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Marketing your Startup - Monica Harrington
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Marketing your Startup - Monica Harrington

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Transcript

  • 1. Five Things Technologists Need to Know About Marketing September 25, 2010 Monica Harrington
  • 2. 1. Advertising is not marketing. (For years, we never advertised Picnik.)
  • 3. 2. Product passion and vision should be married to marketing. When Mike told me Valve was going to do a B game, I said NOOO.
  • 4. 3. Marketing starts with scoping the business opportunity. Your original idea may change, but you’ve still got to IMAGINE “someone” who will pay for it.
  • 5. 4. Get help in hiring a marketer from a marketer you trust. This town is full of people who’ve worked at great companies…..
  • 6. 5. You can’t be too obsessive about making users happy. Besides they’ll often have better ideas than you will.
  • 7. What’s your story?