This document provides 7 Facebook power editor hacks and shortcuts for paid acquisition managers. It outlines tips for setting up campaign, ad set, and ad structures; using UTM tags to track performance; customizing display links; splitting ad placements; creating multiple ad sets to reach more users; saving audiences for later use; and optimizing ads for easiest conversions. The overall goal is to maximize the effectiveness of Facebook ads through various testing and targeting techniques.

1. 7 Facebook Power Editor Hacks &
Shortcuts You Need To Be Using
Presented By:
Matt Prater
Paid Acquisition Manager

2. Campaign Set up
Step 1: Create 1 Campaign
Step 2: Create 1 Ad Set
Step 3: Create 1 Complete Ad
Duplicate ads for content variation, ad sets for audience
variation.

3. Split UTM Tags
Website URL:
• utm_source=facebook
• utm_medium=cpc
• utm_campaign=<campaignname>
Optional URL Tags:
• utm_term=audience
• utm_content=ad-variation

4. Custom Display Link
Include a Call To Action
instead of your URL.
Use a “Display URL”
that doesn’t
necessarily exist on
your site.

5. Split Placements
Differentiate with utm_medium
• utm_medium=newsfeed
• utm_medium=newsfeedmobile
• utm_medium=rightside

6. Better Reach With More Ad Sets
Seems like they would compete for the same traffic, but you can
actually “trick” the system by targeting the same ad sets.
By creating more ad sets, we basically force it to serve ads to
more of the potential audience.

7. Save Audiences
You can name segments of different audience settings for later
use

8. Optimize for Easiest Conversion
More people for
the algorithm to
base its choices
on.

9. Contact us at:
sales@singlegrain.com
(800) 701-0793