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crowdsourcing
        vs
wisdom of the crowd
(aka swarm intelligence, collective intelligence)
Crowdsourcing:

“Crowdsourcing is the act of taking a job
 traditionally performed by a designated
     agent (usually an employee) and
outsourcing it to an undefined, generally
 large group of people in the form of an
                 open call.”

         Jeff Howe, WIRED, June 2006
Wisdom of the Crowd:

  the process of taking into account the
     collective opinion of a group of
individuals rather than a single expert to
            answer a question.



      phrased by James Surowiecki (2004)
both:
are phenomena of
people working together
    through the web
turn consumers into
     producers
can work anonymously
 (need no recognized authorship, but it helps)
So what’s the
 difference?
crowdsourcing
     can enable
wisdom of the crowd
     (but doesn’t have to)
“Help me sell photos!”
Crowdsourcing
• is a process
• goal: distributing workload from one to
  many individuals
• derives meaning from implicit behavior
  (“I’m bookmarking this for myself, but
  others can use it”)
• fairly simple (& pretty dumb)
Crowdsourcing
         examples

• social bookmarking (del.icio.us)
• Amazon Mechanical Turk
• (viral) marketing
Crowdsourcing looks like
Problems?
• quality control
• needs critical mass
• motivation
• ownership & authorship
• ethics and economics (unpaid labor,
  anyone?)
Wisdom of the crowd

• is a goal (rather than process)
• aims at less, but better output
• aggregates individual knowledge
• diamond in the rough (find the smartest bits)
• four-eyes principle (find the errors)
Wisdom of the crowd

• smarter, tougher (needs community,
  moderation)
• needs explicit action (“Let’s solve this
  problem together”)
4 Key conditions
• Diversity of opinion (each person should
  have private information, at least opinion)
• Independence (individuals’ opinions mustn’t
  be determined by those around them)
• Decentralization (people are able to
  specialize and draw on local knowledge)
• Aggregation (mechanism to turn individual
  judgement into collective decisions)

 Source: James Surowiecki, The Wisdom of Crowds
Wisdom of the crowd
      examples

• Wikipedia
• Yahoo Answers
• Who Wants To Be A Millionaire audience poll
WotC looks like
Problems?

• quality control
• critical mass
• vandalism
• hidden agendas
• ownership & authorship
Questions?


(now would be a good time to ask them)
Thanks!


    More questions?

        Peter Bihr
peter@thewavingcat.com
twitter.com/thewavingcat

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101: Crowdsourcing vs Wisdom of the Crowd

  • 1. crowdsourcing vs wisdom of the crowd (aka swarm intelligence, collective intelligence)
  • 2. Crowdsourcing: “Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.” Jeff Howe, WIRED, June 2006
  • 3. Wisdom of the Crowd: the process of taking into account the collective opinion of a group of individuals rather than a single expert to answer a question. phrased by James Surowiecki (2004)
  • 5. are phenomena of people working together through the web
  • 7. can work anonymously (need no recognized authorship, but it helps)
  • 8. So what’s the difference?
  • 9. crowdsourcing can enable wisdom of the crowd (but doesn’t have to)
  • 10. “Help me sell photos!”
  • 11. Crowdsourcing • is a process • goal: distributing workload from one to many individuals • derives meaning from implicit behavior (“I’m bookmarking this for myself, but others can use it”) • fairly simple (& pretty dumb)
  • 12. Crowdsourcing examples • social bookmarking (del.icio.us) • Amazon Mechanical Turk • (viral) marketing
  • 14. Problems? • quality control • needs critical mass • motivation • ownership & authorship • ethics and economics (unpaid labor, anyone?)
  • 15. Wisdom of the crowd • is a goal (rather than process) • aims at less, but better output • aggregates individual knowledge • diamond in the rough (find the smartest bits) • four-eyes principle (find the errors)
  • 16. Wisdom of the crowd • smarter, tougher (needs community, moderation) • needs explicit action (“Let’s solve this problem together”)
  • 17. 4 Key conditions • Diversity of opinion (each person should have private information, at least opinion) • Independence (individuals’ opinions mustn’t be determined by those around them) • Decentralization (people are able to specialize and draw on local knowledge) • Aggregation (mechanism to turn individual judgement into collective decisions) Source: James Surowiecki, The Wisdom of Crowds
  • 18. Wisdom of the crowd examples • Wikipedia • Yahoo Answers • Who Wants To Be A Millionaire audience poll
  • 20. Problems? • quality control • critical mass • vandalism • hidden agendas • ownership & authorship
  • 21. Questions? (now would be a good time to ask them)
  • 22. Thanks! More questions? Peter Bihr peter@thewavingcat.com twitter.com/thewavingcat

Editor's Notes