Scott lipsky-sic-2011

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Scott Lipsky's presentation at Seattle Interactive Conference 2011.

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  • While newspapers were already being replaced by electronic delivery of news and information,Craigslist helped nail the coffin shut by innovating classified ads.Do they have an impressive UI?Does their logo leave an impression?Do any of you actually KNOW what the logo looks like?Here it is...
  • Scott lipsky-sic-2011

    1. 1. Scott Lipskyscott@lipsky.net UX Innovation IS Business Innovation
    2. 2. entrepreneur13th century french verbentreprendre, meaning“to do something” or“to undertake”
    3. 3. RISK
    4. 4. RISK Guts Why? VisionCrazy! Obsession Driven
    5. 5. SUCCESS FAME MONEY
    6. 6. INVENTION INNOVATION IDEAS
    7. 7. INVENTION INNOVATION IDEAS
    8. 8. INVENTION Creative SPARK Obsession with THE NEXT THINGWanting to make the world BETTER
    9. 9. IDEAS
    10. 10. IDEASGenius is 1% inspiration... and 99% perspiration - t edison
    11. 11. IDEAS SOLVE KNOWN PROBLEM FILL KNOWN GAPIMPROVE WHAT EXISTS
    12. 12. IDEASINNOVATE OR IMPROVEBUSINESS STRATEGIES INNOVATE OR IMPROVE EXISTING PRODUCTS OR IDEAS
    13. 13. IDEAS Good ideas, even brilliant ideas, are a dime a dozen... 99% of the business success factor lies in EXECUTION
    14. 14. INVENTION INNOVATION IDEAS
    15. 15. INNOVATIONM-W: The introduction of something new. A newidea, method or device.
    16. 16. INNOVATIONSuccessful innovation is not possible without creation of a Brilliant User Experience
    17. 17. UX What is UX Brilliance?
    18. 18. UX BrillianceNot just the UI anyone can create a cool ui
    19. 19. UX Brilliance The TOTAL EXPERIENCEfrom first touch through the entire lifespan of the relationship
    20. 20. First Touch Opening the box? Clicking a link from another website? Clicking on an ad? Receiving an email from the company?Typing a URL & landing on a home page?Clicking a link in an email from a friend? First time on the phone?
    21. 21. Unalterable Golden Rule You have 1 chance to make the best first impression If you screw up, 10 more people will hear about it If you ace it, 1 more person will hear about it
    22. 22. UX Core Principles Simple Smart Sensible Small Self-explanatory
    23. 23. UX RequirementsSave me TIME (because my time is valuable)Make me MORE PRODUCTIVEHelp me be MORE CREATIVEMake me LOOK GOODSave me MONEY (or help me make more of it)Be so much BETTER than how I do it now that I will have no choice but to switchMake me SMILE - delight meMake me say WOW, THIS IS COOLMake me want to TELL MY FRIENDS about itHelp me be MORE CONNECTED with my family, my friends, my coworkers, the world
    24. 24. UX KillersDon’t make it hard for me to learn something new Make it obvious Don’t make me search for something Pricing? Contact phone number? Don’t be missing important abilities Meet my fundamental expectations Don’t try to convince me I need something I don’t Solve a real problem I already have DON’T PISS ME OFF!
    25. 25. A repeated customer service experience
    26. 26. MisconceptionsIt’s gotta be Web 2.0 / Web 3.0 / AJAX / FotD Craigslist UX success due to its simplicity Business success due to its business innovation
    27. 27. MisconceptionsIt’s gotta be first to market Google UX success due to its simplicity Business success due to its business innovation
    28. 28. MisconceptionsIt’s gotta be first to market Google UX success due to its simplicity Business success due to its business innovation
    29. 29. MisconceptionsIt’s gotta be great looking Amazon.com UX success due to its simplicity Business success due to its business innovation
    30. 30. MisconceptionsIf customers love it, don’t change anything MySpace, Novell, many others Business failure due to ceasing innovation
    31. 31. What’s most important? Technology UI Logo# Downloads Branding Press Coverage
    32. 32. What’s most important? The TOTAL EXPERIENCE from first touch through the entire lifespan of the relationship
    33. 33. Common UX DisastersNo human interaction allowedI can’t find the most commonly requested informationThe information I AM provided is wrong or insufficientI can’t remove or undo what I just posted or didI am simply blocked from interactingI am not provided amazing customer service
    34. 34. UX Brilliance
    35. 35. UX Brilliance The TOTAL EXPERIENCEfrom first touch through the entire lifespan of the relationship
    36. 36. UX Brilliance
    37. 37. Unalterable Golden Rule You have 1 chance to make the best first impression If you screw up, 10 more people will hear about it If you ace it, 1 more person will hear about it
    38. 38. UX Brilliance IS Business Brilliance
    39. 39. UX Innovation IS Business Innovation
    40. 40. Scott Lipskyscott@lipsky.net UX Innovation IS Business Innovation

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