Transmedia to Free to Play - SIC2012

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James Hursthouse, CEO of Roadhouse Interactive …

James Hursthouse, CEO of Roadhouse Interactive
Mark Long, CEO of Meteor Entertainment

Trends in Online Gaming, from Transmedia to Free-to-Play

For over 30 years, video games have held a significant position in popular culture and in the technology industry. Console gaming has historically been the dominant platform and money-maker within the games business; however we have recently seen seismic shifts towards new models and platforms. The popularity of console gaming has leveled off. Mobile and social gaming are now at the forefront and there has been a huge increase in the prevalence of online games, many of which are one part of a larger mixed media strategy. Games aren’t just games anymore. They extend across film, books, action figures and beyond, opening doors for IP holders and brands of all kinds, even those outside the gaming space. And with an increasing amount of games adopting free-to-play business models, they are now more accessible than ever and reach a constantly widening audience. Join James Hursthouse and Mark Long for an intimate discussion about trends in the online gaming space and learn how these shifts within the game industry may be beneficial to your company.

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  • 1. ROADHOUSE INTERACTIVE FREE TO PLAY OVERVIEW SEATTLE INTERACTIVE Image from MechWarrior Tactics © IGP
  • 2. WHO WE AREROADHOUSE INTERACTIVE was founded in December 2009 to be an end-to-end solutionprovider for high quality browser, social and mobile platform games. Roadhouse has grown to beone of the largest independent studios in Vancouver BC, and develops third party and originalinteractive content in addition to a game development and deployment platform. “A 65-PERSON INDEPENDENT INTERACTIVE DEVELOPER”(C)  2012  ROADHOUSE  INTERACTIVE  LTD   CONFIDENTIAL   2
  • 3. MARKET ENVIRONMENT(C)  2012  ROADHOUSE  INTERACTIVE  LTD   CONFIDENTIAL   3
  • 4. MARKET ENVIRONMENT(C)  2012  ROADHOUSE  INTERACTIVE  LTD   CONFIDENTIAL   4
  • 5. FAMILY GUY ONLINE™ Funded directly by 20th Century Fox as an extension of the immensely popular Family Guy TV Series, Family Guy Online is an innovative ‘mid- core’ free-to-play game available directly through any browser. The game went into open beta in Q2 2012. Roadhouse is responsible for full game development as well as ongoing game management while translating this iconic brand to the online space.(C)  2012  ROADHOUSE  INTERACTIVE  LTD   CONFIDENTIAL   5
  • 6. MECHWARRIOR TACTICS™ Due to launch in Q4 2012, Roadhouse is responsible for the full development including art direction, product branding and game design while providing a new, distinct vision for the iconic MechWarrior franchise.(C)  2012  ROADHOUSE  INTERACTIVE  LTD   CONFIDENTIAL   6
  • 7. WHAT IS FREETOPLAY? •  Emerged in Asia around 2003. •  Primarily free / revenue from advanced features, functionality, or related products and services. •  Earn or buy virtual currency. •  Alternative payment mechanisms. •  Attracts the widest possible audience. •  Overcomes piracy.(C)  2012  ROADHOUSE  INTERACTIVE  LTD   CONFIDENTIAL   7
  • 8. MARKET ENVIRONMENT(C)  2012  ROADHOUSE  INTERACTIVE  LTD   CONFIDENTIAL   8
  • 9. GAMES THAT HAVE TRANSITIONED TO F2P "For all we know there is a type of game out there that will continue to benefit from a subscription model, Ive just not heard of it yet” ArenaNets Chris Lye(C)  2012  ROADHOUSE  INTERACTIVE  LTD   CONFIDENTIAL   9
  • 10. LEAGUE OF LEGENDS(C)  2012  ROADHOUSE  INTERACTIVE  LTD   CONFIDENTIAL   10
  • 11. FARMVILLE(C)  2012  ROADHOUSE  INTERACTIVE  LTD   CONFIDENTIAL   11
  • 12. ARM SOURCE:(C)  2012  ROADHOUSE  INTERACTIVE  LTD   CONFIDENTIAL   12
  • 13. ENGAGEMENT LOOP NOW INCLUDES PURCHASE Visible Progress Positive Emotion Stats / Challenges / Awards / Messages Fun / Delight / Trust / Pride / Curious Player (re)Engagement Call to Action Task / Mission / Game / Quiz / Gift Customize / Share / Help / Compete / Buy New User Onboarding(C)  2012  ROADHOUSE  INTERACTIVE  LTD   CONFIDENTIAL   13
  • 14. WAYS TO MAKE MONEY (VIRTUAL ITEMS)(C)  2012  ROADHOUSE  INTERACTIVE  LTD   CONFIDENTIAL   14
  • 15. WAYS TO MAKE MONEY (VIRTUAL ITEMS)(C)  2012  ROADHOUSE  INTERACTIVE  LTD   CONFIDENTIAL   15
  • 16. WAYS TO MAKE MONEY (ALTERNATIVE MONETIZATION)(C)  2012  ROADHOUSE  INTERACTIVE  LTD   CONFIDENTIAL   16
  • 17. WAYS TO MAKE MONEY (ADS AND SPONSORS)(C)  2012  ROADHOUSE  INTERACTIVE  LTD   CONFIDENTIAL   17
  • 18. FREE TO PLAY INFLUENCING MANY AREAS OF SOCIETY(C)  2012  ROADHOUSE  INTERACTIVE  LTD   CONFIDENTIAL   18
  • 19. KEY TO SUCCESS IS COST OF USER ACQUISITION VS LTV SOURCE:(C)  2012  ROADHOUSE  INTERACTIVE  LTD   CONFIDENTIAL   19
  • 20. CONTACT ROADHOUSE INTERACTIVE JAMES HURSTHOUSE, CEO JAMES@ROADHOUSEINTERACTIVE.COM +1 604 354 3541 348 WEST 7TH AVENUE VANCOUVER, BC V5Y 1M4 www.roadhouseinteractive.com(C)  2012  ROADHOUSE  INTERACTIVE  LTD   CONFIDENTIAL   20