GH
Uploaded byGavin Heaton
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The Business Of Web 2.0 V3
The document discusses the evolution of business strategies in the context of Web 2.0, emphasizing the shift from traditional brand-to-consumer (B2C) to a more community-oriented brand-to-community approach. It highlights the changing dynamics of consumer engagement, the importance of online conversations, and how technology facilitates collective intelligence and collaborative efforts. The author reflects on the need for businesses to adapt to these shifts to remain relevant and competitive in a connected digital landscape.
