SlideShare a Scribd company logo
1 of 54
Moneyball
Evidence-Based Entrepreneurship
&
Investment Readiness Levels
Watch the Video :
http://www.youtube.com/watch?v=zjvEanpktEo
Steve Blank
www.steveblank.com

@sgblank
Watch the Video :
http://www.youtube.com/watch?v=zjvEanpktEo

Lean Startup
Watch the Video :
http://www.youtube.com/watch?v=zjvEanpktEo

Business Model
Canvas

Lean Startup
Watch the Video :
http://www.youtube.com/watch?v=zjvEanpktEo

Business Model
Canvas

+

Customer
Development

Lean Startup
Watch the Video :
http://www.youtube.com/watch?v=zjvEanpktEo

Business Model
Canvas

+

Customer
Development

Lean Startup

+

Agile Engineering
Business Model
Canvas

+

Customer
Development

Lean Startup

+

Agile Engineering
Business Model
Canvas

+

Customer
Development

Lean Startup

+

Agile Engineering
Evidence-based Curriculum (NSF I-Corps/Lean LaunchPad)

Business Model
Canvas

+

Customer
Development

Lean Startup

+

Agile Engineering
Hypotheses

Evidence-based Curriculum (NSF I-Corps/Lean LaunchPad)
Business Model
Canvas

+

Customer
Development

Lean Startup

+

Agile Engineering
Hypotheses

Experiments

Evidence-based Curriculum (NSF I-Corps/Lean LaunchPad)
Business Model
Canvas

+

Customer
Development

Lean Startup

+

Agile Engineering
Hypotheses

Experiments

Data

Evidence-based Curriculum (NSF I-Corps/Lean LaunchPad)
Business Model
Canvas

+

Customer
Development

Lean Startup

+

Agile Engineering
Watch the Video :
http://www.youtube.com/watch?v=zjvEanpktEo

Mentors
Hypotheses

Experiments

Data

Evidence-based Curriculum (NSF I-Corps/Lean LaunchPad)
Business Model
Canvas

+

Customer
Development

Lean Startup

+

Agile Engineering
2,200 Teams Worldwide
• NSF Innovation-Corps

• 44 Universities Worldwide
• 30 Accelerators/Incubators

• Fortune 500 Companies
Training 300 Educators/Year
• Lean LaunchPad Educators Seminar
• Lean LaunchPad Incubator/Accelerator Seminar

http://nciia.org/LLP
LaunchPad Central Software

Hypotheses

Experiments

Data

Evidence-based Curriculum (NSF I-Corps/Lean LaunchPad)
Business Model
Canvas

+

Customer
Development

Lean Startup

+

Agile Engineering
Weekly Data
Progress
Data
Data

LaunchPad Central Software

Hypotheses

Experiments

Data

Evidence-based Curriculum (NSF I-Corps/Lean LaunchPad)
Business Model
Canvas

+

Customer
Development

Lean Startup

+

Agile Engineering
Weekly Data
Progress
Data
Data

+

Experiment
Scorecard

LaunchPad Central Software

Hypotheses

Experiments

Data

Evidence-based Curriculum (NSF I-Corps/Lean LaunchPad)
Business Model
Canvas

+

Customer
Development

Lean Startup

+

Agile Engineering
Weekly Data
Progress
Data
Data

+

Experiment
Scorecard

=

Data, Experiments, T
rajectory, IRL

LaunchPad Central Software

Hypotheses

Experiments

Data

Evidence-based Curriculum (NSF I-Corps/Lean LaunchPad)
Business Model
Canvas

+

Customer
Development

Lean Startup

+

Agile Engineering
Data on
Hypotheses, Pivots, MVPs, Metrics
Evidence and Trajectory
Cohort
Leaderboard
Customer
Interviews
Hypotheses
to Test
Invalidated
Hypotheses
Weekly Canvas
Updates
Track All
Hypotheses
Testing
Scorecard:
9 way Kanban Board
with data
Advanced Data Mining
NASA
NASA/DOD
Technology Readiness Level (TRL)
•
•
•
•

Formal Way to assess project maturity
Quantify Relative Risks
Data Driven
Adopted by NASA, DOD, FAA, ESA…
NASA/DOD TechnologyReadiness:
Levels 1 & 2
Basic Technology Research
• Basic principles observed
• Technology concept formulated

Concept
NASA/DOD TechnologyReadiness
Levels 3 & 4
Research to prove Feasibility
• Experimental proof of concept
• Breadboard validation in lab

Research

Concept
NASA/DOD TechnologyReadiness
Levels 5 & 6
Demo Prototype
• Breadboard validation outside the building
• System demo in real-world
Demo

Research

Concept
NASA/DOD TechnologyReadiness
Levels 7, 8, 9
Deployment
• System Development
• System deployed in real-world
Demo

Research

Concept
Watch the Video :
http://www.youtube.com/watch?v=zjvEanpktEo

What Can We Do
With All This Data?
The Investment Readiness Level
Investment Readiness Level
InvestmentReadiness Level
We can do the same
for new ventures
InvestmentReadiness Level
We can do the same
for new ventures
Emphasis is on data
Investment Readiness Level
• A Formal Way to Quantify Relative Risks
• Data Driven
• Analog to NASA/DOD
Technology Readiness Level (TRL)
Investment Readiness:
Levels 1 & 2
Hypotheses
• Value Proposition summarized
• Canvas hypotheses articulated

Hypotheses
Investment Readiness:
Levels 3 & 4
Problem / Solution Fit
• Problem Solution fit
• Low fidelity MVP
Problem/Solution

Hypotheses
Investment Readiness:
Levels 5 & 6
Validate
• Product/Market fit
• Right side of canvas
Product/Market fit
Problem/Solution

Hypotheses
Investment Readiness:
Levels 7 & 8
Validate
• Left side of canvas
Product/Market fit
Problem/Solution

Hypotheses
Investment Readiness:
Levels 9
Metrics That Matter
Left side of the canvas

Product/Market fit
Problem/Solution

Hypotheses
Technology
Readiness Level

Investment
Readiness Level
Metrics that Matter
Validate
Left side of Canvas
Validate
Right side of Canvas
Product/Market Fit
Problem/Solution
Hypotheses
IRL Deployed …
“God is not on the side of the big arsenals,
but on the side of those who shoot best.”

Voltaire
For more info Incubator/Accelerator Class
http://nciia.org/LLP
www.steveblank.com
@sgblank
Lesson Learned Presentations Tonight
UCSF Mission Bay
Byers Auditorium
5:30 – 7:30pm
www.steveblank.com
@sgblank
Watch the Video :
http://www.youtube.com/watch?v=zjvEanpktEo

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