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Social Media's Growing Impact on Political Campaigns

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J
Joshua DeCoster

For Social Media Measurement Class.

News & Politics
1 of 11
SOCIAL MEDIA’S SHADOW ON POLITICS JOSH DECOSTER SOCIAL MEDIA MEASUREMENT
PURPOSE FOR THE RESEARCH PAPER • For future and current generations to understand the influence of social media in political campaigns • To realize how big of an impact that social media has on promoting candidates, and how it can destroy their running.
SOCIAL MEDIA’S INFLUENCE ON POLITICS • Twitter becoming one of the main promoters for political candidates and campaigns • Driving force behind the 2016 election • Also has spawned “Fake News” as well as Facebook • ”Meme’s” have also created both good and bad promotion for candidates • Ted Cruz “zodiac killer” and Bernie Sanders cult following
RESEARCH QUESTIONS • RQ1: Who is the demographic most targeted for social media campaigns? • RQ2: What is the main difference between political campaigns now versus when social media wasn’t in creation? • RQ3: What is the overall impact that social media has both positively and negatively for political campaigns?
RESEARCH QUESTION ONE • Most targeted age group is millennials • Millennials check their phones and social media 157 times a day • The goal for social media campaigns is to get this age group more active politically • With social media and internet news becoming more popular, it is harder to figure out a demographic
RESEARCH QUESTION TWO • Speed and versatility are the two biggest changes in political campaigns versus 20-30 years ago • Now 43% of American’s get their news from online, 45% from their mobile device • People can now access anything with the click of a button
RESEARCH QUESTION THREE • Deeper level on connectivity with a campaign • Each policy stance, Tweet, etc. is going to be dissected and criticized by the world • Social media now has a snowball effect, and each post by opposite parties will have to be further thought out and organized
LIMITATIONS • Time constraint • Data is always changing, especially regarding social media demographics • Hard to find completely accurate information
FUTURE RESEARCH • This is a topic that will be researched and analyzed for many more years to come • Will be interesting to see the different ways social media is used for the next presidential campaign

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Social Media's Growing Impact on Political Campaigns

  • 1. SOCIAL MEDIA’S SHADOW ON POLITICS JOSH DECOSTER SOCIAL MEDIA MEASUREMENT
  • 2. PURPOSE FOR THE RESEARCH PAPER • For future and current generations to understand the influence of social media in political campaigns • To realize how big of an impact that social media has on promoting candidates, and how it can destroy their running.
  • 3. SOCIAL MEDIA’S INFLUENCE ON POLITICS • Twitter becoming one of the main promoters for political candidates and campaigns • Driving force behind the 2016 election • Also has spawned “Fake News” as well as Facebook • ”Meme’s” have also created both good and bad promotion for candidates • Ted Cruz “zodiac killer” and Bernie Sanders cult following
  • 4. RESEARCH QUESTIONS • RQ1: Who is the demographic most targeted for social media campaigns? • RQ2: What is the main difference between political campaigns now versus when social media wasn’t in creation? • RQ3: What is the overall impact that social media has both positively and negatively for political campaigns?
  • 5. RESEARCH QUESTION ONE • Most targeted age group is millennials • Millennials check their phones and social media 157 times a day • The goal for social media campaigns is to get this age group more active politically • With social media and internet news becoming more popular, it is harder to figure out a demographic
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  • 7. RESEARCH QUESTION TWO • Speed and versatility are the two biggest changes in political campaigns versus 20-30 years ago • Now 43% of American’s get their news from online, 45% from their mobile device • People can now access anything with the click of a button
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  • 9. RESEARCH QUESTION THREE • Deeper level on connectivity with a campaign • Each policy stance, Tweet, etc. is going to be dissected and criticized by the world • Social media now has a snowball effect, and each post by opposite parties will have to be further thought out and organized
  • 10. LIMITATIONS • Time constraint • Data is always changing, especially regarding social media demographics • Hard to find completely accurate information
  • 11. FUTURE RESEARCH • This is a topic that will be researched and analyzed for many more years to come • Will be interesting to see the different ways social media is used for the next presidential campaign