D.C. VeritasFinal Presentation<br />Source: TAK Studio<br />
Initial Idea<br />Affordable<br />New home appliance<br />Status<br />
Team Members<br /><ul><li>Andrew Harner
Mechanical and Aerospace Engineer</li></ul>Durell Coleman<br /><ul><li>Mechanical Engineer
Diana Lin
Chemical Engineer
Pedro Silva
Civil Engineer</li></li></ul><li>Business Model Canvas #1<br /><ul><li>Continue  R&D
Get certifications
Get approvals from city councils
Cheap wind
Green status symbol
Diversify energy portfolio
Faster payback than alternatives
Single family homeowner
House rental groups
Contractors in home remodeling
5 yr full service Warranty
Want re-buy from customers
Environmental, bird, wildlife groups (regulations, publicity)
City councils (new regulations, permits).
Contractors
Single family homeowner
City councils (new regulations, permits).
Faster payback than alternatives
Wind
Cheap manufacturing process- Intellectual property
Need Initial capital
Endorsements by environmental groups, and local governments
Direct sales
Web site
Home Depot
Direct sales
Cost-driven model to provide inexpensive, quality product
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Dcveritas E245 final presentation

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  • We’re DC. Veritas -&gt; cheap wind
  • What we offer is convenient cheap wind for every American household.The product is a sleek, affordable VAWT design that will generate free electricity for the American household.Our vision is that this wind turbine could be a new category of home appliance, much like the refrigerator or dishwasher. It would be hassle free, plug-and-play system.And have the unique advantage of being highly visible, cool, green status symbol for the homeowner.And to spearhead this project, these are our team members.
  • Background – academic department and educationExpertise - experienceRole for teamAll have technical backgroundDurell – mechanical engineering and sustainability design, product development, lead discussionAndrew – lead customer development processDiana – environmental engineering; lead permitting and regulatory environment, city purchasing processPedro – civil engineering; lead understanding of energy market, financials
  • (gray out non bolded items)Talk about highlightsSingle Family Homeowners: Target customer are single family homeownerPayback period: We offer a renewable electricity generation device that has a much faster payback period than competitors. Manufacturing: We can offer this because our product is cheaper than competitors, due to our unique manufacturing process, without compromising performance and aesthetics. Direct Sales: We will sell our product directly to the customer to maximize savings to the customer. Partners: In order simplify the installation of our product, we will need to partner with local permitting officials to facilitate the permitting process. The idea is once the planning department is comfortable with our product, then there no longer needs to be a lengthy review for each installation.
  • Customer validation/discovery: We talked to potential customers to get their feedback on our product. Would they be excited about our product?Homeowner InterviewsFarmer’s Market – handout we were passing outOnline SurveyHandoutof our Value proposition: for the low cost of $500, we would reduce their energy bill by 10% every month. Payback period 2.5 yearsHassle free installation and grid hookupClean renewable wind energy
  • Bigger turbine: Customers wanted larger energy offset than 10% – which required a bigger turbine. No longer something you could place on your roof -&gt; pole mounting required.Neighbors: People were very concerned about what their neighbors would think.?? (specifics) Market education: This is because wind turbines have not penetrated the general residential market, and there is a lot of market education that is required. Customer archetype: A very specific customer archetype emerged to because of these barriers. The ppl who were really interested in installing our product were typically a well-off father whose kids were out of the house, handy, and was active with other home improvement projects. They were actively seeking new technologies, instead of doing what everyone else was doing. Was more practically oriented, and did not care as much about neighbor approval
  • Solar and wind proxies: SolarCity, Sungevity, Aerotecture, Helixwind, Industry experts:Mick Sagrillo – wind turbine installation consultant, N.Carolina Solar and renewable research center researcher, SD Land Use/Environmental PlannerWhat we learned from talking to industry experts (solar and wind turbine companies, consultants, city officials)- Residential solar customers have very high customer acquisition costs - $2500/customer!Wind industry – difficult to tap into residential markets b/c there are large land requirements (especially with larger products, and larger wind turbines tend to be more cost effective), home owner’s association, Market is very fragmentedSolarCity is able to have outreach because of in-house finance option, unique – other solar and wind companies do notSolar market has many players, manufacturers, lead generation, installers, sales, maintenance. No one does everything. SolarCity is closest to doing everything inhouse, but purchases product from manufacturer
  • ** updateWhat we learned from talking to industry experts (solar and wind turbine companies, consultants, city officials)Residential solar customers have very high customer acquisition costs - $2500/customer! Home Owner’s association – difficult to work with, because any one person can be stubbornChallenges with wind predictabilitySolar competition very strong, acceptance and finance options deeply engrained, fighting for same roof. A. Even though we were offering cheaper option, because everyone had heard about solar panels, this was more acceptable option for most homeownersSolarCity is able to have outreach because of in-house finance option, unique – other solar and wind companies don’t B. Many market players play different role in market, installations, lead gen, maintenance, ownership, finance
  • Due to many limitations with residential market for wind turbine applications – decided not right market
  • We decided residential not right market, What other alternatives?Lamp Posts – here’s why.Not making lamp posts, but retrofitting wind turbines on them.Move this to general lessons
  • Decided on installing product on city lamp post to saving the city electricity money because this is an urgent issue for citiesEven though cities struggle with budget expenses, cities can utilize grants and federal funding programs for capital investments such as wind turbinesMarket ideally suited for VAWT -&gt; better value proposition over solar in this areaPremium placed on local electricity generation and cool aesthetic factor15 million street lights – total market (segment into available market,
  • Week 6 – ChannelsWhat we learnedNew customer segment -&gt; cities instead of home-ownersRetrofit streetlights with VAWT, with faster payback period than alternatives and competitorsDecrease customer acquisition costChange relationship with City Council – need to get their approvalHOA not as powerful
  • Interviewed city staff members and utility commissioner to understand if they are interested in product (Assistant Director of Utilities,Purchasing Admin,Project Manager LED-Retrofit,Former City Council Member and Mayor)Came to understand city and its processes to see how to sell to city.City has long review process for project. Large projects need to fit under cities budget plan, which are planned out 2-5 years in advanceSaboteurs can include staff members or city residents who don’t want changeCity’s typically not interested in owning large amount of electrical generation assets, In CA, utilities also typically do not own their own generation units b/c of decoupling industry?Wind developer would own assets, potentially funded through investment bank or nontraditional sourcesDo we want to be manufacturer or wind developer?We will need to initially be the developer for initial pilot projects to prove concept works, before getting large amounts of investments to scale-up businessHigh liability to be developer b/c wind potential difficult to predictBusiness model that relies on cities to own asset is problem They don’t have the budgetConstantly evaluate your value prop
  • *come backCities would be more interested in financial option so they don’t need to have upfront costs, or carry asset.Lessons learned1. From our findings, in general, cities don’t want high upfront costsCity has long review process for project. Large projects need to fit under cities budget plan, which are planned out 2-5 years in advanceSaboteurs can include staff members or city residents who don’t want changeCity’s typically not interested in owning large amount of electrical generation assets, In CA, utilities also typically do not own their own generation units b/c of decoupling industry?Wind developer would own assets, potentially funded through investment bank or nontraditional sourcesDo we want to be manufacturer or wind developer?We will need to initially be the developer for initial pilot projects to prove concept works, before getting large amounts of investments to scale-up businessHigh liability to be developer b/c wind potential difficult to predictBusiness model that relies on cities to own asset is problem They don’t have the budgetConstantly evaluate your value prop
  • Lots of barriers to entry:Who will ultimately own product?Liability issuesHypothesis
  • We want to save the city moneyDeveloper can be us or other developerHowever, through traditional route of supplying electricity, which would involve developer, utilities, and then cities, we would just be supplying renewable electricity -&gt; we’re not saving city money anymore
  • ** put picture of timeline** pop up each segment
  • 1. Pilot projects integral
  • We have customers!Pleased to find there are customers who really want our product.Search for pilot projects to develop product: Utility Marketing Services ManagerThese customers were very excited about our product and would want to pilot our product
  • Is not about the product is about the problemDon’t get married to productCustomer needs to be actively seeking solutionRegulations are major road stopper – need to understand, project requires new business modelGeneral stuff should go heree.g. start-ups are rollercoastersif you are not solving a major problem for a customer, it is much hardermust resegment or make things cheaperDon’t get married to a product(Is our current market/ customer segment viable?Don’t forget to brainstormSometimes you need to slow down to find alternativesNeed to take time to reflect on whether you are going in the right directionConsidered attaching wind turbine to existing devices including cell towers, light posts, ski resorts, (consider making icons pop up individually))
  • Pass/Fail criteria difficult to set, but important to validate businessTeam willingness to work outside comfort zone can make or break projectPpl are easy to talk to, but difficult to ask right questionsproject requires new business modelGeneral stuff should go heree.g. start-ups are rollercoastersif you are not solving a major problem for a customer, it is much hardermust resegment or make things cheaperDon’t get married to a product(Is our current market/ customer segment viable?Don’t forget to brainstormSometimes you need to slow down to find alternativesNeed to take time to reflect on whether you are going in the right directionConsidered attaching wind turbine to existing devices including cell towers, light posts, ski resorts, (consider making icons pop up individually))
  • ** need to address whether viable project and whether we are continuing w/ projectWind loads that Light Poles can endureSafety Regulations for putting turbines upLiability of light pole accidents/turbineTotal availablemarketHow much electricity does the “city side” of a city use? How many turbines does that equal for us in a minimum wind speed of 4.5?How much money will that cost?Would cities be interested in a solar cityesque savings modelWhat allows us to compete with solar using the solar cityesque modelproject requires new business modelGeneral stuff should go heree.g. start-ups are rollercoastersif you are not solving a major problem for a customer, it is much hardermust resegment or make things cheaperDon’t get married to a product(Is our current market/ customer segment viable?)Don’t forget to brainstormSometimes you need to slow down to find alternativesNeed to take time to reflect on whether you are going in the right directionConsidered attaching wind turbine to existing devices including cell towers, light posts, ski resorts, (consider making icons pop up individually))
  • Week 1-2
  • Week 3 – Value Prop
  • Week 4 - Customers
  • Week 5 – Customer Acquisition
  • Week 6 – Channels
  • Week 7 – Revenue Model
  • Week 8 - Partners
  • Dcveritas E245 final presentation

    1. 1. D.C. VeritasFinal Presentation<br />Source: TAK Studio<br />
    2. 2. Initial Idea<br />Affordable<br />New home appliance<br />Status<br />
    3. 3. Team Members<br /><ul><li>Andrew Harner
    4. 4. Mechanical and Aerospace Engineer</li></ul>Durell Coleman<br /><ul><li>Mechanical Engineer
    5. 5. Diana Lin
    6. 6. Chemical Engineer
    7. 7. Pedro Silva
    8. 8. Civil Engineer</li></li></ul><li>Business Model Canvas #1<br /><ul><li>Continue R&D
    9. 9. Get certifications
    10. 10. Get approvals from city councils
    11. 11. Cheap wind
    12. 12. Green status symbol
    13. 13. Diversify energy portfolio
    14. 14. Faster payback than alternatives
    15. 15. Single family homeowner
    16. 16. House rental groups
    17. 17. Contractors in home remodeling
    18. 18. 5 yr full service Warranty
    19. 19. Want re-buy from customers
    20. 20. Environmental, bird, wildlife groups (regulations, publicity)
    21. 21. City councils (new regulations, permits).
    22. 22. Contractors
    23. 23. Single family homeowner
    24. 24. City councils (new regulations, permits).
    25. 25. Faster payback than alternatives
    26. 26. Wind
    27. 27. Cheap manufacturing process- Intellectual property
    28. 28. Need Initial capital
    29. 29. Endorsements by environmental groups, and local governments
    30. 30. Direct sales
    31. 31. Web site
    32. 32. Home Depot
    33. 33. Direct sales
    34. 34. Cost-driven model to provide inexpensive, quality product
    35. 35. Asset sales</li></li></ul><li>What we did<br />Customer Interviews<br />Door-to-door<br />Farmer’s market<br />Online survey<br />
    36. 36. What we learned<br />Bigger turbine<br /><ul><li>Market education
    37. 37. Neighborsapproval
    38. 38. Customer archetype</li></li></ul><li>Market Research<br /><ul><li>Solar and Wind proxies
    39. 39. Industry Experts</li></li></ul><li>What we learned<br /><ul><li>High customer acquisition cost
    40. 40. Wind predictability
    41. 41. Solar competition</li></li></ul><li>Initial Idea<br />Affordable<br />New home appliance<br />Status<br />
    42. 42. Now What?<br />Company Reflection<br />
    43. 43. Why Lamp Post !<br /><ul><li>“Hair On Fire”
    44. 44. “I can either fix potholes and storm drains or keep paying $800,000 a year for electricity.”- Public Works Director Rick Moshier – Santa Rosa
    45. 45. City wide distributed energy grid
    46. 46. Advantage over solar
    47. 47. Local sustainable generation
    48. 48. 15 million city street lights</li></li></ul><li>Business Model Canvas # 2<br /><ul><li>Continuous advertise and recruit new customers (city councils)
    49. 49. Build relationship with city engineers and council members
    50. 50. Understand customer, influencers, motivations, problems, competitors
    51. 51. Form partnerships for maximum reach
    52. 52. Submit bids for city RFPs
    53. 53. Continue R&D
    54. 54. Get certifications
    55. 55. Gain Credibility
    56. 56. Retrofit wind turbine for street and highway lamps.
    57. 57. Create own wind turbines with pole manufacturers
    58. 58. Be owner of cheap green status symbol
    59. 59. Diversify green energy portfolio
    60. 60. Fast payback than alternatives
    61. 61. Single family wealthy, green home and land owner in CA, TX ,CO, WI, NY
    62. 62. Cities
    63. 63. Lighting Companies
    64. 64. 5 year full service Warranty
    65. 65. After 5 years, service charge
    66. 66. Utility to manage after warranty expiration
    67. 67. Extended warranty option
    68. 68. Environmental, bird, wildlife groups (regulations, publicity)
    69. 69. City councils not HOA(new regulations, permits).
    70. 70. Lighting Manufacturers
    71. 71. Electricians and Contractors for Installation/Maintenance
    72. 72. Research Labs
    73. 73. Turbine Certifiers
    74. 74. Build relationship with city engineers and council members
    75. 75. Retrofit wind turbine for street and highway lamps.
    76. 76. City councils not HOA
    77. 77. Cities
    78. 78. Cheap manufacturing process- Intellectual property
    79. 79. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
    80. 80. Manufacturing Parts
    81. 81. Endorsements by environmental groups, and local governments
    82. 82. Direct sales to cities
    83. 83. Web site
    84. 84. Home Depot
    85. 85. Direct Sales
    86. 86. Service Calls
    87. 87. Leasing
    88. 88. Cost-driven model to provide inexpensive, quality product
    89. 89. Manufacturing costs and customer acquisition costs.
    90. 90. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained (must be in future)</li></li></ul><li>City Process<br /><ul><li>Policies
    91. 91. Community Culture
    92. 92. State Mandates
    93. 93. City Budget Plan</li></ul>Learn about city approval Process<br />City Values<br />Planning Commission<br />Technical Evaluation and Recommendation<br />Back to the envelop metrics<br />IDEA<br />Request for Quote<br />City Council Approval<br />City Council “Pet-Project”<br />Finance Approval<br />
    94. 94. What we learned<br />Cities interest in financial options<br />Long purchase cycles<br />Utilities decoupled<br />
    95. 95. Barriers<br />Who is installing?<br />Who owns the product?<br />Need pilot cities<br />Cant Initially offer PPA or Leasing<br />Do we have the budget?<br />Who is liable if it fails?<br />Is it windy enough here?<br />DC Veritas<br />Cities<br />
    96. 96. Barriers<br />Developer<br />Utilities<br />DC Veritas<br />Cities<br />
    97. 97. Business Model Canvas – Final <br /><ul><li>Continuously advertise and recruit new customers (city councils)
    98. 98. Build relationship with city engineers and council members
    99. 99. Understand customer, influencers, motivations, problems, competitors
    100. 100. Form partnerships (developers, cities, installers, maintenance) for maximum reach
    101. 101. Submit bids for city RFPs
    102. 102. Continue R&D
    103. 103. Get certifications
    104. 104. Gain Credibility
    105. 105. Retrofit wind turbine for street and highway lamps.
    106. 106. Create own wind turbines with pole manufacturers
    107. 107. Be owner of cheap green status symbol
    108. 108. Diversify green energy portfolio
    109. 109. Fast payback than alternatives
    110. 110. Cities (pilot)
    111. 111. Cities leasing
    112. 112. Lighting Companies
    113. 113. Developer -> Utilities -> City
    114. 114. 5 year full service Warranty,
    115. 115. After 5 years, service charge
    116. 116. Utility to manage after warranty expiration
    117. 117. Extended warranty option
    118. 118. City council (new regulations, permits).
    119. 119. Environmental, bird, wildlife groups (regulations, publicity)
    120. 120. Lighting Manufacturers
    121. 121. Electricians and Contractors for Installation/Maintenance
    122. 122. Research Labs
    123. 123. Turbine Certifiers
    124. 124. Small Wind Developers
    125. 125. Utilities
    126. 126. Cheap manufacturing process- Intellectual property
    127. 127. R&D talent
    128. 128. Endorsements by environmental groups, and local governments
    129. 129. Finance
    130. 130. Direct sales to cities (long term) PILOTS
    131. 131. Small Wind Developer
    132. 132. Cities leasing
    133. 133. Developer -> Utilities -> City
    134. 134. Finance
    135. 135. Cost-driven model to provide inexpensive, quality product
    136. 136. Manufacturing costs and customer acquisition costs.
    137. 137. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained (must be in future)
    138. 138. Leasing, PPA
    139. 139. Direct Sales to wind developers?
    140. 140. Leasing, PPA
    141. 141. Direct Sales to wind developers?</li></li></ul><li>Timeline<br />
    142. 142. What we learned<br />Pilot project integral to prove product concept<br />Reduce perceived risk<br />Certification take a long time<br />
    143. 143. Pilot interest<br />Mariposa, Tx<br />Eco-school<br />Demo site for sustainability<br />Want to pilot<br />Sundance, Ut<br />Ski resort is interested <br />Large energy budget<br />Green minded<br />
    144. 144. LEARNINGS<br />
    145. 145. Learnings - Customers<br />Problem not product<br />Don’t marry product<br />Active customer<br />Real experience counts<br />Hypothesis often wrong<br />High customer acquisition costs<br />
    146. 146. Learnings<br />Startups are roller coaster<br />Pass/Fail Criteria<br />Interviews are hard<br />Team value<br />
    147. 147. What’s next<br />Structural wind loads<br />Liability and prior IP issues<br />Understand small wind developer<br />City interest in finance option<br />Build it!<br />
    148. 148. QUESTIONS ?<br />Source: TAK Studio<br />
    149. 149. Business Model Canvas – Week 1<br /><ul><li>Continue R&D
    150. 150. Get certifications
    151. 151. Get approvals from city councils
    152. 152. Cheap affordable wind turbine for the everyday American
    153. 153. Be owner of cheap green status symbol
    154. 154. Diversify energy portfolio,
    155. 155. Fast payback than alternatives, < 5 yrs
    156. 156. Single family homeowner
    157. 157. House rental groups
    158. 158. Contractors in home remodelling
    159. 159. 5 year full service Warranty
    160. 160. Want re-buy from customers
    161. 161. Environmental, bird, wildlife groups (regulations, publicity)
    162. 162. City councils (new regulations, permits).
    163. 163. Contractors
    164. 164. Cheap manufacturing process- Intellectual property
    165. 165. Need initial capital
    166. 166. Endorsements by environmental groups, and local governments
    167. 167. Direct sales
    168. 168. Web site
    169. 169. Home Depot
    170. 170. Cost-driven model to provide inexpensive, quality product
    171. 171. Sale of Product</li></li></ul><li>Business Model Canvas – Week 2<br /><ul><li>Continuous advertise and recruit new customers
    172. 172. Continue R&D
    173. 173. Get certifications
    174. 174. Get approvals from city councils
    175. 175. Cheap affordable wind turbine for the everyday American
    176. 176. Be owner of cheap green status symbol
    177. 177. Diversify energy portfolio,
    178. 178. Fast payback than alternatives
    179. 179. Single family homeowner in CA, TX ,CO, WI, NY
    180. 180. House rental groups
    181. 181. Contractors in home remodelling
    182. 182. 5 year full service Warranty
    183. 183. Want rebuy from customers
    184. 184. Environmental, bird, wildlife groups (regulations, publicity)
    185. 185. City councils and neighborhood/??? (new regulations, permits).
    186. 186. Contractors
    187. 187. Cheap manufacturing process- Intellectual property
    188. 188. Need Iniitial capital
    189. 189. Endorsements by environmental groups, and local governments
    190. 190. Direct sales
    191. 191. Web site
    192. 192. Home Depot
    193. 193. Cost-driven model to provide inexpensive, quality product
    194. 194. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
    195. 195. Direct Sales
    196. 196. Leasing
    197. 197. Service Calls</li></li></ul><li>Business Model Canvas – Week 3<br /><ul><li>Continuous advertise and recruit new customers
    198. 198. Continue R&D
    199. 199. Get certifications
    200. 200. Get approvals from city councils
    201. 201. Gain Credibility
    202. 202. Cheap affordable wind turbine for the everyday American
    203. 203. Be owner of cheap green status symbol
    204. 204. Diversify energy portfolio,
    205. 205. Fast payback than alternatives
    206. 206. Single family wealthy, green home and land owner in CA, TX ,CO, WI, NY
    207. 207. House rental groups
    208. 208. Contractors in home remodelling
    209. 209. 5 year full service Warranty
    210. 210. Additional Maintenance after
    211. 211. Want rebuy from customers
    212. 212. Environmental, bird, wildlife groups (regulations, publicity)
    213. 213. City councils and neighborhood/??? (new regulations, permits).
    214. 214. Contractors
    215. 215. Cheap manufacturing process- Intellectual property
    216. 216. Need Iniitial capital (600k)
    217. 217. Manufacturing Facilities and Areas
    218. 218. Endorsements by environmental groups, and local governments
    219. 219. Direct sales
    220. 220. Web site
    221. 221. Home Depot
    222. 222. Cost-driven model to provide inexpensive, quality product
    223. 223. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
    224. 224. Direct Sales
    225. 225. Leasing
    226. 226. Service Calls</li></li></ul><li>Business Model Canvas – Week 4<br /><ul><li>Continuous advertise and recruit new customers
    227. 227. Continue R&D
    228. 228. Get certifications
    229. 229. Get approvals from city councils
    230. 230. Gain Credibility
    231. 231. Cheap affordable wind turbine for the everyday American
    232. 232. Cheap product more readily available
    233. 233. Be owner of cheap green status symbol
    234. 234. Diversify energy portfolio,
    235. 235. Fast payback than alternatives
    236. 236. Single family wealthy, green home and land owner in CA, TX ,CO, WI, NY
    237. 237. House rental groups
    238. 238. Contractors in home remodelling
    239. 239. 5 year full service Warranty
    240. 240. Additional Maintenance after
    241. 241. Want rebuy from customers
    242. 242. Environmental, bird, wildlife groups (regulations, publicity)
    243. 243. City councils and neighborhood/??? (new regulations, permits).
    244. 244. Contractors
    245. 245. Cheap manufacturing process- Intellectual property
    246. 246. Need Iniitial capital (600k)
    247. 247. Manufacturing Parts
    248. 248. Endorsements by environmental groups, and local governments
    249. 249. Direct sales
    250. 250. Web site
    251. 251. Home Depot
    252. 252. Cost-driven model to provide inexpensive, quality product
    253. 253. Manufacturing costs and customer acquisition costs.
    254. 254. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained (must be in future)
    255. 255. Direct Sales
    256. 256. Leasing
    257. 257. Service Calls</li></li></ul><li>Business Model Canvas – Week 5<br /><ul><li>Continuous advertise and recruit new customers (city councils)
    258. 258. Build relationship with city engineers and council members
    259. 259. Understand customer, influencers, motivations, problems, competitors
    260. 260. Form partnerships for maximum reach
    261. 261. Submit bids for city RFPs
    262. 262. Continue R&D
    263. 263. Get certifications
    264. 264. Gain Credibility
    265. 265. Cheap product more readily
    266. 266. Retrofit wind turbine for street and highway lamps.
    267. 267. Create own wind turbines with pole manufacturers
    268. 268. Be owner of cheap green status symbol
    269. 269. Diversify green energy portfolio
    270. 270. Fast payback than alternatives
    271. 271. Single family wealthy, green home and land owner in CA, TX ,CO, WI, NY
    272. 272. Cities
    273. 273. Lighting Companies
    274. 274. Utilities
    275. 275. 5 year full service Warranty
    276. 276. After 5 years, service charge
    277. 277. Utility to manage after warranty expiration
    278. 278. Extended warranty option
    279. 279. Environmental, bird, wildlife groups (regulations, publicity)
    280. 280. City councils and neighborhood/??? (new regulations, permits).
    281. 281. Lighting Manufacturers
    282. 282. Electricians and Contractors for Installation/Maintenance
    283. 283. Cheap manufacturing process- Intellectual property
    284. 284. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
    285. 285. Manufacturing Parts
    286. 286. Endorsements by environmental groups, and local governments
    287. 287. Direct sales to cities (long term)
    288. 288. Web site
    289. 289. Home Depot
    290. 290. Cost-driven model to provide inexpensive, quality product
    291. 291. Manufacturing costs and customer acquisition costs.
    292. 292. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained (must be in future)
    293. 293. Direct Sales
    294. 294. Service Calls
    295. 295. Leasing</li></li></ul><li>Business Model Canvas – Week 6<br /><ul><li>Build relationship with city engineers and council members
    296. 296. Understand customer, influencers, motivations, problems, competitors
    297. 297. Form partnerships for maximum reach
    298. 298. Submit bids for city RFPs
    299. 299. Retrofit wind turbine for street and highway lamps.
    300. 300. Use competitive, local, renewable energy, strong green symbol
    301. 301. Diversify energy portfolio,
    302. 302. Fast payback than alternatives.
    303. 303. Cities
    304. 304. Lighting Companies
    305. 305. Utilities
    306. 306. County – State Level
    307. 307. 5 year maintenance and warranty
    308. 308. After 5 years, service charge
    309. 309. Utility to manage after warranty expiration
    310. 310. Extended warranty option
    311. 311. Environmental, bird, wildlife groups (regulations, publicity)
    312. 312. City councils (new regulations, permits).
    313. 313. Light manufacturers, installers to package product/services
    314. 314. Electricians, contractors, light maintenance for additional workforce
    315. 315. Cheap manufacturing process- Intellectual property
    316. 316. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
    317. 317. Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
    318. 318. Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
    319. 319. Cost-driven model to provide inexpensive, quality product
    320. 320. Manufacturing costs and customer acquisition costs.
    321. 321. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
    322. 322. Asset sales and service calls
    323. 323. Leasing and PPA? (under review)</li></li></ul><li>Business Model Canvas – Week 7<br /><ul><li>Build relationship with city engineers and council members
    324. 324. Understand customer, influencers, motivations, problems, competitors
    325. 325. Form partnerships for maximum reach
    326. 326. Submit bids for city RFPs
    327. 327. Retrofit wind turbine for street and highway lamps.
    328. 328. Use competitive, local, renewable energy, strong green symbol
    329. 329. Diversify energy portfolio,
    330. 330. Fast payback than alternatives.
    331. 331. Cities
    332. 332. Utilities
    333. 333. County – State Level
    334. 334. 5 year maintenance and warranty
    335. 335. After 5 years, service charge
    336. 336. Utility to manage after warranty expiration
    337. 337. Extended warranty option
    338. 338. Environmental, bird, wildlife groups
    339. 339. City councils (new regulations, permits).
    340. 340. Light manufacturers,
    341. 341. Installers/maintainers
    342. 342. Research Labs
    343. 343. Turbine Certifiers
    344. 344. Cheap manufacturing process- Intellectual property
    345. 345. $1.5 MM of capital to start manufacturing and distribution for year 1 and 2
    346. 346. Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department
    347. 347. Direct sales to the city or utility, and forming long term relationship for maintenance and replacements.
    348. 348. Cost-driven model to provide inexpensive, quality product
    349. 349. Manufacturing costs and customer acquisition costs.
    350. 350. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
    351. 351. Asset sales and service calls
    352. 352. Leasing and PPA (Future)</li></li></ul><li>Business Model Canvas – Final <br /><ul><li>Continuously advertise and recruit new customers (city councils)
    353. 353. Build relationship with city engineers and council members
    354. 354. Understand customer, influencers, motivations, problems, competitors
    355. 355. Form partnerships (developers, cities, installers, maintenance) for maximum reach
    356. 356. Submit bids for city RFPs
    357. 357. Continue R&D
    358. 358. Get certifications
    359. 359. Gain Credibility
    360. 360. Retrofit wind turbine for street and highway lamps.
    361. 361. Create own wind turbines with pole manufacturers
    362. 362. Be owner of cheap green status symbol
    363. 363. Diversify green energy portfolio
    364. 364. Fast payback than alternatives
    365. 365. Cities (pilot)
    366. 366. Cities leasing
    367. 367. Lighting Companies
    368. 368. Developer -> Utilities -> City
    369. 369. 5 year full service Warranty,
    370. 370. After 5 years, service charge
    371. 371. Utility to manage after warranty expiration
    372. 372. Extended warranty option
    373. 373. City council (new regulations, permits).
    374. 374. Environmental, bird, wildlife groups (regulations, publicity)
    375. 375. Lighting Manufacturers
    376. 376. Electricians and Contractors for Installation/Maintenance
    377. 377. Research Labs
    378. 378. Turbine Certifiers
    379. 379. Small Wind Developers
    380. 380. Utilities
    381. 381. Cheap manufacturing process- Intellectual property
    382. 382. R&D talent
    383. 383. Endorsements by environmental groups, and local governments
    384. 384. Finance
    385. 385. Direct sales to cities (long term) PILOTS
    386. 386. Small Wind Developer
    387. 387. Cost-driven model to provide inexpensive, quality product
    388. 388. Manufacturing costs and customer acquisition costs.
    389. 389. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained (must be in future)
    390. 390. Leasing, PPA
    391. 391. Direct Sales to wind developers?
    392. 392. Leasing, PPA
    393. 393. Direct Sales to wind developers?</li></li></ul><li>QUESTIONS ?<br />Source: TAK Studio<br />
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