Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Research


Published on

Published in: Education
  • Be the first to comment

How to Research

  1. 1. How toResearchRachel HeyesTutor in Film and MediaThe Manchester College
  2. 2. MethodOLOGY (HOW)•Take a methodical and structured approach • Have a plan of attack! • List what you are going to do, when and how and stick to it…• Make organised notes • Lists, Mind-maps, Quotes• Keep a research log and file or folder • Printouts, Copies, Pictures• Record all details of materials for your Bibliography • Harvard References require the publisher, date of publication, location of publication and all authors. • You will also need to note the pages numbers.
  3. 3. Indicative Sources• Libraries (Books, Newspapers, Journals)• The Internet (Websites)• Archives (Online books)• Interviews (Focus Group)• Observations (Recce)• Audio-Visual Materials (TV, Radio, Film, DVD)• Advertising agencies• Surveys and Questionnaires
  4. 4. Libraries(Resource Centres)• Specialist texts and materials (microfiche)• Ask librarians for assistance (qualified specialists)• Order materials through inter-library loan systems• Gain Internet access to exclusive (licensed) materials (e-books, DVDs, CDs, databases, archives) [Box of Broadcasts]• Academic material (books, journals etc.) - Read the introduction and skim chapters to get a feel for the text before you invest large amounts of time reading• Back copies of newspapers and journals
  5. 5. The Internet• Can produce too Who wrote it? Is it someone you know as an expert in the field? Is their name even given? What much information, are their credentials? most of which will Who is this written for? An academic audience? Secondary school pupils? The general not be relevant reader? Children? Or an audience of ‘believers’?• Some sources are Is it scholarly material? Are references given? Are there numerous spelling and grammatical not always reliable errors?• Use precise search Is the material biased? Is the topic considered impartially? Or is someone trying to convince you criteria, advanced of a particular viewpoint? If so, could they be options and filters skewing facts to make them support their viewpoint, or omitting facts that don’t? Does the author belong to an organisation with an interest in presenting only one side of the case? Do the links take you to biased sites? What’s the date of the information? Is it so old that it is no longer relevant? Do the links take you to ‘not found’ pages?
  6. 6. Archives and databases• Books, Magazines, Journals, Newspapers, Photographs• Specialist Services – BARB, ABC, RAJAR, Ofcom• Local Libraries Special Collections • 2013• Film Material •• Online • Athens (Password) • BOB (Box of Broadcasts) • Ebray • EBSCO • Gale • MyiLibrary • And many, many more…Information can be outdatedGood for historical information
  7. 7. InterviewsFocus Groups• Audio/Audio-Visual – Voice Recorder, Camera…• Informal/Formal – Personal Chats, Organised meetings… • Quick way of getting people’s views and opinions about things • Find out what people think about something • Easy to forget what people have said so need to record interview • The interviews might be good enough to be in the media product itself
  8. 8. ObservationsRECCES• Easy way of seeing for yourself what is happening• Can be limited information as it is only your opinion• Helps you to plan how you are going to do the actual production• Makes you aware of potential problems in advance• Can be time- consuming • People Watching • Event Watching • Viewing Locations/Costumes/Actors• Need to make notes – written or aurally recorded• Could take pictures/videos
  9. 9. Film and TV• Using films, TV programmes, radio shows and programmes as sources of information• Reference selected elements• Use screen grabs (screen shots) as reference tools• Edit programmes• Make notes on content and style (basic analysis techniques)
  10. 10. Advertising Agencies• Campaign information• Sample materials• Websites
  11. 11. Audience Surveysand Questionnaires• Can provide qualitative and quantitative information• Are often unreliable, time consuming and difficult to obtain responses• Good for feedback and ideas
  12. 12. Primary Research
  13. 13. Secondary Research
  14. 14. Bibliography