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How to get top in Google

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How to get top in Google Search Results. …

How to get top in Google Search Results.
A workshop guide.


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Transcript

  • 1. How to get Number 1 in
  • 2. The 1 Hour Version
    • The MD’s Guide to getting top in Google
    • How to know enough to get someone to do it
    • Some things to look for when talking web design
  • 3. To Start... The 1 Minute Version
    • 1. Choose the Right Phrases
    • 2. Start thinking like Google
    • 3. Get a few simple things right on the page
    • 4. Build links to your page
    • 5. Write more content
    • 6. Write more content
    • 7. Bank the money
  • 4. What Phrases?
    • What do you want to target?
    • Be sure
    • Do your research
    • Think about your targets
    • Put yourself in their minds
    • What would you type?
  • 5. What Phrases?
    • What would you type if you?
      • Wanted a matchstick puzzle for the kids?
      • Wanted a hotel room in Swindon?
      • Wanted a consultancy to help you sell more cars?
      • Wanted to sack 500 people and outsource in the automotive business?
      • Wanted a velux window?
      • Wanted to know more about extended your listed building?
      • Wanted some MD advice or training?
      • Wanted affordable housing or key worker housing in Maidenhead?
      • Wanted to investigate shared ownership in Maidenhead?
  • 6. What Targets?
    • Before you start - think hard
    • Choose carefully and widely
    • Think like your customer
    • What you want to say about you is not important
    • Use Google to help
  • 7. Google Keyword Tool
  • 8. It even advises you on others...
  • 9. Or Rooflights.....
  • 10. Other Phrases
  • 11. Phrases Now Chosen
    • Got your keyword phrases
    • Know what you want people to do?
    • Now lets get some traffic......
    • Lets get to Number 1
  • 12. Now Think Like Google
  • 13. Think Like Google
    • What do you want?
      • Give people what they want
    • How do you decide?
  • 14. Google is Blind
    • Google Reads Text
    • Google Reads Titles
    • Google Reads Headings
    • Google Can Not Read Images
    • Google Can Not Read Flash
    • Google Can Not Read Your Mind
  • 15. What can Google Read? The Title Text Links The Page Name Images Images Things you don’t print
  • 16. So what is this about?
  • 17. Rooflights – Number 1
  • 18. Or This?
  • 19. So what have we learnt?
    • 1. Choose the Right Phrases
        • Done
    • 2. Start thinking like Google
        • What will Google think of what I have done?
    • 3. Get a few simple things right on the page
        • Titles
        • Content Header
        • Copy – Make sure the target phrases are in the copy
        • Internal Links
        • Alt Tags on images
  • 20. To Start... The 1 Minute Version
    • 1. Choose the Right Phrases
    • 2. Start thinking like Google
    • 3. Get a few simple things right on the page
    • 4. Build links to your page
    • 5. Write more content
    • 6. Write more content
    • 7. Bank the money
  • 21. Links
    • Google can also read links to other websites
      • What sites link to you?
      • What is the content of those pages?
      • What text do they link to you with?
        • Called ‘Anchor Text’
    • Links to you are called Backlinks
  • 22. Jim – Already there!
  • 23. Backlinks - Wikipedia
  • 24. Learning Tree - Spyglass
  • 25. PH impetus - Spyglass
  • 26. Ph impetus – the Competition
  • 27. How do you build links?
    • Write content and people do it for you!
    • Suppliers
    • Awards
    • Local Web Sites
    • Friends
    • Relevant Websites – Offer a Service to readers
    • Not link Swapping / Reciprocal Links
  • 28. What have we learnt?
    • 1. Choose the Right Phrases
    • 2. Start thinking like Google
    • 3. Get a few simple things right on the page
    • 4. Build links to your page
      • Get the Anchor text right
    • 5. Write more content
    • 6. Write more content
    • 7. Bank the money
  • 29. What Next?
    • Write more content
      • Lots of it
    • What questions does your target market have?
    • Build content on those subjects
    • Show off your expertise
  • 30. What Next?
    • Even More Content
    • Remember Jims Backlinks?
    • They link to the content
    • Its called Linkbait
  • 31. What do we now Know?
    • 1. Choose the Right Phrases
    • 2. Start thinking like Google
    • 3. Get a few simple things right on the page
    • 4. Build links to your page
    • 5. Write more content
    • 6. Write more content
    • 7. Bank the money
  • 32. So do you know enough to be Number One?
  • 33. Affordable Housing?
  • 34. Managing Director Training?
  • 35. What is this about?
  • 36. And this one?
  • 37. Go and Get Number 1 in
  • 38. Handling Multiple Targets
    • Multiple Targets can be Difficult
    • Be Focussed – one page = one target
      • Or group of like minded targets
      • Remember Google is clever
    • Create Pyramids of Focused Content
    • The Top of the Pyramid if the focus page
    • Inside the Pyramid, look only to the top
  • 39. Internal Link Structure
    • Google reads link text
    • Does your site use ‘click here’ or ‘read more’?
    • Make your Internal Links work for you
  • 40. Get Internal Links Right
  • 41. Air Hockey Tables
  • 42. Trampoline Accessories
  • 43. Trampoline Covers
  • 44. Garden Games
  • 45. Trampoline Ladder
  • 46. Tramp Safety Nets
  • 47. Trampoline Pads
  • 48. Trampoline Parts
  • 49. Intex Pools
  • 50. Sea Scooters
  • 51. Trampolines
  • 52. New Trampoline Site
  • 53. Table Tennis Tables
  • 54. New Table Tennis Site