How to get top in Google

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How to get top in Google Search Results.
A workshop guide.

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How to get top in Google

  1. 1. How to get Number 1 in
  2. 2. The 1 Hour Version <ul><li>The MD’s Guide to getting top in Google </li></ul><ul><li>How to know enough to get someone to do it </li></ul><ul><li>Some things to look for when talking web design </li></ul>
  3. 3. To Start... The 1 Minute Version <ul><li>1. Choose the Right Phrases </li></ul><ul><li>2. Start thinking like Google </li></ul><ul><li>3. Get a few simple things right on the page </li></ul><ul><li>4. Build links to your page </li></ul><ul><li>5. Write more content </li></ul><ul><li>6. Write more content </li></ul><ul><li>7. Bank the money </li></ul>
  4. 4. What Phrases? <ul><li>What do you want to target? </li></ul><ul><li>Be sure </li></ul><ul><li>Do your research </li></ul><ul><li>Think about your targets </li></ul><ul><li>Put yourself in their minds </li></ul><ul><li>What would you type? </li></ul>
  5. 5. What Phrases? <ul><li>What would you type if you? </li></ul><ul><ul><li>Wanted a matchstick puzzle for the kids? </li></ul></ul><ul><ul><li>Wanted a hotel room in Swindon? </li></ul></ul><ul><ul><li>Wanted a consultancy to help you sell more cars? </li></ul></ul><ul><ul><li>Wanted to sack 500 people and outsource in the automotive business? </li></ul></ul><ul><ul><li>Wanted a velux window? </li></ul></ul><ul><ul><li>Wanted to know more about extended your listed building? </li></ul></ul><ul><ul><li>Wanted some MD advice or training? </li></ul></ul><ul><ul><li>Wanted affordable housing or key worker housing in Maidenhead? </li></ul></ul><ul><ul><li>Wanted to investigate shared ownership in Maidenhead? </li></ul></ul>
  6. 6. What Targets? <ul><li>Before you start - think hard </li></ul><ul><li>Choose carefully and widely </li></ul><ul><li>Think like your customer </li></ul><ul><li>What you want to say about you is not important </li></ul><ul><li>Use Google to help </li></ul>
  7. 7. Google Keyword Tool
  8. 8. It even advises you on others...
  9. 9. Or Rooflights.....
  10. 10. Other Phrases
  11. 11. Phrases Now Chosen <ul><li>Got your keyword phrases </li></ul><ul><li>Know what you want people to do? </li></ul><ul><li>Now lets get some traffic...... </li></ul><ul><li>Lets get to Number 1 </li></ul>
  12. 12. Now Think Like Google
  13. 13. Think Like Google <ul><li>What do you want? </li></ul><ul><ul><li>Give people what they want </li></ul></ul><ul><li>How do you decide? </li></ul>
  14. 14. Google is Blind <ul><li>Google Reads Text </li></ul><ul><li>Google Reads Titles </li></ul><ul><li>Google Reads Headings </li></ul><ul><li>Google Can Not Read Images </li></ul><ul><li>Google Can Not Read Flash </li></ul><ul><li>Google Can Not Read Your Mind </li></ul>
  15. 15. What can Google Read? The Title Text Links The Page Name Images Images Things you don’t print
  16. 16. So what is this about?
  17. 17. Rooflights – Number 1
  18. 18. Or This?
  19. 19. So what have we learnt? <ul><li>1. Choose the Right Phrases </li></ul><ul><ul><ul><li>Done </li></ul></ul></ul><ul><li>2. Start thinking like Google </li></ul><ul><ul><ul><li>What will Google think of what I have done? </li></ul></ul></ul><ul><li>3. Get a few simple things right on the page </li></ul><ul><ul><ul><li>Titles </li></ul></ul></ul><ul><ul><ul><li>Content Header </li></ul></ul></ul><ul><ul><ul><li>Copy – Make sure the target phrases are in the copy </li></ul></ul></ul><ul><ul><ul><li>Internal Links </li></ul></ul></ul><ul><ul><ul><li>Alt Tags on images </li></ul></ul></ul>
  20. 20. To Start... The 1 Minute Version <ul><li>1. Choose the Right Phrases </li></ul><ul><li>2. Start thinking like Google </li></ul><ul><li>3. Get a few simple things right on the page </li></ul><ul><li>4. Build links to your page </li></ul><ul><li>5. Write more content </li></ul><ul><li>6. Write more content </li></ul><ul><li>7. Bank the money </li></ul>
  21. 21. Links <ul><li>Google can also read links to other websites </li></ul><ul><ul><li>What sites link to you? </li></ul></ul><ul><ul><li>What is the content of those pages? </li></ul></ul><ul><ul><li>What text do they link to you with? </li></ul></ul><ul><ul><ul><li>Called ‘Anchor Text’ </li></ul></ul></ul><ul><li>Links to you are called Backlinks </li></ul>
  22. 22. Jim – Already there!
  23. 23. Backlinks - Wikipedia
  24. 24. Learning Tree - Spyglass
  25. 25. PH impetus - Spyglass
  26. 26. Ph impetus – the Competition
  27. 27. How do you build links? <ul><li>Write content and people do it for you! </li></ul><ul><li>Suppliers </li></ul><ul><li>Awards </li></ul><ul><li>Local Web Sites </li></ul><ul><li>Friends </li></ul><ul><li>Relevant Websites – Offer a Service to readers </li></ul><ul><li>Not link Swapping / Reciprocal Links </li></ul>
  28. 28. What have we learnt? <ul><li>1. Choose the Right Phrases </li></ul><ul><li>2. Start thinking like Google </li></ul><ul><li>3. Get a few simple things right on the page </li></ul><ul><li>4. Build links to your page </li></ul><ul><ul><li>Get the Anchor text right </li></ul></ul><ul><li>5. Write more content </li></ul><ul><li>6. Write more content </li></ul><ul><li>7. Bank the money </li></ul>
  29. 29. What Next? <ul><li>Write more content </li></ul><ul><ul><li>Lots of it </li></ul></ul><ul><li>What questions does your target market have? </li></ul><ul><li>Build content on those subjects </li></ul><ul><li>Show off your expertise </li></ul>
  30. 30. What Next? <ul><li>Even More Content </li></ul><ul><li>Remember Jims Backlinks? </li></ul><ul><li>They link to the content </li></ul><ul><li>Its called Linkbait </li></ul>
  31. 31. What do we now Know? <ul><li>1. Choose the Right Phrases </li></ul><ul><li>2. Start thinking like Google </li></ul><ul><li>3. Get a few simple things right on the page </li></ul><ul><li>4. Build links to your page </li></ul><ul><li>5. Write more content </li></ul><ul><li>6. Write more content </li></ul><ul><li>7. Bank the money </li></ul>
  32. 32. So do you know enough to be Number One?
  33. 33. Affordable Housing?
  34. 34. Managing Director Training?
  35. 35. What is this about?
  36. 36. And this one?
  37. 37. Go and Get Number 1 in
  38. 38. Handling Multiple Targets <ul><li>Multiple Targets can be Difficult </li></ul><ul><li>Be Focussed – one page = one target </li></ul><ul><ul><li>Or group of like minded targets </li></ul></ul><ul><ul><li>Remember Google is clever </li></ul></ul><ul><li>Create Pyramids of Focused Content </li></ul><ul><li>The Top of the Pyramid if the focus page </li></ul><ul><li>Inside the Pyramid, look only to the top </li></ul>
  39. 39. Internal Link Structure <ul><li>Google reads link text </li></ul><ul><li>Does your site use ‘click here’ or ‘read more’? </li></ul><ul><li>Make your Internal Links work for you </li></ul>
  40. 40. Get Internal Links Right
  41. 41. Air Hockey Tables
  42. 42. Trampoline Accessories
  43. 43. Trampoline Covers
  44. 44. Garden Games
  45. 45. Trampoline Ladder
  46. 46. Tramp Safety Nets
  47. 47. Trampoline Pads
  48. 48. Trampoline Parts
  49. 49. Intex Pools
  50. 50. Sea Scooters
  51. 51. Trampolines
  52. 52. New Trampoline Site
  53. 53. Table Tennis Tables
  54. 54. New Table Tennis Site

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