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Visit our website to ask questions,
For More Information please
                                 share experiences or comm...
Essentials of a Successful Business Web Site


                                   Visit our website to ask questions,
For ...
Setting Goals
Setting Goals

•   To establish an online presence

•   To differentiate your business from the competition

•   To captur...
The Website
The Hub of Your Marketing Efforts
Website
                      •Home Page
                       •Generally Initial Point of
                       Contact...
How Does Google Bot Work?
How Does Google Bot Work?

•   Follows Links

•   Collects Text
Then What?
Then What?

•   Ranks What It Finds and grades the quality of site content

•   Presents Searchers with a List of Sites Ba...
Why You Don't Want a Flash
              Website
•   Invisible to search engines

•   Flash does not provide reference inf...
Importance of Keywords
Importance of Keywords

•   Theme Keyword - Should be included in the URL, title, header of
    the home page

•   Categor...
Keywords should flow
               throughout the process:




Keyword Flow
Keywords should flow
               throughout the process:

               ✓Page Name
               ✓Page Title
         ...
Start a Blog!
Introducing WordPress
Introducing WordPress

•   Low or No Cost

•   Super Easy to Use

•   Enormous variety of themes, plugins and add-
    ons
Advantages of a Blog
Advantages of a Blog
•   Easy To Update

•   Easy To Distribute Your Content

•   Establishes a Direct Communications Line...
http://www.SellitAnywhere.com/blog
WordPress.com
    Free Solution
Social Networks
Social Networks
•   FaceBook Pages

•   Twitter

•   YouTube

•   Photo Hosting
Facebook Pages
  If You Do Nothing Else!
facebook.com/pages/Sell-It-Anywhere/213363570376
http://www.facebook.com/advertising/?pages
Twitter
Why Twitter




http://twitter.com/sellitanywhere
Why Twitter
                                    •   To let people know what
                                        we are...
Photo Hosting
Flickr.com
youtube.com/sellitanywhere
The Newsletter
Getting customers to
                             sign up for your email
                           newsletter means you n...
Follow Us!
         Visit our site:
     www.SellitAnywhere.com            Follow us on Facebook
                         ...
Elements of a Successful Business Web Presence
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Elements of a Successful Business Web Presence

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-Learn the how-to’s of internet marketing and what makes a website effective from search engines’ point of view.
-Learn how to effectively use image files so search engines can index them.
-Learn how to maximize the number of visitors to your site and how to measure these factors.

Published in: Technology
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Elements of a Successful Business Web Presence

  1. 1. Visit our website to ask questions, For More Information please share experiences or comment: call: (806) 553-0601 www.SellitAnywhere.com
  2. 2. Essentials of a Successful Business Web Site Visit our website to ask questions, For More Information please share experiences or comment: call: (806) 553-0601 www.SellitAnywhere.com
  3. 3. Setting Goals
  4. 4. Setting Goals • To establish an online presence • To differentiate your business from the competition • To capture leads
  5. 5. The Website
  6. 6. The Hub of Your Marketing Efforts
  7. 7. Website •Home Page •Generally Initial Point of Contact •Answer Questions •What Do You Do? •Why Should I Trust You? •About Page Text •Reinforces Trust Factor •What Do You Do? (In Detail) •Contact Page •Address •Phone Number •Email Address •Map SellitAnywhere.com
  8. 8. How Does Google Bot Work?
  9. 9. How Does Google Bot Work? • Follows Links • Collects Text
  10. 10. Then What?
  11. 11. Then What? • Ranks What It Finds and grades the quality of site content • Presents Searchers with a List of Sites Based on Quality Score
  12. 12. Why You Don't Want a Flash Website • Invisible to search engines • Flash does not provide reference information for site analytics • Needs constant updating • Does not conform to web standard practices • Not viewable on iPhones, iPads, or other mobile devices
  13. 13. Importance of Keywords
  14. 14. Importance of Keywords • Theme Keyword - Should be included in the URL, title, header of the home page • Category Keyword - Used to make up the categories and navigation menus
  15. 15. Keywords should flow throughout the process: Keyword Flow
  16. 16. Keywords should flow throughout the process: ✓Page Name ✓Page Title ✓Description ✓Keywords: ✓H1 ✓H2 ✓Landing Page Copy Keyword Flow
  17. 17. Start a Blog!
  18. 18. Introducing WordPress
  19. 19. Introducing WordPress • Low or No Cost • Super Easy to Use • Enormous variety of themes, plugins and add- ons
  20. 20. Advantages of a Blog
  21. 21. Advantages of a Blog • Easy To Update • Easy To Distribute Your Content • Establishes a Direct Communications Line To Your Customer • The Ability to Promote What You are Working on Quickly
  22. 22. http://www.SellitAnywhere.com/blog
  23. 23. WordPress.com Free Solution
  24. 24. Social Networks
  25. 25. Social Networks • FaceBook Pages • Twitter • YouTube • Photo Hosting
  26. 26. Facebook Pages If You Do Nothing Else!
  27. 27. facebook.com/pages/Sell-It-Anywhere/213363570376
  28. 28. http://www.facebook.com/advertising/?pages
  29. 29. Twitter
  30. 30. Why Twitter http://twitter.com/sellitanywhere
  31. 31. Why Twitter • To let people know what we are doing in minute detail. • Socially acceptable commercial self promotion • Twitter is also the best place to get the latest news on your niche. • Real time inside information that you can put to work for your business NOW! http://twitter.com/sellitanywhere
  32. 32. Photo Hosting
  33. 33. Flickr.com
  34. 34. youtube.com/sellitanywhere
  35. 35. The Newsletter
  36. 36. Getting customers to sign up for your email newsletter means you no longer have to wait for them to come to you. You can go to them! http://www.mailchimp.com
  37. 37. Follow Us! Visit our site: www.SellitAnywhere.com Follow us on Facebook facebook.com/pages/Sell-It- Check out our blog: Anywhere/213363570376 sellitanywhere.com/blog Follow us on Twitter: Questions or Suggestions: @sellitanywhere CustomerService@sellitanywhere.com Follow us on YouTube Contact our sales team: youtube.com/sellitanywhere sales@sellitanywhere.com

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