Design Symposium Theme OverviewEmerging DesigningandThe Future SocietyProfessor Ricardo GomesDepartment of Design and IndustrySan Francisco State University
Decisions Based on an Inclusive+Sustainable Universal CriteriaOver thirty years ago the artistRichard Hamilton wrote a book entitled,Popular Culture and Personal Responsibilityin which he defined an ideal culture as,“one in which awareness of its conditionis universal”Good design can be achieved by focusingthe efforts of designers to develop products andenvironments that will bemore inclusive,as opposed to preferential, in enhancing andfacilitating the areas of urban communitydevelopment.
Design Symposium Questions:Emerging Design:1- Can design and designers be catalysts for social change inemerging societies?2- How can design, technology and innovation enhance the"quality of life" in our emerging societies?3- How do designers find comprehensive and life-improvingsolutions to the impact of design in our emerging societies?4- How do designers effectively integrate into design thinking andexecution process, the concerns for innovation, sustainability, andauthenticity into the quality of design?
Design Symposium Questions:Emerging Design:5- How does socio-cultural knowledge of our emerging marketsand societies influence the basis of your work, or what you"package" for your clients and/or end-user?6-What instruments, or strategies do you employ to addressthe complexity and demand of an increasingly fragmented andexpanding global markets. Emerging markets that are being drivenby the cultural differences, functional and/or emotional expectationsof the consumer in our emerging societies?
Design Symposium Questions:Images, CulturalTrends & Identity:7- How are cultural values, influences and identity expressed,or marketed in design strategy?8- How do designers respond to specific needs and issues relativeto cultural identity?9- How can the knowledge of socio-cultural differences andeconomies of scale enhance the designers ability to be innovativeand responsible?
Design Symposium Questions:The Future of Society:10-What is the role of the designer in the 21st century,and who will lead design in the 21st century?11- Can individuals really make a difference? If so, how?12- How do Designers start, integrate and maintain an inclusivepractice?
Speaker PresentationAmi Mehta | Hewlett-PackardEmerging Markets Experiential ArchitectLiz Ogbu | Public ArchitctureDesigner and Project ManagerJoanne Oliver | IDEOSustainability Initiatives CoordinatorEric Bailey | Frog DesignPrinciple DesignerStephen Hooper | DesignAfairsPresident
Ami MehtaHewlett Packard,Emerging Markets Experience ArchitectAs a 12 year HP veteran,Ami has been tasked with delivering on the brand promise inhigh-growth emerging countries.Throughout her HP career,Ami has worked in sales,marketing, product and corporate divisions consistently solving existing problemsinnovatively while ensuring the solution shows measurable and sustainable results.In 2001,Ami received her master’s degree in Learning, Design andTechnology fromStanford University as a Resident Fellow for theHewlett-Packard Company. Her master’s project focused on a virtual reality, creativewriting tool to teach 3rd graders how to invent their own unique stories withy the useof technical learning guides. She is passionate to understand the nature of human learningand how technology could help create a positive learning environment for childrenaround the globe.
Liz OgbuDesigner & Project Manager at Public Architecture, a nonprofit architecturefirm located in San Francisco whose mission is to put the resources of architecture inservice of the public interest.Previously, Liz was a designer at Simon Martin-VegueWinklestein Morris (SMWM), anarchitecture and urban design firm in San Francisco. She has been the recipient of severaltraveling fellowships, including theThomas J.Watson Fellowship.Through these grants, shehas pursued research projects, primarily in Sub-SaharanAfrica, examining theintersections in the socioeconomic and physical spaces of the informal sector. Findingsfrom this work have been presented at several conferences both in the U.S. and abroad,and were the subject of her Masters thesis.Liz has also been involved with many community focused projects and organizations herein the U.S., including the launch of the Community Design: Now or Never website and itsassociated symposium; the Mayors Institute on City Design; a design outreach programfor local youth in Cambridge and Boston; and an affordable housing developer in the SanFrancisco Bay Area. She also served on the planning committee for Structures forInclusion 6, which Public Architecture co-hosted in 2006. Liz earned her Bachelor of Artsin architecture fromWellesley College and Master of Architecture from the GraduateSchool of Design at Harvard University.
Joanne OliverIDEO San Francisco office, Product designerJoanne has a passion for creating stimulating, humanizing experiences aroundthe products she designs. Sustainability and mindfulness for the environment areat the heart of everything she does.At IDEO since 2001, Joanne has worked on a wide range of projects for aneclectic group of clients, including webcams and memory cards, hair and bodycare products, a range of shoes, mobile phones, a design language for baby careproducts, a new paradigm in dog food, kitchen faucets, and beverage andpackaging design.Her previous work history includes a tenure at a Superyacht design consultancy inLondon, which gave her an understanding of highly dynamic spaces combinedwith the use of high tech and traditional materials. She also spent three and a halfyears at Fisher and Paykel, the southern hemisphere’s largest manufacturer ofhousehold appliances and medical equipment, based in New Zealand. Working asan industrial designer for the Laundry division she designed a washer and dryerthat are now sold in the US and Australasia.Joanne received a degree in industrial design from Victoria University, Wellington,New Zealand, and a certificate in Yacht design from Unitech, Auckland NewZealand.
Eric BailyFrog Design, Principle DesignerEric Bailey is currently a Principal Designer in the San Francisco office of FrogDesign, a strategic-creative consulting firm with offices across the globe. Hismission is to envision and create engaging and meaningful experiences thatfacilitate and improve the human condition. As a part of a multi-disciplinarycompany, Eric has contributed to the development of digitally integrated solutionsfor portable entertainment, health management, cardiovascular fitness, andsurveillance and access control. On a given day, he might be engaged in designresearch, ideation, or interaction and visual design. Before joining Frog, Eric spent7 years as Senior Designer at Arc World Wide (formerly Semaphore Partners).His responsibilities there entailed visual design, interaction design and branding ofweb-based business solutions for Fortune 500 companies.Eric completed graduate work at Stanford’s Learning, Design and Technologyprogram. The program focused on the development of user-centeredtechnologies, environments and experiences for the purposes of learning. Hisparticular interest was in Media Literacy education for both the classroom andnon-traditional learning environments. Subsequently, he taught media literacy asan intern at the San Jose Children’s Discovery Museum. In 1995, Eric earned aBS in Design from the University of Cincinnati. He completed 3 years ofprofessional work designing print, environmental and interactive solutions afterand during his undergraduate career.
Stephen HooperIDSA, DesignAfairs, PresidentStephen Hooper is president of DesignAfairs USA, managing the US studios of whathas grown to be Europes leading design agency. As president, he overseesDesignAfairs award-winning teams with a focus on creating inspired new brandidentities and innovative products that achieve client goals and improve peoples lives.Industries range from consumer electronics and automotive interiors, to householdproducts and soft goods, to industrial equipment and medical devices. BeforeDesignAfairs, Stephen was a design director with Siemens.Stephen believes that inspiring teams with information about peoples unspoken needsand aspirations transforms the creative process. Innovation becomes more than justnew features and functions; it gains an emotive component. He advocates workingacross client functional areas to share appropriate technical, socio-cultural, andbusiness knowledge as a means of generating new ideas and maintaining projectmomentum -- an approach that results in appropriate solutions that fit a clients uniquesituation while connecting with its customers on multiple levels.Stephens design work has been recognized with ten patents, as well as numerousawards from BusinessWeek/IDEA, ID Magazine, GOOD Design, iF/Hannover, and otherindustry organizations. He is a graduate of Western Washington University, where henow serves on the board of directors of the design school. He is an invited speaker onthe design process, organizing corporate design teams for effectiveness, and inspiringdesign by "ransacking your cultural basement."
AbstractFutureMap: Planting the SeedsToday to Ensure theFruit-BearingTrees ofTomorrowAs we look to the future, we will see how dramatically different the worldlooks from today. We see a more interdependent,global workforce designing for a more global economy. The largestconsumer groups of tomorrow will be likely be Chinese,Indian, Brazilian, Russian or SouthAfrican based on the population growth,global demand patterns and demographics.As we are all a witness to this shift, how might we as designers be preparedfor this new, global economy?How will we participate in a collaborative, constructive and innovativemanner? I will begin to paint a picture of this future landscape and highlightsome ways in which we, as designers, can prepare for the journey into thefuture...Ami MehtaHewlett Packard, Emerging Markets Experience Architect
Liz OgbuPublic Architecture, Designer & Project ManagerAbstractThe Search for a Relevant Contemporary Design PraxisThe city is increasingly defined by a multiplicity of users who bring a growingcomplexity to the social, economic, and political dynamics of thecontemporary urban environment. As a designer, I find this to be a fascinatingphenomenon because it shows that there are numerous urban conditionsaround the world where people are creating or remaking urban spaces,revealing new uses and potentialities to the very designers who have beentrained to shape the city. I believe that if architecture wishes to be relevant inthis evolving urbanism,it must confront, adapt, and adjust to these emergingrealities. I will present some projects and conclusions derived from myresearch in sub-SaharanAfrica as well as touch upon how we can look todevelop a relevant praxis no matter where we are.
Joanne OliverIDEO, Sustainability Initiative LeaderAbstractSustainability Initiative LeaderThe last 2 years have been filled with scientific predictions of achanging world, environments in flux. Rising oil prices have forcedcompanies to re-evaluate their business models, question their energyresources and produce new efficient technologies. If IDEO is anindicator of change, as it so often is, then we are at the beginning of anew era in design. Designers are the people who are going to channelthis new awareness and it wont just be through form, color, texture,materials. It will be about having a thorough understanding of the life ofa product and how it can nurture and restore communities, and theenvironment.
Eric BailyFrog Design, Principle DesignerAbstractChange AgentHow can technologies inspire human development and actualization?In exploring how theories on learning, emotion and persuasion canshape design methods, designers might give rise to products andexperiences that transcend pragmatism and unlock human potential.The designer seeking to improve human experience should take intoaccount the relationships between perception, aspiration, motivation,and visualization and their pivotal role in facilitating personal change.
Stephen HooperIDS, DesignAfairs, PresidentAbstractDesign As ProcessAs designs role matures and has a greater socio-cultural influence, westart to see the effects within the business culture as well. businessschools are now incorporating design methodologies into their curriculumwith the goal of introducing business graduates to the idea of innovatingwithin their respective fields. We at DesignAfairs see more and more theneed to utilize our skill-sets as a enablers within these corporations to helpthem achieve their goals of shorter time to market, differentiation fromtheir competitor, reduced development costs and most importantly, todevelop product solutions that resonate with their intended markets. Inaddition, I will add a few slides to the front of this about DesignAfairs thathelps create the framework for discussion.
EPSILON PITAU INITIATION + BANQUETFriday, November 10th | 6:00-10:00pmSeven Hills Conference Center, SFSUPROGRAMHonoring Dr. Wan-Lee ChengKeynote Speaker: Robin Lafever (Lawrence Berkeley Labs, Engineering Division)Visual Retrospective through the DecadesEPT Student + Faculty InitiationDONATIONSDistinguished Patron $5,000-$10,000Leadership Circle $500-1,000GENERAL ADMISSION $45 (RSVP at DAI Office)Help Us Celebrate 50 Years!One more nights of events!