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Building the Product - Garry Tan


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How to successfully build a product for your Startup by Posterous Co-Founder Garry Tan. Presentation at StartupDay 2010.

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Building the Product - Garry Tan

  1. 1. The Product-Driven STATE OF MIND Garry Tan // cofounder, SEATTLE STARTUP DAY 2010
  2. 3. 1 // HATE
  3. 5. Focus on solving problems Most things are solved pretty poorly.
  4. 6. Avid Technologies by Bill Warner (1987)
  5. 7. Being useless in new ways does not make yours fundamentally different from the previous useless products. // Paul Buchheit, creator of Gmail and Friendfeed
  6. 8. 2 // SHIP
  7. 9. Ship a quantum of product
  8. 10. Posterous at launch in 2008
  9. 11. in 1994
  10. 12. Facebook in 2004
  11. 13. Why a quantum of product? <ul><li>Don’t boil the ocean. </li></ul><ul><li>Don’t be an island. You don’t know what will work and what doesn’t until it’s out there. </li></ul><ul><li>You can’t optimize using analytics if you haven’t shipped. </li></ul><ul><li>You can’t start the viral clock. </li></ul><ul><li>Real artists ship. </li></ul>
  12. 14. Shipping <ul><li>It solves the problem. It is what we are here for. </li></ul><ul><li>Everything else is just window dressing. </li></ul>
  13. 15. 3 // LOVE
  14. 16. We’re not building cars, we’re throwing awesome parties
  15. 18. Fanatical Customer Support <ul><li>Answer every email. </li></ul><ul><li>Feel the pain your users are experiencing. </li></ul><ul><li>If one person emails you, there are 10 or 100 other people who have failed there. </li></ul><ul><ul><li>BE THANKFUL. They are doing you a favor. </li></ul></ul><ul><li>Fix it ASAP. </li></ul>
  16. 20. Study of Usenet New Posters Of newcomers who post and get no reply -- 16% came back . Those who do get a reply (even one!) -- 26% came back.
  17. 21. What a 10% difference in growth rate will do in 24 months....
  18. 22. <ul><li>HATE the problem </li></ul><ul><li>SHIP the product </li></ul><ul><li>LOVE your users </li></ul>The Product-Driven STATE OF MIND
  19. 24. Thank you! <ul><li>Feel free to contact me at </li></ul><ul><li>[email_address] </li></ul>