WWW.FH-KAERNTEN.AT
Social MediaHow CUAS is using it…   Mag. (FH) Sandra Perusch, MA     Marketing/PR Department                              ...
Social Media: overall benefits for CUAS•   Communication/dialogue•   Attractiveness•   Collaboration•   Quick distribution...
How?• Listen (actively)• Monitoring and constant  supervision: worst-case-scenarios  & success• Social Media Policy (for s...
Where are we?• Facebook (International site, CUAS site, diverse  schools)• Twitter (CUAS account)• YouTube (CUAS account)•...
Why?                        Criticism• Target group              • - Participation of regular• Events                     ...
Why?                            Criticism                                • Following many vs. few• Listening (interesting ...
Why?                     Criticism                         • No regular content• Long-lasting           • Little comments ...
Why?                       Criticsm• Videos  easy sharing,   • Videos are mainly  easy watching              produced by ...
Why                      Criticism                         • Not all alumni• Stay in touch with     • No general spelling ...
Questions?Thanks for your attention!                         WWW.FH-KAERNTEN.AT
Pictures:Letsgetengaged.com, Helge Bauer/FHKärnten, iStock Photo                                     WWW.FH-KAERNTEN.AT
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Social Media: Critical Reflection (International Staff Week @ CUAS)

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How Carinthia University of Applied Sciences (CUAS) - FH Kärnten, is using Social Media tools and where we could do better.

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Social Media: Critical Reflection (International Staff Week @ CUAS)

  1. 1. WWW.FH-KAERNTEN.AT
  2. 2. Social MediaHow CUAS is using it… Mag. (FH) Sandra Perusch, MA Marketing/PR Department WWW.FH-KAERNTEN.AT
  3. 3. Social Media: overall benefits for CUAS• Communication/dialogue• Attractiveness• Collaboration• Quick distribution• Link sharing WWW.FH-KAERNTEN.AT
  4. 4. How?• Listen (actively)• Monitoring and constant supervision: worst-case-scenarios & success• Social Media Policy (for staff)• Trust, transparency, honesty, credibility & reliability• Experts - multiplicators WWW.FH-KAERNTEN.AT
  5. 5. Where are we?• Facebook (International site, CUAS site, diverse schools)• Twitter (CUAS account)• YouTube (CUAS account)• Blogs (CEO Spanz, other blogs)• XING (CUAS account, diverse schools)• LinkedIn (CUAS account)• Flickr & Picasa (pictures)• Slideshare• MySpace (account „secured“)• Planned: iTunesU• iTunes & Android market studentsLife app WWW.FH-KAERNTEN.AT
  6. 6. Why? Criticism• Target group • - Participation of regular• Events students (vs. participation• Conversation & info- in the International exchange group) Comments• Videos, pictures, text Input, own postings• Links Little feedback & sharing• Feedback-channel & • Lazy community vs. integration of users boring content?• Multiplicators • Time-consuming• Facebook ads (cheap) (constant supervision,• Location-based services addictive) (with foursquare) WWW.FH-KAERNTEN.AT
  7. 7. Why? Criticism • Following many vs. few• Listening (interesting followers topics, jobs, news…) • No questions• Promotion • Not used by many• Get in touch with students or potential journalists, other interest students groups • Time-consuming• Support (searching for questions, following others) WWW.FH-KAERNTEN.AT
  8. 8. Why? Criticism • No regular content• Long-lasting • Little comments information • Target group?• Discussions • Not used by many• Longer texts, liked- colleagues minded individuals • Time-consuming (read• Projects (reports, other blogs, comment, progress) be up-to-date) WWW.FH-KAERNTEN.AT
  9. 9. Why? Criticsm• Videos  easy sharing, • Videos are mainly easy watching produced by CUAS• Long-lasting • Little sharing and watching of videos• Funny and/or • No regular and consistent informative content at the Schools• Integration to other • Time-consuming channels (production, because of: privacy issues, internal• Search-engine barriers, no optimization (Google) responsibilities) WWW.FH-KAERNTEN.AT
  10. 10. Why Criticism • Not all alumni• Stay in touch with • No general spelling of alumni CUAS• Integration of other • Company profile not channels used for jobs  personnel department• Company profile • No regular content• Promote jobs (except groups from some Schools) WWW.FH-KAERNTEN.AT
  11. 11. Questions?Thanks for your attention! WWW.FH-KAERNTEN.AT
  12. 12. Pictures:Letsgetengaged.com, Helge Bauer/FHKärnten, iStock Photo WWW.FH-KAERNTEN.AT

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