The State and Outlook of Online Video: International Fundraising Congress 2010

State and outlook of online video Prepared for IFC Presented by Michael Hoffman, CEO, See3 Once and Future Media www.see3.net | michael@see3.net | @Michael_hoffman

Today’s Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

See3 Communications ,[object Object],[object Object],[object Object]

Visit : www.YouTube.com/NonprofitVideoAwards

October 9, 2006: Google Buys YouTube

YouTube: Why Video Matters In 1 Minute 20 hours of video are uploaded to YouTube Source: Alexa #4 Biggest Site in the World Bigger than MySpace and Wikipedia 58 Minutes Average time spent on YouTube Source: Nielsen//NetRatings (October 2007) - US audience. 48% 27.3 Female 52% 29.8 Male Gender 19% 10.9 55+ 21% 11.9 45-54 22% 12.3 35-44 19% 11.1 18-34 19% 11.0 <18 – 57.1 All Age % Users Users (M) ‏

The Nonprofit Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Think Strategically ,[object Object],[object Object],[object Object],[object Object],[object Object]

Laws of Social Storytelling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Storytelling Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

Storytelling Tips ,[object Object],[object Object]

Storytelling Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Storytelling With Video ,[object Object],[object Object],[object Object],[object Object],[object Object]

Broadcast Live Events ,[object Object],[object Object],[object Object],[object Object]

Staff Produced ,[object Object],[object Object],[object Object],[object Object]

Documentary ,[object Object],[object Object],[object Object],[object Object]

Public Service Announcement ,[object Object],[object Object]

Animation / Typography Watch Video

Animation / Typography ,[object Object],[object Object],[object Object],[object Object]

Personalized Video Watch Video

Personalized Video ,[object Object],[object Object],[object Object],[object Object]

You Made The Video Now What? - Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

KPIs – How do we measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

KPIs – How do we measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5 Takeaways for UNICEF ,[object Object],[object Object],[object Object],[object Object],[object Object]

Discussion Michael Hoffman ,[object Object],[object Object],[object Object],[object Object],[object Object]

Photo Credits ,[object Object],[object Object],[object Object]

The State and Outlook of Online Video: International Fundraising Congress 2010

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The State and Outlook of Online Video: International Fundraising Congress 2010

Editor's Notes