MNMI Digital Ad Sales SeminarPresentation Transcript
Digital Sales Seminar with Cy Cords July 29, 2011
PART I: QR CODES FROM TOP TO BOTTOM
QR Codes Do we really need to care about these codes? Do they really work? Yes!
What is a QR Code
A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.
New buzz word of the day: 2D Codes
QR Code Best Practices
Keep QR Code Size Large
Implement Twitter/Facebook Share Icons
Have a Call to Action
Link to Something That Stays Around
Make the Landing Page Mobile-Friendly
Creating a QR Code is free. Don't fall for offers from companies that tell you that you need their 'special service' to create one. Nothing could be farther from the truth. QR Code Generators qrcode.kaywa.com goqr.me bit.ly -- yup, bit.ly the URL shortener. Most don't realize they actually give you a QR Code of the shortened URL for tracking purposes
Phone Number Use QR Codes to quickly dial a phone number. Examples: Placed in a print ad for pizza delivery or on a realty ad to call the agent about a listing. What can you put on a QR Code? URL Use QR Codes to quickly drive traffic to your online site or special promotion. Examples: Drive consumers to a special offer that can only be accessed through the use of the QR Code. vCards Go digital with your business card. Consumers can automatically store your information on their devices. Text Message/SMS Capture the consumers phone number for current and future promotions.
Imagine writing a review on a product like the iPad or the most recent Best Seller and at the end of that review you place a QR Code that drives the reader to your Amazon affiliate site which your company sells that iPad or Best Seller on. Using QR Codes to make money! Realtors Auto Dealers Build your email subscriber list. Use QR codes to get Likes and Follows on Facebook & Twitter. Outside the box Who to start with Insurance Agents
Microsoft Tags QR Codes have competition in the 2D Code arena.
They aren’t going away: In fact, 2D code usage quadrupled last year. They aren’t just for landing pages: As you can see above, new and innovative uses of 2D codes are cropping up each day. They aren’t just fun and games: The best use of 2D codes is to generate revenue, and that’s what we’re in business to do, right? Final thoughts
PART II: ONLINE REVENUE GENERATION IDEAS
Interstitial Ads High Impact ads - Pencil ads ISSUU - Circular/Insert Central GumGum Taboola iHigh LightCMS Meebo Pulse360 Kontera Deadline Deals - UPickEm Yahoo APT Google DFP Social Media Liaisons Foursquare Brands Page Google+ MailChimp New ways to make money online
QUESTIONS? Contact Sarah Bauer @ MNA [email_address] 612-278-0250