </li></ul>
  12. 12. Post Modernism: Key Points or how to spot a Postmodern text! <ul><li>Intertextuality </li></ul><ul><li>Self –reflexivity </li></ul><ul><li>Generic Hybridisation </li></ul><ul><li>Kitsch </li></ul><ul><li>Irony </li></ul><ul><li>Mix of Low and High Art </li></ul><ul><li>Nostalgia (for the past) </li></ul><ul><li>Mass produced is now art! </li></ul><ul><li>Semiotics (signification confused) </li></ul>
  13. 13. Your Task! – Spotting postmodernism <ul><li>Choose one of the music videos in your class and watch in your group. </li></ul><ul><li>Is it postmodern? What postmodern traits does it show? </li></ul><ul><li>Present your finding to the rest of the group in a short presentation. </li></ul>
  14. 14. Music Videos to Choose From <ul><li>Pulp – Babies or Bad Cover Version </li></ul><ul><li>The Chemical Brothers – Let Forever Be </li></ul><ul><li>Basement Jaxx – Romeo </li></ul><ul><li>Kylie – Come into my World </li></ul><ul><li>Muse – Time is Running out </li></ul><ul><li>Weezer – Buddy Holly </li></ul><ul><li>Bowling for Soup – Punk Rock 101 </li></ul>

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