How to get Number 1 in

The 1 Hour Version The MD’s Guide to getting top in Google How to know enough to get someone to do it Some things to look for when talking web design

The MD’s Guide to getting top in Google

How to know enough to get someone to do it

Some things to look for when talking web design

To Start... The 1 Minute Version 1. Choose the Right Phrases 2. Start thinking like Google 3. Get a few simple things right on the page 4. Build links to your page 5. Write more content 6. Write more content 7. Bank the money

1. Choose the Right Phrases

2. Start thinking like Google

3. Get a few simple things right on the page

4. Build links to your page

5. Write more content

6. Write more content

7. Bank the money

What Phrases? What do you want to target? Be sure Do your research Think about your targets Put yourself in their minds What would you type?

What do you want to target?

Be sure

Do your research

Think about your targets

Put yourself in their minds

What would you type?

What Phrases? What would you type if you? Wanted a matchstick puzzle for the kids? Wanted a hotel room in Swindon? Wanted a consultancy to help you sell more cars? Wanted to sack 500 people and outsource in the automotive business? Wanted a velux window? Wanted to know more about extended your listed building? Wanted some MD advice or training? Wanted affordable housing or key worker housing in Maidenhead? Wanted to investigate shared ownership in Maidenhead?

What would you type if you?

Wanted a matchstick puzzle for the kids?

Wanted a hotel room in Swindon?

Wanted a consultancy to help you sell more cars?

Wanted to sack 500 people and outsource in the automotive business?

Wanted a velux window?

Wanted to know more about extended your listed building?

Wanted some MD advice or training?

Wanted affordable housing or key worker housing in Maidenhead?

Wanted to investigate shared ownership in Maidenhead?

What Targets? Before you start - think hard Choose carefully and widely Think like your customer What you want to say about you is not important Use Google to help

Before you start - think hard

Choose carefully and widely

Think like your customer

What you want to say about you is not important

Use Google to help

Google Keyword Tool

It even advises you on others...

Or Rooflights.....

Other Phrases

Phrases Now Chosen Got your keyword phrases Know what you want people to do? Now lets get some traffic...... Lets get to Number 1

Got your keyword phrases

Know what you want people to do?

Now lets get some traffic......

Lets get to Number 1

Now Think Like Google

Think Like Google What do you want? Give people what they want How do you decide?

What do you want?

Give people what they want

How do you decide?

Google is Blind Google Reads Text Google Reads Titles Google Reads Headings Google Can Not Read Images Google Can Not Read Flash Google Can Not Read Your Mind

Google Reads Text

Google Reads Titles

Google Reads Headings

Google Can Not Read Images

Google Can Not Read Flash

Google Can Not Read Your Mind

What can Google Read? The Title Text Links The Page Name Images Images Things you don’t print

So what is this about?

Rooflights – Number 1

Or This?

So what have we learnt? 1. Choose the Right Phrases Done 2. Start thinking like Google What will Google think of what I have done? 3. Get a few simple things right on the page Titles Content Header Copy – Make sure the target phrases are in the copy Internal Links Alt Tags on images

1. Choose the Right Phrases

Done

2. Start thinking like Google

What will Google think of what I have done?

3. Get a few simple things right on the page

Titles

Content Header

Copy – Make sure the target phrases are in the copy

Internal Links

Alt Tags on images

To Start... The 1 Minute Version 1. Choose the Right Phrases 2. Start thinking like Google 3. Get a few simple things right on the page 4. Build links to your page 5. Write more content 6. Write more content 7. Bank the money

1. Choose the Right Phrases

2. Start thinking like Google

3. Get a few simple things right on the page

4. Build links to your page

5. Write more content

6. Write more content

7. Bank the money

Links Google can also read links to other websites What sites link to you? What is the content of those pages? What text do they link to you with? Called ‘Anchor Text’ Links to you are called Backlinks

Google can also read links to other websites

What sites link to you?

What is the content of those pages?

What text do they link to you with?

Called ‘Anchor Text’

Links to you are called Backlinks

Jim – Already there!

Backlinks - Wikipedia

Learning Tree - Spyglass

PH impetus - Spyglass

Ph impetus – the Competition

How do you build links? Write content and people do it for you! Suppliers Awards Local Web Sites Friends Relevant Websites – Offer a Service to readers Not link Swapping / Reciprocal Links

Write content and people do it for you!

Suppliers

Awards

Local Web Sites

Friends

Relevant Websites – Offer a Service to readers

Not link Swapping / Reciprocal Links

What have we learnt? 1. Choose the Right Phrases 2. Start thinking like Google 3. Get a few simple things right on the page 4. Build links to your page Get the Anchor text right 5. Write more content 6. Write more content 7. Bank the money

1. Choose the Right Phrases

2. Start thinking like Google

3. Get a few simple things right on the page

4. Build links to your page

Get the Anchor text right

5. Write more content

6. Write more content

7. Bank the money

What Next? Write more content Lots of it What questions does your target market have? Build content on those subjects Show off your expertise

Write more content

Lots of it

What questions does your target market have?

Build content on those subjects

Show off your expertise

What Next? Even More Content Remember Jims Backlinks? They link to the content Its called Linkbait

Even More Content

Remember Jims Backlinks?

They link to the content

Its called Linkbait

What do we now Know? 1. Choose the Right Phrases 2. Start thinking like Google 3. Get a few simple things right on the page 4. Build links to your page 5. Write more content 6. Write more content 7. Bank the money

1. Choose the Right Phrases

2. Start thinking like Google

3. Get a few simple things right on the page

4. Build links to your page

5. Write more content

6. Write more content

7. Bank the money

So do you know enough to be Number One?

Affordable Housing?

Managing Director Training?

What is this about?

And this one?

Go and Get Number 1 in

Handling Multiple Targets Multiple Targets can be Difficult Be Focussed – one page = one target Or group of like minded targets Remember Google is clever Create Pyramids of Focused Content The Top of the Pyramid if the focus page Inside the Pyramid, look only to the top

Multiple Targets can be Difficult

Be Focussed – one page = one target

Or group of like minded targets

Remember Google is clever

Create Pyramids of Focused Content

The Top of the Pyramid if the focus page

Inside the Pyramid, look only to the top

Internal Link Structure Google reads link text Does your site use ‘click here’ or ‘read more’? Make your Internal Links work for you

Google reads link text

Does your site use ‘click here’ or ‘read more’?

Make your Internal Links work for you

Get Internal Links Right

Air Hockey Tables

Trampoline Accessories

Trampoline Covers

Garden Games

Trampoline Ladder

Tramp Safety Nets

Trampoline Pads

Trampoline Parts

Intex Pools

Sea Scooters

Trampolines

New Trampoline Site

Table Tennis Tables

New Table Tennis Site