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Ad campaigning for 3 Idiots movie

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How to promote movie and what is the challenge comes for prompting a movie in the market.. In my presentation i have mentioned with budgets, Places/locations and marketing strategy.

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Ad campaigning for 3 Idiots movie

  1. 1. 3 Idiots Campign • Marketing Strategy • By- saurav Kishor
  2. 2. 3Idiots Campaign • The film industry is a clean industry, highly sought-after around the world because it creates meaningful jobs and by its nature, infuses the economy with broadbased spending across a wide spectrum of businesses • Bollywood cinema commonly known as the best place earn revenue
  3. 3. Preview • • • • • Explanation Target Creative Strategy Conclusion
  4. 4. About 3 Idiots Language : Hindi Release Date: 25 December 2009 (India) Starring: : Aamir Khan, Kareena Kapoor, R Madhavan, Sharman Joshi, Boman Irani. Direction: Rajkumar Hirani Music: Shantanu Moitra Production: Vidhu Vinod Chopra Productions Production Co: Eros International, Reliance Big Pictures Runtime : 170 min
  5. 5. Story of 3idiots • The '3 Idiots' is about 2 friends who search for an old lost friend. • The movie is a comedy of ideas with a laugh-riot that talks about the most important of human pursuits and selfactualization
  6. 6. Budget • COMPLETE BUDGET- RS.50 Cr • • DIGITAL MEDIA MAREKETING BUDGET – RS.20 Cr • Others – RS.10 Cr
  7. 7. Target • Age group 14-30 years • Schools , colleges and universities and Institutions • Common people
  8. 8. Ads Campaign • • • • • • •
  9. 9. Online Marketing Budget :- 30 Lakhs * Planning to Create own official website with exclusive contents and updates of film. • Tie up with social networking sites like Twitter, Facebook. , Google+ and YouTube *
  10. 10. Ad Campigning
  11. 11. PROMOTION AMONG KIDS Marketing amongst students through various products and merchandises like – Games – Action Figure – Comics
  12. 12. Radio song Hey! All the friends, do what we love most of all We are Happy We all enjoy our friendship in everywhere People says you’re enjoying happier every single day with 3 idiots
  13. 13. The Plan — #3 idiots
  14. 14. MULTI VERSIONS AND MULTI LANGUAGES • The movie will be in various versions of – 2D – 3D • The movie will dubbed various languages for the audience – English – Hindi – Tamil – Telugu
  15. 15. #3 idiots on Billboards #Rio • Drive Traffic to Twitter – Influence HSX
  16. 16. Marketing MIX vertisement #Rio 7 P’s OF MARKETING
  17. 17. MARKETING MIX PRODUCT PRICE PHYSICAL EVIDENCE #Rio PLACE PROCESS PEOPLE PROMOTION
  18. 18. Marketing Mix • PRODUCT: – Launching the movie in 2D and 3D versions. – Various languages used to attract lots of people.#Rio
  19. 19. Marketing Mix • PRICE: – The movie Tickets with an affordable price so that everyone can watch the movie. #Rio
  20. 20. Marketing Mix • PLACE – Theatres – Schools / colleges /universities and #Rio institutions – Shopping Complexes – Parks
  21. 21. Marketing Mix • PROMOTION – Planning to promoted online through YouTube and Other various Social Networking sites. #Rio – promotion through merchandise, games , comic etc
  22. 22. Marketing Mix • PEOPLE: – Special guest Invite – Will keep the competitions amongst students #Rio with their teachers in the classroom
  23. 23. Marketing Mix • PROCESS: – Planning to provide the tickets availability through website – provide a#aio facility of telephonic booking of tickets .
  24. 24. Conclusion Ultimate publicity will be through word of mouth
  25. 25. The End Thank you

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