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Setting Content Free At Ford - Web 2.0 Expo

by Head of social media at Ford Motor Company on Apr 02, 2009

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Presentation given at Web 2.0 Expo in San Francisco on April 1, 2009: Setting Content Free at Ford. See what Ford did to release its content on Wordpress, Flickr and YouTube, with measurable results. ...

Presentation given at Web 2.0 Expo in San Francisco on April 1, 2009: Setting Content Free at Ford. See what Ford did to release its content on Wordpress, Flickr and YouTube, with measurable results. The rise of social media, digital rights management and content for all contributed to the success of these efforts.

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Setting Content Free At Ford - Web 2.0 Expo Setting Content Free At Ford - Web 2.0 Expo Presentation Transcript