he audience be bored
If your speech is dull, then within a fe
minutes people will start checking th
mail or their tablet PCs, look out the
window, chat, drowse…
If you want them to listen to you and
remember what you have said and
showed, then it is vital for you to mak
your presentation catchy.
Take into account
people’s real needs
Your audience may want one thing, bu
be in need of something absolutely
different (for example, people wishe
for faster horses, while what they
needed were cars).
Likewise, you have to offer your
potential customers something that
they really need.
re is the most
t aspect of a
structure is the most
aspect of a presentation
Your narration must not be
monotonous and evenly ‘’loaded’’; it
has to include conflicts and problems.
For example, while making a
presentation, you may follow the
‘’Cinderella’’ plot: grave beginning,
improvement, peak scene, another
difficulty, solution and happy ending
rd the style
eech as one
Regard the style
of speech as one
It is important to understand that a
presentation is not an official docum
or a scientific publication in an
professional magazine. Your address
the audience should be an emotiona
emely complicated arguments with lo
of voluminous calculations, valuations
columns will scare away the majority
people by their mere sight.
The information provided in a presen
should be as simple as possible.
Complex data and long texts may be
provided in handout materials.
otivate your audience
It is not sufficient just to tell people
something and convince them that yo
conclusions are right.
eally, as a result of your presentation,
they will start buying your product an
ur company’s services; they will feel
that they have to do something in
connection with the discussed proble
Strike a bal
e a bal ance between
You cannot ‘’warm up’’ your audience
and motivate them to act if you do no
provide them with any data - what,
how, where and how much. At the
same time, you cannot provide them
with information only.
To find a balance between them is on
the principal and most difficult tasks.
do not concentr ate
on «decor ations»
It is not the font beauty or
background color that matters.
The important thing is whether the
text, tablets and diagrams help to
hieve the goal of your presentation.
In most cases, a simple slide design is
the best solution.
with fl air
The final is the most difficult and the
rtant part of the presentation. The
conclusion has to provide a resume of
ideas, call for action and, the same
e, influence the audience at the level
emotions and values.
ample, what Steve Jobs «sold» to his
dience with the help of a presentatio
was not so much the iPod itself as th
feeling of being forward-minded and
that this gadget brings.
do not fear
ely jokes ad self-irony will help you to
create a positive mood for presentatio
perception among the audience.
The best example is Al Gore’s
«Inconvenient Truth», for which he go
obel Prize and that became a subject
r an Oscar-winning documentary film
Gore spent 6 out of 16 minutes on a
p performance to create a positive