The document discusses two main categories of tourism: mass tourism and alternative tourism. Mass tourism involves large groups traveling to specialized locations with packaged vacations and all-inclusive resorts. Alternative tourism is individually planned and focuses on immersive cultural and environmental experiences through activities like self-guided trips. The document provides examples and compares characteristics of mass tourism versus alternative tourism.

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MASS TOURISM V.S. ALTERNATIVE
 Mass Tourism:
 The organized movement of large groups of people to
specialized tourist locations.
 A consequence of the increase of people traveling for
pleasure; developed to cater to huge numbers of tourists.
 Examples: whole resort towns, theme parks, tourism
business districts, cruises, packaged vacations, all-inclusive
resorts, etc.

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MASS TOURISM V.S. ALTERNATIVE
 Alternative Tourism:
 Individually planned activities to gain and experience first-hand
knowledge about local cultures and environments.
 Focus on secluded areas, occur during non-peak travelling
times, can include arranging own flights and
accommodations.
 Example: a self-planned biking trip through Vermont,
while camping or arranging accommodations “as you go.”

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Mass Tourism Alternative Tourism
large groups singles, families, friends
traditional recent trend
fixed program spontaneous decisions
focus on “sights” focus on “experiences”
little or no background research careful preparation and research
desire for souvenirs desire for memories / knowledge
purchase items while there bring items to give away
may involve loud social activities quiet, low impact
snapshots and postcards photography and painting
no language preparation learn local language

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· To complete a business transaction or attend a
business meeting / conference.

8. NNaattuurree TToouurriissmm
· To enjoy a natural setting or wildlife, including
ecotourism.

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· To experience the history, folklore, and culture of a
people.

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· Travel that involves the company of others, such as
tour-bus travel or family visits.

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· To escape the routine of daily life, such as camping
or going to a beach.

12. AAccttiivvee TToouurriissmm
· Has a set objective, such as climbing a mountain or
learning a new language.

13. SSppoorrttss TToouurriissmm
· To experience a sport or sporting event, such as ski
holidays or the Olympics.

14. RReelliiggiioouuss TToouurriissmm
· Involves visiting a place of spiritual significance.

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· To improve one’s health, such as a visit to a health
resort or weight-loss camp.

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· Involves challenges and adventure, such as trekking
through a tropical rainforest or rock climbing.
* Types of Sustainable Tourism, a movement, which started around
2000.

17. **WWiillddeerrnneessss TToouurriissmm
· To experience something very different from
everyday life in remote wilderness areas.
* Types of Sustainable Tourism, a movement, which started around
2000.

18. **EEccoottoouurriissmm
· Stresses low-impact adventure in a natural setting;
sometimes called “green tourism.”
* Types of Sustainable Tourism, a movement, which started around
2000.