How in 2014 general elections political leaders has used different type of Campaigning strategy for woo voters.

1. Social Media and its Importance
in Political Campaign
Presented By- Saurav Kishor
Reg. No.- 112529036

2. Introduction
• The Internet is a sphere that involves virtually all levels of the political
communications.
• Social media has caused major changes in the political communication and
has become useful resource often used by the politicians in order to
strengthen their visibility.
• All the new media resources viz., the websites, blogs, Facebook, Twitter,
Google Plus and etc..
• of the politicians or the political parties allow the declaration of a informal
identity of politicians contributing to the customizing of the political
discourse.

3. Social Media
• The revolution called social media has actually taken the world by storm
• Its growth has been exponential where Radio took 38 years to reach 50
million users.
• TV took 14 years to achieve the same target
• The internet got there in 4 years, iPod took 3 years for the same
• whereas Facebook added 100 million users in less than 9 months.
• In the past few years, social media have made a rapid growth in terms of
user counts globally.
• Facebook has more than 1.2 billion active users.
• Twitter counts more than 200 million users .
• Google Plus has more than 540 million users.
(Sources- Facebook Statistics & Wikipedia)

4. Review of Literature
SocialMediaandPolitics
• Social media has emerged as an essential tool of communication for political
parties.
• Social Media has created new ways of political activating and encourage
social media users in political activities ranging from joining their political
groups by:
• Tweeting Short Messages in Twitter.
• Facebook Status Update.
• Expressing Supports Through Blogs.
• Videos on YouTube.
• Group Hangouts on Google+
• 3D Technology and others

5. SocialMedia and Indian
Politics
• Social media is playing a considerable new role in Indian democracy.
Presently.
• With the changing scenario of Indian Politics, political parties and politicians
have found a new ways of reaching out to a younger and target population.
• It is really a long leap from the times when politicians were relied mainly on
posters, cardboard, cutouts, graffiti, banners and personal appealing to win
over voters.

6. • BJP started using the social media even before 2009 general election, which it
lost.
• Among major political parties in India, BJP has the biggest charisma in social
media in 2014 elections
• Where the Congress which is India's grand old party realized the importance of
the social media much later.
• Anti-corruption campaigner-turned-politician Arvind Kejriwal is active on
Facebook, Twitter and Google+ and YouTube.

7. Facebook Pages Ek hi Viklap Modi
-vote for change
-I Support Narendra
Modi
-Narendra Modi for PM
-Mission 272+
Congress party
- Indian youth congress
-Indian National congress
-Congress India
-Youth for Congress
-NSUI
- AAM Aadmi Party
-AAP for Hope
-India against corruption
-Arvind Kejriwal for Hope
-IITian AAP
Twitter #abkibaarmodisarkar
#mission272+
#Imodi
#BJP2014
#Bharatiyajantaparty
-#voteforRG
#VoteforRahulGandhi
#voteforcongress
#indiancongressparty
#congress2014
#congressagainstcorruption
#Vote for AAP
#Arvindkejriwal4change
#AAPpopularity
#Thunderclap
#Aapforhope
#Indiaagainstcorruption
Blogging bjporg.blogspot.com www.aiccblogspot.com www.aamaadmiparty.org/bl
og
Google 3D Yes No No
Google Hangout Yes Yes Yes
Door to Door Yes Yes Yes
YouTube www.youtube.com/us
er/BJP4India
www.youtube.com/user/co
ngresspartyindia
www.youtube.com/AAP
Websites www.bjp,org
www.bjpdelhi,org
www.inc.in
allindiacongress.com
www.aamaadmiparty.org
arvindkejriwal.co.in
Others Pamphlets , fliers,
Billboards ,paper ads,
TV ads, Chai pe
Charcha, Road show,
Pamphlets, fliers, paper ads,
TV ads, Billboards or
Hoardings ad, Road show
Pamphlets, Fliers, Road
Show, Give a missed call and
join AAP,
Social
Media
Strategy
to win
elections
2014 of
Political
Party
mainly
BJP,
Congress
and AAP

8. Facts of political parties in social
media to woo voters
Social Media Followers BJP Party Congress Party Aam Aadmi Party
Facebook likes 3,400,000 1,800,000 2,500,000
Twitter followers 417,000 1,063,00 5,1700,000
YouTube subscribers 4450 0 5117 40845
Google+ 7,398+ 3,125+ 1,41,366+

9. METHODOLOGY
• Research methods are used to determine, discover, interpret, and formulate
facts.
• The main sources of information that used in this Research were issued from
Internet articles , Newspapers and online blogs .
• Moreover, there are sufficient scientific articles which focuses on social media
political campaign are also studied in order to provide a stable theoretical
argumentation.
• 3.1 Locale of the Study
• 3.2 The research approach
• 3.3 Sample for the study
• 3.4 Research Design
• 3.5 Variables considered in the study
Dependent variable
• Important of social networking sites
Independent Variables
• Age (in years)
• Gender
• 3.6 Measurement of variable

10. Findings and Analysis
Overviewoftheresults
• According to chosen target group and methods to gain data.
• Asked 100 different people with different background of education.
• Interview questions focus on Social Media and its Importance in political
campaign.
• The age group of the respondents is between 18 and 35 years old and most
of them are students and living in Bangalore.

11. Analysis
Gender Respondent Percentage
Male 68 68%
Female 32 32%
Age Group Male Female
18-25 64% 74%
25-30 34% 25%
30-35 2% 1%
• Table reveal that out of the 100
respondents
• 68 percent of the respondents
were male
• and 32 percent of the
respondents were female.
• The respondents were divided
into three different age
categories.
• Amongst the male respondents
64 percent and Female 74
percentage fall in the age group
of 18-25
• 34 percent Male and 25 percent
Female fall in the age group of
25-30 years old.
• And 2 percent Male and 1
percentage Female are in the age
group of 30-35.

12. 0
10
20
30
40
50
60
70
80
90
0- 2
Hrs.
2 - 5
Hrs
5- 8 Hrs 8+ Hrs.
male
female
Time 0-2 h 2-5 h 5-8 h 8+
hours
Male 45% 33% 28% 4%
Female 65% 21% 11% 3%
Whatis thetimespending
everydayonsocialmedia?

13. Areyouawareofpolitical
campaignonsocialmedia?
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Yes No
Male
Female
Aware Yes No
Male 77.12% 22.88%
Female 44.22% 55.78%

14. Whatdo youprimaryuse on
socialmediaforpolitical
campaign?
0%
20%
40%
60%
80%
100%
120%
140%
160%
180%
Female
Male
Social
media
Facebook Twitter Blog Others
Male 74% 13% 5% 8%
Female 81% 7% 3% 9%

15. Areyoufollowingsocial
campaignsofpolitical
parties?
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Female
Male
Sl. No Response Overall
%
1. Yes, regularly 24.9
2. Sometimes 69.6
3. Not at all 5.5

16. Whatyoulike‘political
parties’socialmediastrategy
to focuson?
%
Natioanl
Issues
Local
Issues
Candidate
s quality
Sl.
No.
Response %
1. National issues 35.6
2. Local Issues 41.3
3. Candidates quality 23.1

17. Whichparty,accordingto
you,ismostvisiblesocially?
0%
10%
20%
30%
40%
50%
60%
70%
Female
Male
Sl.
No.
Response %
1. BJP 64.2
2. Congress 4.2
3. AAP 28.9
4. Others 2.7

18. Haveyoueverpostedaquestionoracommenttoa
politicalleaderonFacebookortwitteroranyothersocial
mediaplatform?
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Yes No
Female
Male
Sl. No. Response %
1. Yes 21.8
2. No 77.2

19. Ifyes,didyougetaresponse?
%
Yes
No
Sl. No. Response %
1. Yes 2
2. No 98

20. Whichpoliticalleaderareyoufollowingonsocial
media?
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Male
Female
Sl. No. Political leader %
1. Narendra modi 78.88
2. Arvind Kejriwal 15.05
3. Rahul Gandhi 6.07

21. Suggestions
• Social media can be the cheapest marketing tool around. Some hope it
could help India move away from the current situation, where money
means success in political campaigning.
• Since the study targeted only the Lok sabha campaign, the target
population of this study was urban youth only.
• This cannot be used to draw inferences on the entire voter population in
Bangalore (India).
• The message of the campaign contains the ideas that the candidate wants
to share with the voters.
• It is to get those who agree with their ideas to support them when running
for a political position.

22. Scope
• The scope of social media in political campaign is not only important but it is
the opportunity to be in touch with large numbers of voters quickly,
constantly and at a low cost.
• With the speed of communications and the numbers of people involved, the
impact has to be significant because politically active people are subscribing
to the candidates on social media sites like Facebook, Twitter, and Blog and
although less politically savvy people aren’t doing that,
• They’re still seeing those messages when their politically active friends
comment and “like” them.

23. CONCLUSION
• From the above research, it can be concluded that social media has played
and will continue to play a significant role in political campaigns
• The research study on “Social Media and its importance in Political
Campaign’’ was intended to find out the popularity about social media in
political campaigning for woo newly voters.
• In this research i tried to find out the political parties mainly AAP, BJP and
Congress, How these parties are active on social media and how they are
campaigning on the social network sites for attract voters for upcoming
general elections 2014.

24. Appendix
• http://en.wikipedia.org/wiki/Indian_general_election,_2014
• http://carnegieendowment.org/specialprojects/IndiaDecides2014/
• http://www.thehinducentre.com/verdict/commentary/article5843621.ece
• http://www.bbc.com/news/world-asia-india-26762391
• http://www.bgr.in/news/india-election-2014-social-media-abuzz-with-awareness-
campaigns/
• http://www.slideshare.net/Webfluenzintelsys/campaign-analysis-of-social-media-strategy-
bjp-vs-aap-vs-congress
• http://www.socialsamosa.com/2014/03/social-media-strategy-review-aam-aadmi-party/
• http://www.academia.edu/5317555/THE_ROLE_OF_SOCIAL_MEDIA_IN_THE_2013_PRESID
ENTIAL_ELECTION_CAMPAIGNS_IN_KENYA
• http://www.socialsamosa.com/2014/03/social-media-strategy-review-bharatiya-janta-
party/
• http://sproutsocial.com/insights/social-political-campaigns/
• http://phys.org/news/2013-08-social-media-double-edged-sword-politicians.html
• http://nottspolitics.org/2013/09/20/forget-social-media-and-the-voting-age-its-political-
parties-that-matter-most-for-engaging-young-people/
• http://www.pewinternet.org/topics/politics-online/#ListContinue
• http://www.digitalstrategyconsulting.com/india/
• http://www.foreignaffairs.com/articles/67038/clay-shirky/the-political-power-of-social-
media
• www.researchgate.net/...Social_Media...Political...Social_Media.../79e41.
• http://simplify360.com/blog/mind-blowing-social-media-strategies-for-political-campaigns/