1. CSR 2.0
Sustainable Business & The Networked Stakeholder
Sebastian Straube Tomasz Rudolf

2. 1 2 3 4
Set Set Define Engage the
business CSR/Sustai CSR/Sustain Networked
goals nability ability Stakeholder
Goals Strategy

3. 1. Business Goals

4. Why does your company
exist?

6. PARTNERS PROCESSES PRODUCTS COMMUNICATION CUSTOMER
CHANNELS SEGMENTS
RESSOURCES JOBS DONE SALES & DELIVERY
CHANNELS
COSTS REVENUES
Źródło: Innovatika na podstawie A. Osterwalder, Business Model Generation

7. COSTS REVENUES
7

8. 2. CSR/Sustainability Goals

9. Why do we need
CSR/Sustainability?

10. PARTNERS PROCESSES PRODUCTS COMMUNICATION CUSTOMER
CHANNELS SEGMENTS
RESSOURCES JOBS DONE SALES & DELIVERY
CHANNELS
COSTS REVENUES
SOCIAL COSTS ENVIRONMENTAL SOCIAL BENEFITS ENVIRONMENTAL
COSTS BENEFITS
10

11. 3. CSR/Sustainability Strategy

12. 12

13. 13

14. 14

15. Redesign commerce
Sensitising stakeholders
Resource-efficient transportation
Closing the loop
Renewable energy
Benign emissions
Eliminate waste
15

16. 4. The role of the networked stakeholder
and social media in the realisation
of CSR 2.0

17. NGO
SUBSIDIARY
INVESTORS COMPANY
MEDIA
TRADE
UNIONS
EMPLOYEES
SHAREHOLDER
FIRM
CLIENTS
SUPPLIERS
CONSUMERS
ENVIRONMENT
LOKAL
GOVERNMENTAL COMMUNITY
AGENCIES
17
Based on: B. Rok, Odpowiedzialny biznes w nieodpowiedzialnym świecie, p. 19.

18. NGO
Inverstors Subsidiary Company
Media
Trade Unions
Employees
Shareholders
FIRM
Clients
Supplieres
Consumers
Environment
Local Community
Governmental
agencies
18
Based on: B. Rok, Odpowiedzialny biznes w nieodpowiedzialnym świecie, p. 19.

19. NGO
Inverstors Subsidiary Company
Media
Trade Unions
Employees
Shareholders
FIRM
Clients
Supplieres
Consumers
Environment
Local Community
Governmental
agencies
19
Based on: B. Rok, Odpowiedzialny biznes w nieodpowiedzialnym świecie, p. 19.

20. FIRM
20

21. http://www.interfaceflorcutthefluff.com/ http://www.btplc.com/Responsiblebusiness/ http://csrperspective.com/category/bt-csr/
Ourstory/Blog/default.aspx
Blogs
21

22. http://twitter.com/#!/dell4good http://twitter.com/#!/RitzCarltonCSR
Microblogs
22

23. http://www.youtube.com/timberland http://www.youtube.com/starbucks
Video
23

24. http://www.willyoujoinus.com/energyville/
http://www.btplc.com/Responsiblebusiness/
Interactive games
24

25. http://knowledge.allianz.com/ http://missionzero.org/
Portals
25

26. http://wiki.sdn.sap.com/wiki/display/CSR/Sustainability+Home
Wiki
26

27. http://www.openplanetideas.com/
http://www.toyota.com/ideas-for-good/
Crowdsourcing
27

28. http://www.sapsustainabilityreport.com/
http://www.justmeans.com/companies/cisco-systems/9519.html
iReporting
28

29. Case TOMS Shoes

30. Shoes producer, who for one purchased
pair of shoes will give one for children in need.
How would you engage the networked
stakeholder in this activities?

32. TOMS has 879.207 followers on Twitter (21.10.2011)

33. Over 1 Million Fans on Facebook

34. Annual „Day Without Shoes”

35. Banners for the fans…

36. Materials which help to organize a local event

37. Materials which help to organize a local event

38. During the year: Organize „Style Your Shoes Party”

39. Come and meet the „Chief Shoe Giver”

40. Take part in the „Shoe Drop”

41. Establish at your University a ...

42. Share your …

43. 1 2 3 4
Set Set Define Engage the
business CSR/Sustai CSR/Sustain Networked
goals nability ability Stakeholder
Goals Strategy

44. „We have a dream…”

45. MISSION
SOCIAL COSTS ENVIRONMENTAL SOCIAL BENEFITS ENVIRONMENTAL
COSTS BENEFITS
45

46. 46

47. „and the GOOD thing is ...”

48. „We are not alone”

49. Join us!

50. Thank you!
Sebastian Straube Tomasz Rudolf
sebastian.straube@iob.org.pl tomasz.rudolf@innovatika.com