CSR 2.0Sustainable Business & The Networked StakeholderSebastian Straube                          Tomasz Rudolf
1          2 3 4Set        Set          Define        Engage thebusiness   CSR/Sustai   CSR/Sustain   Networkedgoals      ...
1. Business Goals
Why does your company        exist?
PARTNERS                       PROCESSES                       PRODUCTS    COMMUNICATION      CUSTOMER                    ...
COSTS   REVENUES                   7
2. CSR/Sustainability Goals
Why do we needCSR/Sustainability?
PARTNERS         PROCESSES     PRODUCTS      COMMUNICATION      CUSTOMER                                               CHA...
3. CSR/Sustainability Strategy
12
13
14
Redesign commerce                                                                            Sensitising stakeholders     ...
4. The role of the networked stakeholder    and social media in the realisation                 of CSR 2.0
NGO                                                                                                SUBSIDIARY             ...
NGO                                                       Inverstors                           Subsidiary Company         ...
NGO                                                       Inverstors                           Subsidiary Company         ...
FIRM       20
http://www.interfaceflorcutthefluff.com/   http://www.btplc.com/Responsiblebusiness/   http://csrperspective.com/category/...
http://twitter.com/#!/dell4good   http://twitter.com/#!/RitzCarltonCSR                                          Microblogs...
http://www.youtube.com/timberland   http://www.youtube.com/starbucks                                                      ...
http://www.willyoujoinus.com/energyville/                                                http://www.btplc.com/Responsibleb...
http://knowledge.allianz.com/   http://missionzero.org/                                                          Portals  ...
http://wiki.sdn.sap.com/wiki/display/CSR/Sustainability+Home                                                              ...
http://www.openplanetideas.com/                                    http://www.toyota.com/ideas-for-good/                  ...
http://www.sapsustainabilityreport.com/                                          http://www.justmeans.com/companies/cisco-...
Case TOMS Shoes
Shoes producer, who for one purchasedpair of shoes will give one for children in need.   How would you engage the networke...
TOMS has 879.207 followers on Twitter (21.10.2011)
Over 1 Million Fans on Facebook
Annual „Day Without Shoes”
Banners for the fans…
Materials which help to organize a local event
Materials which help to organize a local event
During the year: Organize „Style Your Shoes Party”
Come and meet the „Chief Shoe Giver”
Take part in the „Shoe Drop”
Establish at your University a ...
Share your …
1          2 3 4Set        Set          Define        Engage thebusiness   CSR/Sustai   CSR/Sustain   Networkedgoals      ...
„We have a dream…”
MISSION SOCIAL COSTS   ENVIRONMENTAL   SOCIAL BENEFITS   ENVIRONMENTAL                     COSTS                          ...
46
„and the GOOD thing is ...”
„We are not alone”
Join us!
Thank you!   Sebastian Straube                             Tomasz Rudolfsebastian.straube@iob.org.pl                tomasz...
CSR 2.0 english version
CSR 2.0 english version
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CSR 2.0 english version

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CSR 2.0 english version

  1. 1. CSR 2.0Sustainable Business & The Networked StakeholderSebastian Straube Tomasz Rudolf
  2. 2. 1 2 3 4Set Set Define Engage thebusiness CSR/Sustai CSR/Sustain Networkedgoals nability ability Stakeholder Goals Strategy
  3. 3. 1. Business Goals
  4. 4. Why does your company exist?
  5. 5. PARTNERS PROCESSES PRODUCTS COMMUNICATION CUSTOMER CHANNELS SEGMENTS RESSOURCES JOBS DONE SALES & DELIVERY CHANNELS COSTS REVENUESŹródło: Innovatika na podstawie A. Osterwalder, Business Model Generation
  6. 6. COSTS REVENUES 7
  7. 7. 2. CSR/Sustainability Goals
  8. 8. Why do we needCSR/Sustainability?
  9. 9. PARTNERS PROCESSES PRODUCTS COMMUNICATION CUSTOMER CHANNELS SEGMENTS RESSOURCES JOBS DONE SALES & DELIVERY CHANNELS COSTS REVENUESSOCIAL COSTS ENVIRONMENTAL SOCIAL BENEFITS ENVIRONMENTAL COSTS BENEFITS 10
  10. 10. 3. CSR/Sustainability Strategy
  11. 11. 12
  12. 12. 13
  13. 13. 14
  14. 14. Redesign commerce Sensitising stakeholders Resource-efficient transportation Closing the loop Renewable energy Benign emissionsEliminate waste 15
  15. 15. 4. The role of the networked stakeholder and social media in the realisation of CSR 2.0
  16. 16. NGO SUBSIDIARY INVESTORS COMPANY MEDIA TRADE UNIONS EMPLOYEES SHAREHOLDER FIRM CLIENTS SUPPLIERS CONSUMERS ENVIRONMENT LOKAL GOVERNMENTAL COMMUNITY AGENCIES 17Based on: B. Rok, Odpowiedzialny biznes w nieodpowiedzialnym świecie, p. 19.
  17. 17. NGO Inverstors Subsidiary Company Media Trade Unions Employees Shareholders FIRM Clients Supplieres Consumers Environment Local Community Governmental agencies 18Based on: B. Rok, Odpowiedzialny biznes w nieodpowiedzialnym świecie, p. 19.
  18. 18. NGO Inverstors Subsidiary Company Media Trade Unions Employees Shareholders FIRM Clients Supplieres Consumers Environment Local Community Governmental agencies 19Based on: B. Rok, Odpowiedzialny biznes w nieodpowiedzialnym świecie, p. 19.
  19. 19. FIRM 20
  20. 20. http://www.interfaceflorcutthefluff.com/ http://www.btplc.com/Responsiblebusiness/ http://csrperspective.com/category/bt-csr/ Ourstory/Blog/default.aspx Blogs 21
  21. 21. http://twitter.com/#!/dell4good http://twitter.com/#!/RitzCarltonCSR Microblogs 22
  22. 22. http://www.youtube.com/timberland http://www.youtube.com/starbucks Video 23
  23. 23. http://www.willyoujoinus.com/energyville/ http://www.btplc.com/Responsiblebusiness/ Interactive games 24
  24. 24. http://knowledge.allianz.com/ http://missionzero.org/ Portals 25
  25. 25. http://wiki.sdn.sap.com/wiki/display/CSR/Sustainability+Home Wiki 26
  26. 26. http://www.openplanetideas.com/ http://www.toyota.com/ideas-for-good/ Crowdsourcing 27
  27. 27. http://www.sapsustainabilityreport.com/ http://www.justmeans.com/companies/cisco-systems/9519.html iReporting 28
  28. 28. Case TOMS Shoes
  29. 29. Shoes producer, who for one purchasedpair of shoes will give one for children in need. How would you engage the networked stakeholder in this activities?
  30. 30. TOMS has 879.207 followers on Twitter (21.10.2011)
  31. 31. Over 1 Million Fans on Facebook
  32. 32. Annual „Day Without Shoes”
  33. 33. Banners for the fans…
  34. 34. Materials which help to organize a local event
  35. 35. Materials which help to organize a local event
  36. 36. During the year: Organize „Style Your Shoes Party”
  37. 37. Come and meet the „Chief Shoe Giver”
  38. 38. Take part in the „Shoe Drop”
  39. 39. Establish at your University a ...
  40. 40. Share your …
  41. 41. 1 2 3 4Set Set Define Engage thebusiness CSR/Sustai CSR/Sustain Networkedgoals nability ability Stakeholder Goals Strategy
  42. 42. „We have a dream…”
  43. 43. MISSION SOCIAL COSTS ENVIRONMENTAL SOCIAL BENEFITS ENVIRONMENTAL COSTS BENEFITS 45
  44. 44. 46
  45. 45. „and the GOOD thing is ...”
  46. 46. „We are not alone”
  47. 47. Join us!
  48. 48. Thank you! Sebastian Straube Tomasz Rudolfsebastian.straube@iob.org.pl tomasz.rudolf@innovatika.com

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