While newspapers were already being replaced by electronic delivery of news and information,Craigslist helped nail the coffin shut by innovating classified ads.Do they have an impressive UI?Does their logo leave an impression?Do any of you actually KNOW what the logo looks like?Here it is...
Scott Lipskyscott@lipsky.net UX Innovation IS Business Innovation
entrepreneur13th century french verbentreprendre, meaning“to do something” or“to undertake”
UX BrillianceNot just the UI anyone can create a cool ui
UX Brilliance The TOTAL EXPERIENCEfrom first touch through the entire lifespan of the relationship
First Touch Opening the box? Clicking a link from another website? Clicking on an ad? Receiving an email from the company?Typing a URL & landing on a home page?Clicking a link in an email from a friend? First time on the phone?
Unalterable Golden Rule You have 1 chance to make the best first impression If you screw up, 10 more people will hear about it If you ace it, 1 more person will hear about it
UX Core Principles Simple Smart Sensible Small Self-explanatory
UX RequirementsSave me TIME (because my time is valuable)Make me MORE PRODUCTIVEHelp me be MORE CREATIVEMake me LOOK GOODSave me MONEY (or help me make more of it)Be so much BETTER than how I do it now that I will have no choice but to switchMake me SMILE - delight meMake me say WOW, THIS IS COOLMake me want to TELL MY FRIENDS about itHelp me be MORE CONNECTED with my family, my friends, my coworkers, the world
UX KillersDon’t make it hard for me to learn something new Make it obvious Don’t make me search for something Pricing? Contact phone number? Don’t be missing important abilities Meet my fundamental expectations Don’t try to convince me I need something I don’t Solve a real problem I already have DON’T PISS ME OFF!
What’s most important? The TOTAL EXPERIENCE from first touch through the entire lifespan of the relationship
Common UX DisastersNo human interaction allowedI can’t find the most commonly requested informationThe information I AM provided is wrong or insufficientI can’t remove or undo what I just posted or didI am simply blocked from interactingI am not provided amazing customer service