Elements of a Successful Business Web Presence
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-Learn the how-to’s of internet marketing and what makes a website effective from search engines’ point of view. -Learn how to effectively use image files so search engines can index them. -Learn how to maximize the number of visitors to your site and how to measure these factors.
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Elements of a Successful Business Web Presence
- 1. Visit our website to ask questions, For More Information please share experiences or comment: call: (806) 553-0601 www.SellitAnywhere.com
- 2. Essentials of a Successful Business Web Site Visit our website to ask questions, For More Information please share experiences or comment: call: (806) 553-0601 www.SellitAnywhere.com
- 4. Setting Goals • To establish an online presence • To differentiate your business from the competition • To capture leads
- 5. The Website
- 6. The Hub of Your Marketing Efforts
- 7. Website •Home Page •Generally Initial Point of Contact •Answer Questions •What Do You Do? •Why Should I Trust You? •About Page Text •Reinforces Trust Factor •What Do You Do? (In Detail) •Contact Page •Address •Phone Number •Email Address •Map SellitAnywhere.com
- 8. How Does Google Bot Work?
- 9. How Does Google Bot Work? • Follows Links • Collects Text
- 10. Then What?
- 11. Then What? • Ranks What It Finds and grades the quality of site content • Presents Searchers with a List of Sites Based on Quality Score
- 12. Why You Don't Want a Flash Website • Invisible to search engines • Flash does not provide reference information for site analytics • Needs constant updating • Does not conform to web standard practices • Not viewable on iPhones, iPads, or other mobile devices
- 14. Importance of Keywords • Theme Keyword - Should be included in the URL, title, header of the home page • Category Keyword - Used to make up the categories and navigation menus
- 15. Keywords should flow throughout the process: Keyword Flow
- 16. Keywords should flow throughout the process: ✓Page Name ✓Page Title ✓Description ✓Keywords: ✓H1 ✓H2 ✓Landing Page Copy Keyword Flow
- 17. Start a Blog!
- 19. Introducing WordPress • Low or No Cost • Super Easy to Use • Enormous variety of themes, plugins and add- ons
- 20. Advantages of a Blog
- 21. Advantages of a Blog • Easy To Update • Easy To Distribute Your Content • Establishes a Direct Communications Line To Your Customer • The Ability to Promote What You are Working on Quickly
- 23. WordPress.com Free Solution
- 24. Social Networks
- 25. Social Networks • FaceBook Pages • Twitter • YouTube • Photo Hosting
- 26. Facebook Pages If You Do Nothing Else!
- 29. Twitter
- 31. Why Twitter • To let people know what we are doing in minute detail. • Socially acceptable commercial self promotion • Twitter is also the best place to get the latest news on your niche. • Real time inside information that you can put to work for your business NOW! http://twitter.com/sellitanywhere
- 32. Photo Hosting
- 33. Flickr.com
- 35. The Newsletter
- 36. Getting customers to sign up for your email newsletter means you no longer have to wait for them to come to you. You can go to them! http://www.mailchimp.com
- 38. Follow Us! Visit our site: www.SellitAnywhere.com Follow us on Facebook facebook.com/pages/Sell-It- Check out our blog: Anywhere/213363570376 sellitanywhere.com/blog Follow us on Twitter: Questions or Suggestions: @sellitanywhere CustomerService@sellitanywhere.com Follow us on YouTube Contact our sales team: youtube.com/sellitanywhere sales@sellitanywhere.com
Editor's Notes
- Anything you do with email, Facebook or other interactions with the internet should point back to your main site.
- WordPress is a free online web page creation tool that is so easy to use that literally anyone can make at least a basic web site within minutes. What is most impressive about WordPress though is the enormous variety of themes, plug-ins, and add-ons that make Wordpress a web publishing powerhouse. WordPress is open-source, that means that programmers and designers are allowed to come up with new plugins, themes, ect. to use with it.  There are thousands of free and low cost themes and plug-ins available, giving the you limitless ways to customize your website to suit your needs. WordPress is now so widely used that it has become the web standard for blogs and small websites, but major players are also using it. Logon to the official sites for the White House, Martha Stewart, and CNN News, and you will see WordPress at its best.
- WordPress is also the most cost effective solution out there for web owners. The software itself is free and as I mentioned earlier, so are many of the add-ons you might want to use. The easy to use interface makes it a cinch for even the most unsavvy users to create posts and update information, eliminating the need for a full-time IT professional or programmer to keep you up and running. Of course many folks will still want a professional to create and install their site, as it can be quite time consuming for a novice, and the sheer enormity of choices can be overwhelming. A WordPress professional can guide you through the process to get the look and features that are right for you,  but even then the going rates for a professional WordPress site is fairly low, and well worth it.
- Why Do We Use Twitter? To keep people current on the news you want them to have up-to-the-minute.  While there is certain etiquette associated with most social networking platforms such as Facebook frowning on commercial self promotion, there are no such taboos on Twitter. You can talk about your business as much as you want and you are not going to offend anyone here. At least not for promoting yourself. Twitter is also the best place to get the latest industry news, and heads up insight into the competition.  Real time inside information that you can put to work for you.