Iin-depth look at IBM Cognos report authoring techniques that go beyond the standard functionality. View the webinar video recording and download this deck: http://www.senturus.com/resources/ibm-cognos-report-studio-version-10-tips-and-tricks/ Demos include how to: • Use external data to expand the scope of your reports • Leverage out-of-the-box maps to create your own customized regional displays • Dynamically change layout based on report output formats (HTML, Excel and pdf) With the exception of Maps, techniques are applicable to both IBM Cognos Report Studio versions 8 and 10. Additional discussion on licensing tips for Business Insight mode and Business Insight Advanced is included. Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.

1. Report Studio V. 10
Advanced Techniques & Maps
IBM Cognos 10: Under the Hood
Webinar Series
www.Senturus.com
Helping Companies Learn From the Past, Manage the
1 Present and Shape the Future

2. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire
presentation and download the slide deck, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos
Business Intelligence “
2

3. Today’s Agenda
• Welcome and Introduction
• Report Studio Advanced Techniques Demonstration
• Dynamically define List rows per page based on report output
• Cognos 10 Licensing Tip of the Month
• Report Studio Advanced Techniques Demonstration
• Connect an existing package to an external data file
• Customize standard Cognos Maps to meet our needs
• How Can Senturus Help
• Senturus services offerings
• Upcoming Hands-on Training Options
• Q&A
3

4. Presentation Slide Deck on www.senturus.com
4

5. Welcome and Introduction
• Who we are:
– Jim Frazier, Vice President, Sales
• 20+ years as a services and software sales executive
selling Oracle and IBM Products
– Albert Valdez, Director of Education Services
• 12 years as a technical trainer, focused on business
intelligence and performance management
• 5 years as a Senior Education Specialist at Cognos, Inc.
• Lifetime CTT+ certification from CompTIA
• IBM Cognos certified
• Last 6+ Years as a Senior Consultant, Solutions
Architect, Education Director
5

6. Who is Senturus ?
• Consulting and training firm specializing in Corporate
Performance Management
– Office of Finance
• Close, consolidate, report and file (CCRF)
• Enterprise planning & budgeting
– Business Intelligence
– Training
– San Francisco Business Times Hall of Fame -- Four
consecutive years in Fast 100 list of fastest-growing
private companies in the Bay Area
• Experience
– 12-year focus on performance management
– More than 1,200 projects for 500+ clients
– IBM/Cognos Premier Partner
• People
– Business depth combined with technical expertise.
Former CFOs, CIOs, Controllers, Directors...
6

7. A few of our 500+ Clients
7

8. Demonstrations
IBM Cognos 10 Report Studio
Advanced Techniques
8

9. IBM Cognos 10 Report Studio
• Demonstrations
– Control layout based on Report Output (Excel vs. HTML)
– Manage External Data
– Create Custom Maps
To view a free recoding of this demo, go to
www.senturus.com/recorded-webinars.php
You will find this recording under the IBM Cognos Business Intelligence
section. It is entitled IBM Cognos Report Studio Version 10 Tips and
Tricks
9

10. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire
presentation and download the slide deck, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos
Business Intelligence “
10

11. IBM Cognos Licensing Tip of the
Month
11

12. IBM Cognos 10 Licensing Matrix
BI Enhanced BI Advanced BI
BI BI Business BI Business BI Business BI
Consumer Business Professional
Consumer Author Analyst Manager Professional
($1,110) Author Author
($891) ($1,450) ($1,450) ($1,450) ($3,340)
($400 add) ($1,680) ($2,790)
Cognos BI Capability
Cognos Connection,
Cognos Viewer,        
Prompting, Drill-
up/Down/Through
Business Insight       
Biz Insight Advanced   
Active Reports       
Cognos Search       
Cognos Collaboration       
Query Studio    
Analysis Studio   
Report Studio  
Metric Studio  
Event Studio 
Transformer 
IBM Cognos Mobile
*as of 10.1.1*
      
*10.1.1: No additional server charge for Mobile
IBM Cognos Mobile Consumer and Active Report Recipient
12

13. Cognos Licensing Tip
Business Insight Standard Mode vs.
Business Insight Advanced
• Business Insight Standard Mode (included in the Cognos Enhanced
Consumer License):
• Delivers a self-service dashboard assembly solution
• Allows users to leverage existing content (reports) and assemble them into
their own personalized workspaces, or dashboards
• Provides personalization and basic analytical functionality directly within the
workspace
• Is designed for consumers who want to enhance their experience with
existing reports, allowing them to customize display types and palettes,
perform basic calculations and filter data
13

14. Cognos Licensing Tip
• Business Insight Advanced Mode (Included in the Cognos
Advanced Business Author and above licensing) is:
• A Self-service Report Authoring solution
• Allows users to modify existing reports using the full functionality of a
business authoring tool
• Allows users to author their own reports using intuitive interface
features and gestures including advanced presentation, layout,
formatting, complex calculations, and filtering
• Provides an ad-hoc user experience which allows the authors to
interact with the data while they are developing reports using
intuitive, integrated OLAP features such as drill-down, slice-and-dice,
and top/bottom filtering
14

15. Cognos Licensing Tip
• Business Insight Advanced Mode (Included in the Cognos
Advanced Business Author and above licensing):
• Combines the best features of ad-hoc (Query Studio), multi-
dimensional Analysis (Analysis Studio), and professional authoring
(Report Studio)
• Reports built in BIA are consumable via the Cognos Viewer, which is
part of the consumer (and enhanced consumer) license. Could also
be delivered via PDF, HTML, XLS to recipients
• Provides a subset of the functionality of Report Studio – addresses
business user’s needs without the complexity of full Report Studio
15

16. Senturus Can Help You Understand IBM
Cognos Licensing!
• Free Cognos License and Support Review:
– 1 Hour Call with a Licensing Expert to Discuss:
– Upcoming Cognos Support Renewal
• Review to make sure all licenses are needed and potential no-fee upgrade opportunities
• Help negotiating year over year Support increases
• Affects of new IBM licensing policies
• Discounts over and above IBM pricing
– Cognos 10 Upgrades and License Migrations
• Options for migrating from C8 and previous to new C10 roles
• Discussion of what each role includes and value of migrating
• Options for starting a POC with existing license roles
• Affects of new IBM licensing policies
• PVU vs Authorized User license model options
• Opportunities for ongoing Support & Maintenance holds
• Other (because it changes constantly)
16

17. Demonstrations (Continued)
IBM Cognos 10 Report Studio
Advanced Techniques
17

18. IBM Cognos 10 Report Studio
• Demonstrations
– Control layout based on Report Output (Excel vs. HTML)
– Manage External Data
– Create Custom Maps
18

19. IBM Cognos 10 Report Studio
• Demonstrations
– Control layout based on Report Output (Excel vs. HTML)
– Manage External Data
– Create Custom Maps
To view a free recoding of this demo, go to
www.senturus.com/recorded-webinars.php
You will find this recording under the IBM Cognos Business Intelligence
section. It is entitled IBM Cognos Report Studio Version 10 Tips and
Tricks
19

20. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire
presentation and download the slide deck, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos
Business Intelligence “
20

21. Senturus Solutions and Training Services
How Senturus can help you get
to your next level of performance
21

22. Senturus Cognos 10 Upgrade Package
Senturus In your
Upgrades Development $3,495
Cognos 8 to environment Fixed Price
Cognos 10
COGNOS
Senturus offers a full range of upgrade packages:
• Remote mentoring
• Full install, migration and validation
• Turnkey upgrades
For more information please contact Sales@Senturus.com
or
Call Jim Frazier @ 650-949-2921
22

23. Other Senturus Solution Offerings
• Cognos 10 Proof of Concept Engagements
– Active Reports
– Business Insight
– Cognos Mobile
• 2-3 Day Proof of Concepts
• Identify how most value can be derived from the new capability
• Deploy capability for a defined use case
• Demonstrate high-impact solution
• $4,995
• For more information please click on the links above, and
contact Sales@Senturus.com
23

24. Cognos Training Options
• Self-Service Authoring with Business Insight Advanced
– May 22 and July 10, 2012 (7am-3pm*)
• Authoring Active Reports
– May 23 and June 21, 2012 (7am-3pm*)
• IBM Cognos Planning: Analyst Model Building
– June 19-20, 2012 (9am-5pm*)
• Beginning & Intermediate Report Authoring with Report
Studio
– May 29-30, 2012 and June 26-27, 2012 (7am-3pm*)
• Advanced Report Authoring with Report Studio
– May 31, 2012 and June 28, 2012 (7am-3pm*)
24

25. Cognos Training Options
• Dimensional Report Authoring with Report Studio
– June 1, 2012 (7am-3pm*)
• IBM Cognos System Administration
– SATURDAY! June 9, 2012 (7am-3pm*)
• Metadata Modeling with Framework Manager
– June 14-15, 2012 (9am-5pm*)
• Looking for training? - Let Us Know!!
• All courses can be attended from anywhere – all you
need is a high-speed Internet connection!
• $595/day per student
• *ALL COURSES PACIFIC STANDARD TIME*
25

26. Training Schedule and Details Here
26

27. This slide deck is part of a recorded webinar.
To view the FREE recording of this entire
presentation and download the slide deck, go to
www.senturus.com/recorded-webinars.php
You will find this—and many other recorded webinars-- under the “IBM Cognos
Business Intelligence “
27

28. Contact Senturus
Senturus, Inc
www.senturus.com
sales@senturus.com
888-601-6010
28

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