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Case study from
Eduson.TV course

The art of presentation:
an unforgettable motivating story

Alexei Kapterev | lecturer a...
never let
ience be bored
the aud
never let
he audience be bored
t
w
If your speech is dull, then within a fe
eir
minutes people will start checking th
mail...
into account
take
s real needs
people’
Take into account
people’s real needs
t
Your audience may want one thing, bu
be in need of something absolutely
d
differen...
re is the most
structu
t aspect of a
importan
presentation
structure is the most
aspect of a presentation
Your narration must not be
monotonous and evenly ‘’loaded’’; it
has to incl...
rd the style
Rega
eech as one
of sp
mmunication
of co
tools
Regard the style
of speech as one
of communication
tools
It is important to understand that a
ent
presentation is not an o...
Avoid
data pileup
avoid
data pileup
ts
emely complicated arguments with lo
Extr
and
of voluminous calculations, valuations
of
columns will s...
ur audience
Motivate yo
to act
otivate your audience
M
to act
It is not sufficient just to tell people
ur
something and convince them that yo
conclusions...
ance between
Strike a bal
d motivation
information an
e a bal ance between
strik
information and
motivation
You cannot ‘’warm up’’ your audience
t
and motivate them to act if y...
concentr ate
do not
cor ations»
on «de
do not concentr ate
on «decor ations»
It is not the font beauty or
background color that matters.
The important thing is w...
resentation
finish your p
with fl air
your presentation
finish
with fl air
most
The final is the most difficult and the
rtant part of the presentation. The
impo...
do not fear
using humor
do not fear
using humor
ely jokes ad self-irony will help you to
Tim
n
create a positive mood for presentatio
perception a...
take a course
today!
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Eduson.tv - Искусство презентации

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Советы Алексея Каптерева по презентациям. Как выступать перед публикой? Автор знаменитой "Death by PowerPoint" делится опытом.

Published in: Career, Technology, Business

Eduson.tv - Искусство презентации

  1. 1. Case study from Eduson.TV course The art of presentation: an unforgettable motivating story Alexei Kapterev | lecturer at MSU Business School
  2. 2. never let ience be bored the aud
  3. 3. never let he audience be bored t w If your speech is dull, then within a fe eir minutes people will start checking th mail or their tablet PCs, look out the window, chat, drowse… If you want them to listen to you and remember what you have said and e showed, then it is vital for you to mak your presentation catchy.
  4. 4. into account take s real needs people’
  5. 5. Take into account people’s real needs t Your audience may want one thing, bu be in need of something absolutely d different (for example, people wishe for faster horses, while what they needed were cars). Likewise, you have to offer your potential customers something that they really need.
  6. 6. re is the most structu t aspect of a importan presentation
  7. 7. structure is the most aspect of a presentation Your narration must not be monotonous and evenly ‘’loaded’’; it has to include conflicts and problems. For example, while making a presentation, you may follow the ‘’Cinderella’’ plot: grave beginning, improvement, peak scene, another . difficulty, solution and happy ending
  8. 8. rd the style Rega eech as one of sp mmunication of co tools
  9. 9. Regard the style of speech as one of communication tools It is important to understand that a ent presentation is not an official docum or a scientific publication in an to professional magazine. Your address l the audience should be an emotiona story.
  10. 10. Avoid data pileup
  11. 11. avoid data pileup ts emely complicated arguments with lo Extr and of voluminous calculations, valuations of columns will scare away the majority people by their mere sight. tation The information provided in a presen should be as simple as possible. Complex data and long texts may be provided in handout materials.
  12. 12. ur audience Motivate yo to act
  13. 13. otivate your audience M to act It is not sufficient just to tell people ur something and convince them that yo conclusions are right. eally, as a result of your presentation, Id d they will start buying your product an ur company’s services; they will feel use yo that they have to do something in ms. connection with the discussed proble
  14. 14. ance between Strike a bal d motivation information an
  15. 15. e a bal ance between strik information and motivation You cannot ‘’warm up’’ your audience t and motivate them to act if you do no provide them with any data - what, how, where and how much. At the same time, you cannot provide them with information only. e To find a balance between them is on the principal and most difficult tasks. of
  16. 16. concentr ate do not cor ations» on «de
  17. 17. do not concentr ate on «decor ations» It is not the font beauty or background color that matters. The important thing is whether the text, tablets and diagrams help to hieve the goal of your presentation. ac In most cases, a simple slide design is the best solution.
  18. 18. resentation finish your p with fl air
  19. 19. your presentation finish with fl air most The final is the most difficult and the rtant part of the presentation. The impo conclusion has to provide a resume of ideas, call for action and, the same spoken of e, influence the audience at the level tim emotions and values. ample, what Steve Jobs «sold» to his For ex n dience with the help of a presentatio au e was not so much the iPod itself as th cool feeling of being forward-minded and that this gadget brings.
  20. 20. do not fear using humor
  21. 21. do not fear using humor ely jokes ad self-irony will help you to Tim n create a positive mood for presentatio perception among the audience. The best example is Al Gore’s t «Inconvenient Truth», for which he go obel Prize and that became a subject the N . r an Oscar-winning documentary film fo Gore spent 6 out of 16 minutes on a p performance to create a positive standu impression.
  22. 22. take a course today!

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