Foursquare Survey Results: SMX Advanced-Advertiser Sentiment Study

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This is the full slide deck from our presentation at SMX West on the First Ever Advertiser Sentiment Study on Foursquare.

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Foursquare Survey Results: SMX Advanced-Advertiser Sentiment Study

  1. 1. First Ever Foursquare “Advertiser” Survey (as far as we know) Tuesday, June 8 th , 2010 Will Scott / @w2scott + Mat Siltala / @Matt_Siltala @w2scott @Matt_Siltala
  2. 2. Foursquare “Advertisers” @w2scott @Matt_Siltala
  3. 3. Key points <ul><li>Majority of “Advertisers” have been on Foursquare for less than 6 months </li></ul><ul><li>More “Advertisers” believe Foursquare helps grow their business than not </li></ul><ul><li>Most are tracking check-ins </li></ul><ul><li>Most have claimed Google Places page </li></ul><ul><li>Nearly all on Facebook and have web pages (> 90%) </li></ul><ul><li>Majority have budgets less than $5,000.00 </li></ul><ul><li>Only 10% say they would pay for it </li></ul>@w2scott @Matt_Siltala
  4. 4. @w2scott @Matt_Siltala
  5. 5. @w2scott @Matt_Siltala
  6. 6. @w2scott @Matt_Siltala
  7. 7. @w2scott @Matt_Siltala
  8. 8. @w2scott @Matt_Siltala
  9. 9. @w2scott @Matt_Siltala
  10. 10. @w2scott @Matt_Siltala
  11. 11. @w2scott @Matt_Siltala
  12. 12. @w2scott @Matt_Siltala
  13. 13. @w2scott @Matt_Siltala
  14. 14. @w2scott @Matt_Siltala
  15. 15. @w2scott @Matt_Siltala
  16. 16. @w2scott @Matt_Siltala
  17. 17. @w2scott @Matt_Siltala
  18. 18. Historical Data from Greg Sterling @w2scott @Matt_Siltala
  19. 19. @w2scott @Matt_Siltala
  20. 20. Historical Data from Greg Sterling @w2scott @Matt_Siltala
  21. 21. @w2scott @Matt_Siltala
  22. 22. @w2scott @Matt_Siltala
  23. 23. @w2scott @Matt_Siltala
  24. 24. @w2scott @Matt_Siltala
  25. 25. Pay Attention To; Yelp Regulars @w2scott @Matt_Siltala <ul><li>Link Citations </li></ul><ul><li>Images Search </li></ul><ul><li>Tweeting </li></ul><ul><li>Facebooking </li></ul><ul><li>Blogging </li></ul><ul><li>Email Directly </li></ul>
  26. 26. Case In Point (I am not the only one) @w2scott @Matt_Siltala
  27. 27. Get them talking about you: @w2scott @Matt_Siltala
  28. 28. Thank You! <ul><li>Will Scott </li></ul><ul><li>searchinfluence.com/blog </li></ul><ul><li>[email_address] </li></ul><ul><li>@w2scott </li></ul><ul><li>http://rt4me.com </li></ul><ul><li>Mat Siltala </li></ul><ul><li>dreamsystemsmedia.com </li></ul><ul><li>[email_address] </li></ul><ul><li>@Matt_Siltala </li></ul>@w2scott

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