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#Smx london Mobile Trends, Apps and Landing Pages
 

#Smx london Mobile Trends, Apps and Landing Pages

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    #Smx london Mobile Trends, Apps and Landing Pages #Smx london Mobile Trends, Apps and Landing Pages Presentation Transcript

    • @theukseo
    •  What role does Mobile Play? Do people take actions via Mobile? What the most popular mobile device? Which Traffic Medium do browsers use via Mobile? Do people search differently? Is Click through Rate Different? What tips can I use?@theukseo
    • The Data: Search Engine Share (%) April 2012 - Experian  402 Google Analytics Accounts 4%  58 Ecommerce Sites Google 100 Webmaster tools accounts Bing  Yahoo  Multiple Verticals Ask 90% Others  70% B2B Websites  70% SME’s Search Engine Share (%) April 2012 - Analytics  Trusting Goals are set up correctly 3%  Trust Ecommerce is set up correctly google All figures are averages bing  yahoo 95%@theukseo
    • @theukseo
    • @theukseo 1.6% 20.7% Jan 2010 Apr 2012 % of total traffic as Mobile 10.0% 15.0% 20.0% 25.0% 0.0% 5.0% Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 Month May-11 Jul-11 Sep-11 Nov-11 Mobile % of Website Visitors Jan-12 Mar-12 May-12 Mobile %
    • @theukseo
    • @theukseo 1.6% 20.7% Jan 2010 Apr 2012 % of total traffic as Mobile 10.0% 15.0% 20.0% 25.0% 0.0% 5.0% Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 Month May-11 Jul-11 Sep-11 Nov-11 Mobile % of Website Visitors Jan-12 Mar-12 May-12 Mobile %
    • @theukseo
    • Mobile Conversion over Time April 2012 30.0% Enquiries (CVR) % of Goals or Transaction as Mobile Mobile Goals % 25.0% Desktop: 2.2% Mobile Transaction % Mobile: 1.9% 20.0% 15.0% Transactions (CVR) Desktop: 0.6% 10.0% Mobile: 0.3% 5.0% 0.0% 6 Ecommerce Sites which actively worked on their Jan-10 Mar-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-10 May-11 May-12 mobile sites saw an average of 144% Increase in Month transactions year on year.@theukseo
    • @theukseo
    • Sony Phone Windows % of Traffic Nokia Samsung 0% 0% 0% SymbianOS 0% from Mobile Devices 0% iPod Android 7% Android 80% Using 14% BlackBerry BlackBerry 6% iPad Apple Devices iPhone iPhone iPod 41% Nokia iPad 32% Samsung@theukseo
    • 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% (not set)@theukseo Android BlackBerry iPad iPhone iPod LG Linux Macintosh MOT Nokia PalmOS Samsung Sony SymbianOS Conversion Rate by Device Windows Windows Phone Total
    • @theukseo
    • Conversion Rate by Medium (Transactions) Medium % 1.20% 0% 1.00% Conversion Rate % 6% 0.80% 11% 0.60% CPC 0.40% 11% Total Direct 0.20% email 0.00% organic CPC Direct email organic Other referral 18% Other Medium 54% referral  15% of Referrals were from Facebook@theukseo
    • @theukseo
    • Mobile v Desktop - #keyword Driving Traffic 120000 100000 No. of Keywords driving traffic 80000 60000 No 40000 Yes 20000 0 1 2 3 4 5 6 Keyword Length@theukseo
    • Mobile v Desktop – CVR % 3.5% 3.0% No. of Keywords driving traffic 2.5% 2.0% 1.5% No Yes 1.0% 0.5% 0.0% 1 2 3 4 5 6 Keyword Length@theukseo
    • Mobile CTR v Desktop 40.00% 35.00% Sum of Smart Phone CTR Average of Desktop CTR 30.00% 25.00% CTR % 20.00% 15.00% Top 5 Position is even more important for 10.00% Mobile Search 5.00% 0.00% 1 2 3 4 5 6 7 8 9 10 Position@theukseo
    • @theukseo
    • Red Shoes Online Red Shoes Online www.website.com/RedShoes www.website.com/RedShoes Orange_Customers Get 5% Extra Off O2_Customers Get 5% Extra Off Enter ‘Ora’ During Checkout Enter ‘O2’ During Checkout Orange Vodafone T-Mobile Mobile Targeting O2 3 Red Shoes Online Red Shoes Online www.website.com/RedShoes www.website.com/RedShoes 3_Customers Get 5% Extra Off 5% Extra Discount For Vodafone Enter ‘3’ During Checkout Customers. Use Code ‘Voda’@theukseo
    •  Mobile Visit up to 20%  Conversion and Transactions still lower than desktop devices but sufficient to make an impact  Apple Devices are still the top priority  Keep customer engaged via email is important for mobile  Search behaviour is similar desktop to smart phone  Top 5 positions are more lenient on Mobiles  Use Creative mobile targeting@theukseo
    • Thank YouNeil Walker@theukseowww.seomad.com