Foursquare Survey Results: SMX Advanced-Advertiser Sentiment Study

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This is the full slide deck from our presentation at SMX West on the First Ever Advertiser Sentiment Study on Foursquare. …

This is the full slide deck from our presentation at SMX West on the First Ever Advertiser Sentiment Study on Foursquare.

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Transcript

  • 1. First Ever Foursquare “Advertiser” Survey (as far as we know) Tuesday, June 8 th , 2010 Will Scott / @w2scott + Mat Siltala / @Matt_Siltala @w2scott @Matt_Siltala
  • 2. Foursquare “Advertisers” @w2scott @Matt_Siltala
  • 3. Key points
    • Majority of “Advertisers” have been on Foursquare for less than 6 months
    • More “Advertisers” believe Foursquare helps grow their business than not
    • Most are tracking check-ins
    • Most have claimed Google Places page
    • Nearly all on Facebook and have web pages (> 90%)
    • Majority have budgets less than $5,000.00
    • Only 10% say they would pay for it
    @w2scott @Matt_Siltala
  • 4. @w2scott @Matt_Siltala
  • 5. @w2scott @Matt_Siltala
  • 6. @w2scott @Matt_Siltala
  • 7. @w2scott @Matt_Siltala
  • 8. @w2scott @Matt_Siltala
  • 9. @w2scott @Matt_Siltala
  • 10. @w2scott @Matt_Siltala
  • 11. @w2scott @Matt_Siltala
  • 12. @w2scott @Matt_Siltala
  • 13. @w2scott @Matt_Siltala
  • 14. @w2scott @Matt_Siltala
  • 15. @w2scott @Matt_Siltala
  • 16. @w2scott @Matt_Siltala
  • 17. @w2scott @Matt_Siltala
  • 18. Historical Data from Greg Sterling @w2scott @Matt_Siltala
  • 19. @w2scott @Matt_Siltala
  • 20. Historical Data from Greg Sterling @w2scott @Matt_Siltala
  • 21. @w2scott @Matt_Siltala
  • 22. @w2scott @Matt_Siltala
  • 23. @w2scott @Matt_Siltala
  • 24. @w2scott @Matt_Siltala
  • 25. Pay Attention To; Yelp Regulars @w2scott @Matt_Siltala
    • Link Citations
    • Images Search
    • Tweeting
    • Facebooking
    • Blogging
    • Email Directly
  • 26. Case In Point (I am not the only one) @w2scott @Matt_Siltala
  • 27. Get them talking about you: @w2scott @Matt_Siltala
  • 28. Thank You!
    • Will Scott
    • searchinfluence.com/blog
    • [email_address]
    • @w2scott
    • http://rt4me.com
    • Mat Siltala
    • dreamsystemsmedia.com
    • [email_address]
    • @Matt_Siltala
    @w2scott