MNMI Digital Ad Sales Seminar

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MNMI Digital Ad Sales Seminar

  1. 1. Digital Sales Seminar with Cy Cords July 29, 2011
  2. 2. PART I: QR CODES FROM TOP TO BOTTOM
  3. 3. QR Codes Do we really need to care about these codes? Do they really work? Yes!
  4. 4. What is a QR Code <ul><li>A QR code (abbreviated from Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data. </li></ul>New buzz word of the day: 2D Codes
  5. 5. QR Code Best Practices <ul><li>Keep QR Code Size Large </li></ul><ul><li>Implement Twitter/Facebook Share Icons </li></ul><ul><li>Set-up Tracking </li></ul><ul><li>Have a Call to Action </li></ul><ul><li>Link to Something That Stays Around </li></ul><ul><li>Make the Landing Page Mobile-Friendly </li></ul><ul><li>Be Creative </li></ul>
  6. 6. Creating a QR Code is free. Don't fall for offers from companies that tell you that you need their 'special service' to create one. Nothing could be farther from the truth. QR Code Generators qrcode.kaywa.com goqr.me bit.ly -- yup, bit.ly the URL shortener. Most don't realize they actually give you a QR Code of the shortened URL for tracking purposes
  7. 7. Phone Number Use QR Codes to quickly dial a phone number. Examples: Placed in a print ad for pizza delivery or on a realty ad to call the agent about a listing. What can you put on a QR Code? URL Use QR Codes to quickly drive traffic to your online site or special promotion. Examples: Drive consumers to a special offer that can only be accessed through the use of the QR Code. vCards Go digital with your business card. Consumers can automatically store your information on their devices. Text Message/SMS Capture the consumers phone number for current and future promotions.
  8. 8. Imagine writing a review on a product like the iPad or the most recent Best Seller and at the end of that review you place a QR Code that drives the reader to your Amazon affiliate site which your company sells that iPad or Best Seller on. Using QR Codes to make money! Realtors Auto Dealers Build your email subscriber list. Use QR codes to get Likes and Follows on Facebook & Twitter. Outside the box Who to start with Insurance Agents
  9. 9. Microsoft Tags QR Codes have competition in the 2D Code arena.
  10. 10. They aren’t going away: In fact, 2D code usage quadrupled last year. They aren’t just for landing pages: As you can see above, new and innovative uses of 2D codes are cropping up each day. They aren’t just fun and games: The best use of 2D codes is to generate revenue, and that’s what we’re in business to do, right? Final thoughts
  11. 11. PART II: ONLINE REVENUE GENERATION IDEAS
  12. 12. Interstitial Ads High Impact ads - Pencil ads ISSUU - Circular/Insert Central GumGum Taboola iHigh LightCMS Meebo Pulse360 Kontera Deadline Deals - UPickEm Yahoo APT Google DFP Social Media Liaisons Foursquare Brands Page Google+ MailChimp New ways to make money online
  13. 13. QUESTIONS? Contact Sarah Bauer @ MNA [email_address] 612-278-0250

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