Socially conscious corporations that use social media to connect with customers and promote their purpose beyond profit see better business results. The document discusses how social technology allows interaction and sharing, and how businesses can use it to improve partnerships, engagement, and participation. It also notes that social media has empowered consumers, who now expect transparency from companies about their social and environmental commitments. Conscious companies that create people-centric cultures and have a purpose beyond just maximizing profits tend to have more loyal employees and customers who are brand ambassadors.