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@theukseo
   What role does Mobile Play?   Do people take actions via Mobile?   What the most popular mobile device?   Which Tra...
The Data:                                 Search Engine Share (%)                                             April 2012 -...
@theukseo
@theukseo                                                                      1.6%                                       ...
@theukseo
@theukseo                                                                      1.6%                                       ...
@theukseo
Mobile Conversion over Time                                                                                  April 2012   ...
@theukseo
Sony                                   Phone                                         Windows                              ...
0.00%                                      0.50%                                                      1.00%               ...
@theukseo
Conversion Rate by Medium (Transactions)              Medium %                                                            ...
@theukseo
Mobile v Desktop - #keyword Driving Traffic                                              120000                           ...
Mobile v Desktop – CVR %                                              3.5%                                              3....
Mobile CTR v Desktop          40.00%          35.00%                                               Sum of Smart Phone CTR ...
@theukseo
Red Shoes Online  Red Shoes Online                                                www.website.com/RedShoes  www.website.co...
   Mobile Visit up to 20%    Conversion and Transactions still lower than desktop devices but     sufficient to make an ...
Thank YouNeil Walker@theukseowww.seomad.com
#Smx london Mobile Trends, Apps and Landing Pages
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#Smx london Mobile Trends, Apps and Landing Pages

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Transcript of "#Smx london Mobile Trends, Apps and Landing Pages"

  1. 1. @theukseo
  2. 2.  What role does Mobile Play? Do people take actions via Mobile? What the most popular mobile device? Which Traffic Medium do browsers use via Mobile? Do people search differently? Is Click through Rate Different? What tips can I use?@theukseo
  3. 3. The Data: Search Engine Share (%) April 2012 - Experian  402 Google Analytics Accounts 4%  58 Ecommerce Sites Google 100 Webmaster tools accounts Bing  Yahoo  Multiple Verticals Ask 90% Others  70% B2B Websites  70% SME’s Search Engine Share (%) April 2012 - Analytics  Trusting Goals are set up correctly 3%  Trust Ecommerce is set up correctly google All figures are averages bing  yahoo 95%@theukseo
  4. 4. @theukseo
  5. 5. @theukseo 1.6% 20.7% Jan 2010 Apr 2012 % of total traffic as Mobile 10.0% 15.0% 20.0% 25.0% 0.0% 5.0% Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 Month May-11 Jul-11 Sep-11 Nov-11 Mobile % of Website Visitors Jan-12 Mar-12 May-12 Mobile %
  6. 6. @theukseo
  7. 7. @theukseo 1.6% 20.7% Jan 2010 Apr 2012 % of total traffic as Mobile 10.0% 15.0% 20.0% 25.0% 0.0% 5.0% Jan-10 Mar-10 May-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 Month May-11 Jul-11 Sep-11 Nov-11 Mobile % of Website Visitors Jan-12 Mar-12 May-12 Mobile %
  8. 8. @theukseo
  9. 9. Mobile Conversion over Time April 2012 30.0% Enquiries (CVR) % of Goals or Transaction as Mobile Mobile Goals % 25.0% Desktop: 2.2% Mobile Transaction % Mobile: 1.9% 20.0% 15.0% Transactions (CVR) Desktop: 0.6% 10.0% Mobile: 0.3% 5.0% 0.0% 6 Ecommerce Sites which actively worked on their Jan-10 Mar-10 Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12 May-10 May-11 May-12 mobile sites saw an average of 144% Increase in Month transactions year on year.@theukseo
  10. 10. @theukseo
  11. 11. Sony Phone Windows % of Traffic Nokia Samsung 0% 0% 0% SymbianOS 0% from Mobile Devices 0% iPod Android 7% Android 80% Using 14% BlackBerry BlackBerry 6% iPad Apple Devices iPhone iPhone iPod 41% Nokia iPad 32% Samsung@theukseo
  12. 12. 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% (not set)@theukseo Android BlackBerry iPad iPhone iPod LG Linux Macintosh MOT Nokia PalmOS Samsung Sony SymbianOS Conversion Rate by Device Windows Windows Phone Total
  13. 13. @theukseo
  14. 14. Conversion Rate by Medium (Transactions) Medium % 1.20% 0% 1.00% Conversion Rate % 6% 0.80% 11% 0.60% CPC 0.40% 11% Total Direct 0.20% email 0.00% organic CPC Direct email organic Other referral 18% Other Medium 54% referral  15% of Referrals were from Facebook@theukseo
  15. 15. @theukseo
  16. 16. Mobile v Desktop - #keyword Driving Traffic 120000 100000 No. of Keywords driving traffic 80000 60000 No 40000 Yes 20000 0 1 2 3 4 5 6 Keyword Length@theukseo
  17. 17. Mobile v Desktop – CVR % 3.5% 3.0% No. of Keywords driving traffic 2.5% 2.0% 1.5% No Yes 1.0% 0.5% 0.0% 1 2 3 4 5 6 Keyword Length@theukseo
  18. 18. Mobile CTR v Desktop 40.00% 35.00% Sum of Smart Phone CTR Average of Desktop CTR 30.00% 25.00% CTR % 20.00% 15.00% Top 5 Position is even more important for 10.00% Mobile Search 5.00% 0.00% 1 2 3 4 5 6 7 8 9 10 Position@theukseo
  19. 19. @theukseo
  20. 20. Red Shoes Online Red Shoes Online www.website.com/RedShoes www.website.com/RedShoes Orange_Customers Get 5% Extra Off O2_Customers Get 5% Extra Off Enter ‘Ora’ During Checkout Enter ‘O2’ During Checkout Orange Vodafone T-Mobile Mobile Targeting O2 3 Red Shoes Online Red Shoes Online www.website.com/RedShoes www.website.com/RedShoes 3_Customers Get 5% Extra Off 5% Extra Discount For Vodafone Enter ‘3’ During Checkout Customers. Use Code ‘Voda’@theukseo
  21. 21.  Mobile Visit up to 20%  Conversion and Transactions still lower than desktop devices but sufficient to make an impact  Apple Devices are still the top priority  Keep customer engaged via email is important for mobile  Search behaviour is similar desktop to smart phone  Top 5 positions are more lenient on Mobiles  Use Creative mobile targeting@theukseo
  22. 22. Thank YouNeil Walker@theukseowww.seomad.com
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