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Turning browsers into borrowers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Evidence of shopping behaviour ,[object Object],[object Object],[object Object]
Retail techniques to tempt browsers ,[object Object],[object Object],[object Object],[object Object]
What libraries can learn from bookshops ,[object Object],[object Object],[object Object],[object Object],[object Object]
Location
Angles
Face-on books on free-standing displays
Face-on books on library shelves
Signage using bookshop categories
Well-stocked, attractive displays tempt readers
What book shops do well but libraries find more difficult ,[object Object],[object Object]
 
What libraries can do instead – and better! ,[object Object],[object Object],[object Object]
First impressions: Quick Choice tempts browsers with attractive book covers
Less is more: Quick Choice makes choosing easier
Face-on display on library shelves clearly brands non-fiction areas
Face-on display on library shelves introduces new reading experiences to browsers – of any age
Feature shelf offers readers the Quick Choice experience on the library shelves
Enthusiastic borrowers are a great resource – encourage reader-to reader recommendation
Frontline course ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sample online exercise
Interactive learning
Feedback from Scottish Frontline trainees ,[object Object],[object Object],[object Object]
Frontline: Browsers into borrowers ,[object Object],[object Object],[object Object],[object Object]
Frontline: Browsers into Borrowers
[object Object]
Skill development with Frontline
Feedback from staff using Browsers into Borrowers ,[object Object],[object Object],[object Object],[object Object]

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Turning Browsers into Borrowers: Adapting retail techniques for the library.