Equestrians spend significant amounts of time in the barn and saddle, rather than at home in front of a computer. As a result, mobile website use has exploded within the equine industry at a higher rate than with the general population. Mobile is going to be a major hurdle for your digital marketing strategy if you aren’t devoting time and resources to it. Raise the bar on your mobile efforts by evaluating your website’s effectiveness for mobile users, and learn best practices and ideas for how to improve.